The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy

2013 ◽  
Vol 50 (5) ◽  
pp. 625-644
Author(s):  
Christian Homburg ◽  
Alexander Hahn ◽  
Torsten Bornemann ◽  
Philipp Sandner
Keyword(s):  
Venture Capital ◽  
New Ventures ◽  
Venture Capital Funding ◽  
Capital Funding ◽  
Chief Marketing Officers

The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy

2013 ◽  
Vol 51 (5) ◽  
pp. 625-644 ◽  
Author(s):  
Christian Homburg ◽  
Alexander Hahn ◽  
Torsten Bornemann ◽  
Philipp Sandner
Keyword(s):  
Venture Capital ◽  
New Ventures ◽  
Venture Capital Funding ◽  
Capital Funding ◽  
Chief Marketing Officers

Misfit or xenophillia

2018 ◽  
Vol 9 (1) ◽  
pp. 19-32 ◽  
Author(s):  
Jie Wu ◽  
Zhenzhong Ma
Keyword(s):  
Venture Capital ◽  
New Ventures ◽  
Critical Role ◽  
Work Experiences ◽  
Chinese Market ◽  
Content Type ◽  
Venture Capital Funding ◽  
Capital Funding ◽  
The Impact ◽  
Overseas Work

Purpose Overseas work experiences have played a critical role in venture creation and success, yet the impact of overseas work experience on returnee entrepreneurs’ venture capital funding in the Chinese market remains understudied. This paper aims to explore the impact of returnee entrepreneurs’ overseas experiences on their opportunities of venture capital funding in China to help better understand the potential benefits that overseas work experiences bring to emerging markets. Design/methodology/approach The authors have conducted a two-year inductive field study to explore the impact of overseas experiences on Chinese returnee entrepreneurs’ funding in the Chinese market with in-depth interviews with returnee capital seekers (or the venture founders) and capital providers. Findings The results show that returnee entrepreneurs are more likely to succeed in acquiring financial resources for their new ventures if they skillfully present their overseas work experiences and international networks to manage the impression constructed by capital providers. Originality/value This research sheds light on how returnee entrepreneurs use impression management in external resource acquisition. It is clear that overseas experience has been regarded a symbol of personal capability closely associated with advanced knowledge and valuable human and social capital in the Chinese context. Resource holders appreciate such an association. The authors suggest that returnee entrepreneurs concerned about how to effectively acquire external resources should reflect upon the ways of presenting themselves to potential investors and fostering a positive image that encourages investors to commit to their ventures.

Trademarks and Venture Capital Funding

2012 ◽  
Author(s):  
Joern Hendrich Block ◽  
Geertjan de Vries ◽  
Philipp G. Sandner ◽  
Jan H. Schumann
Keyword(s):  
Venture Capital ◽  
Venture Capital Funding ◽  
Capital Funding

Start A Fire: Creating Value and Growth

2019 ◽  
pp. 1-16
Author(s):  
Sarit Markovich ◽  
Oded Golan ◽  
Charlotte Snyder
Keyword(s):  
Social Media ◽  
Venture Capital ◽  
Media Management ◽  
Conference Room ◽  
Tel Aviv ◽  
Management Platform ◽  
Venture Capital Funding ◽  
Capital Funding ◽  
Social Media Management ◽  
A Company

In March 2017, Oded Golan sat in his technology startup's conference room with his co-founder, pondering the fate of their company, Start A Fire. In just four years, the two entrepreneurs had taken an idea that started in Golan's apartment in Tel Aviv and turned it into a company that had raised $3.5 million in venture capital funding and served more than 3,000 of the world's biggest brands using an innovative content distribution and social media management platform that enabled brands to improve communication and engagement with their followers

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