A Decision Model in Consumer Pricing Research
The lottery is a useful model for managers making decisions under conditions of risk. The results of this experiment indicate that prospective buyers behave in a manner consistent with decision theory. Under appropriate conditions the lottery offers an indirect, disguised technique useful in consumer research.
The Bayesian Decision Model with more than One Predictor—An Application to the Stocking Rate Problem
1971 ◽
Vol 3
(1)
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pp. 95-102
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2009 ◽
Vol 29
(2)
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pp. 403-417
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1992 ◽
Vol 47
(4)
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pp. 577-588
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Keyword(s):
Keyword(s):