Selection Procedures: A New Statistical Methodology and Its Applications for Marketing Research
1981 ◽
Vol 18
(4)
◽
pp. 449-455
◽
Keyword(s):
Traditional methods of analysis do not provide the researcher with means for selecting the “best” among several alternatives while having control over the probability of being correct. The authors present the indifference zone approach and the subset-selection approach to selection problems. The findings of several recent studies are used as illustrative examples.
1982 ◽
Vol 1
(2)
◽
pp. 91-96
◽
2021 ◽
Vol 31
(2)
◽
pp. 1-33
2014 ◽
Vol 27
(3)
◽
pp. 1445-1455
◽
Keyword(s):
2021 ◽
Vol 149
(6)
◽
pp. 4036-4038