Effects of gendered character representation on person perception and informational social influence in computer-mediated communication

2004 ◽  
Vol 20 (6) ◽  
pp. 779-799 ◽  
Author(s):  
Eun-Ju Lee
Keyword(s):  
Social Influence ◽  
Person Perception ◽  
Computer Mediated Communication ◽  
Mediated Communication ◽  
Computer Mediated ◽  
Character Representation ◽  
Informational Social Influence

Social Influence and Computer Mediated Communication

2011 ◽  
pp. 477-491 ◽  
Author(s):  
Bradley M. Okdie ◽  
Rosanna E. Guadagno
Keyword(s):  
Social Influence ◽  
Social Impact ◽  
Role Theory ◽  
Social Role ◽  
Instant Messaging ◽  
Computer Mediated Communication ◽  
Mediated Communication ◽  
Theoretical Perspectives ◽  
Computer Mediated ◽  
Use Of The Internet

This chapter examines contemporary research in computer-mediated communication (CMC) with regard to a specific question: How does attempting to influence individuals via CMC affect the social influence process? Over the past 15 years, the use of the Internet has shifted from an exhaustive information store, to another means with which to create and maintain group and individual social relationships (Postmes, Spears, & Lea, 2002). As a result, individuals engage in social influence via CMC. This chapter focuses on persuasion via instant messaging (synchronous text-based CMC) and e-mail (asynchronous text-based CMC) from two theoretical perspectives: dynamic social impact theory (Latané, 1996) and social role theory (Eagly, 1987). The findings of these two lines of research speak to the differences in the persuasion process when using CMC as well as individual differences such as gender of the interactants. Implications for research on computer mediated communication and social influence are discussed.

Attitude change and social influence on the net

2012 ◽  
Author(s):  
Kai Sassenberg ◽  
Kai J. Jonas
Keyword(s):  
Social Influence ◽  
Attitude Change ◽  
Computer Mediated Communication ◽  
Long Term Effects ◽  
Mediated Communication ◽  
Model Following ◽  
Current State ◽  
Computer Mediated ◽  
State Of Research

This article summarizes how social influence can be exerted in computer-mediated communication (CMC). It outlines research on short-term effects of CMC on attitudes and behaviour, rather than on long-term effects of social influence. The article first presents a model of three types of social influence that can be discerned in groups, representing the current state of research on social influence. Subsequently, the characteristics of CMC relevant to social influence are described and related to this model. Following this, classical and contemporary research is reviewed. The final section outlines a model summarizing the knowledge on social influence in CMC and identifies topics for further research.

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