Effects of the Influence Agent’s Sex and Self-Confidence on Informational Social Influence in Computer-Mediated Communication:

2005 ◽  
Vol 32 (1) ◽  
pp. 29-58 ◽  
Author(s):  
Eun-Ju Lee
Author(s):  
Bradley M. Okdie ◽  
Rosanna E. Guadagno

This chapter examines contemporary research in computer-mediated communication (CMC) with regard to a specific question: How does attempting to influence individuals via CMC affect the social influence process? Over the past 15 years, the use of the Internet has shifted from an exhaustive information store, to another means with which to create and maintain group and individual social relationships (Postmes, Spears, & Lea, 2002). As a result, individuals engage in social influence via CMC. This chapter focuses on persuasion via instant messaging (synchronous text-based CMC) and e-mail (asynchronous text-based CMC) from two theoretical perspectives: dynamic social impact theory (Latané, 1996) and social role theory (Eagly, 1987). The findings of these two lines of research speak to the differences in the persuasion process when using CMC as well as individual differences such as gender of the interactants. Implications for research on computer mediated communication and social influence are discussed.


2018 ◽  
Vol 5 (1) ◽  
pp. 23-48
Author(s):  
Eka Fadilah

This present study aims to investigate direct and indirect factors affecting willingness to communicate (WTC) in L2 by using Facebook. The emergence of Computer Mediated Communication (CMC) and Social Networking Sites (SNSs) such as Facebook (FB) provides the considerable changes in teaching and learning. Learning which is not only carried out in the classroom, but also out of the classroom. A new trend of using Social Networking Sites (SNSs) has been highlighted recently to prompt learners’ L2 WTC. 156 participants of university students of English Department participated by filling out a set of questionnaire with a 5-point Likert-scale encompassing students’ perception, motivation, communicative self-confidence (CSC), and Willingness to Communicate (L2 WTC). The participants are second semester English students from private and state universities in three cities in Indonesia: Surabaya, Bali, and Malang. Data collection and analysis used a software package, AMOS 20, to gauge the magnitude of the factors affecting L2 WTC by using FB platform. The finding shows that there are considerable effects on perception and motivation mediated by communicative self-confidence to WTC. While, communicative self-confidence shows the strongest predictor on L2 WTC.  


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