From Micro to Macro: Stakeholders and Institutions

2011 ◽  
Vol 31 (2) ◽  
pp. 125-128 ◽  
Author(s):  
Stephen L. Vargo
Keyword(s):  
Special Section ◽  
Marketing Theory ◽  
Service Dominant Logic ◽  
Dominant Logic ◽  
Sydney Australia

This article introduces the special section of ‘‘Extending Service-Dominant Logic’’ in this journal, which is part of jointly published special sections in the Australasian Marketing Journal, European Journal of Marketing, Journal of Macromarketing, and Marketing Theory on the same topic, all based on articles developed from manuscripts submitted to the Forum on Markets and Marketing in Sydney, Australia. It links the three articles in this issue and also links the associated macro-, meso-, and microperspectives.

The theoretical foundations of value-informed pricing in the service-dominant logic of marketing

2014 ◽  
Vol 52 (1) ◽  
pp. 33-53 ◽  
Author(s):  
Paul T.M. Ingenbleek
Keyword(s):  
Customer Value ◽  
Building Blocks ◽  
Value Assessment ◽  
Marketing Theory ◽  
Service Dominant Logic ◽  
Levels Of Abstraction ◽  
Content Type ◽  
Dominant Logic ◽  
Resource Advantage Theory ◽  
Theoretical Foundations

Purpose – In the mainstream normative pricing literature, value assessment is virtually non-existent. Although the resource-based literature recognizes that pricing is a competence, value-informed pricing practices are still weakly grounded in theory. The purpose of this paper is to strengthen the theoretical grounds of such pricing practices. Design/methodology/approach – The paper applies the emerging service-dominant logic of marketing to pricing. More specifically, it apples the ten foundational premises of service-dominant logic to pricing and it places pricing in the frameworks of one of the major building blocks of service-dominant logic, namely the resource-advantage theory of competition. Findings – From a service-dominant perspective, price is the reward for the application of specialized knowledge and skills. Pricing is an operant resource, or competence, that assesses customer value, applies it in multi-dimensional price propositions, and implements it in processes of co-creating prices with customers. Value-informed pricing is the central pricing practice within such competences. Practical implications – Prices vary among others between “good” and “bad”, firms generate competitive advantage not only through value creation, but also through pricing. Learning is key to develop pricing competences. Originality/value – This paper is the first to ground value-informed pricing at high levels of abstraction in general marketing theory.

Citizen Participation in Political Markets: Extending Service-Dominant Logic to Public Policy

2020 ◽  
Vol 39 (4) ◽  
pp. 412-429 ◽  
Author(s):  
Mark Peterson ◽  
Robert W. Godby
Keyword(s):  
Citizen Participation ◽  
Discrete Choice ◽  
Consumer Participation ◽  
Marketing Theory ◽  
Service Dominant Logic ◽  
Dominant Logic ◽  
Political Processes ◽  
Political Markets ◽  
State Budgeting ◽  
Operant Resources

While service-dominant logic prescribes consumer participation with firms, some theorists of elitist democracy oppose citizen participation in governance because these theorists perceive citizens as being incompetent in political matters. This study, grounded in political marketing theory, suggests that citizens do, indeed, have the competence for participating in governance through the thin-participation methods (i.e., those not requiring citizen interaction in groups) presented herein. These methods feature relatively short amounts of time needed for individual respondents to learn about issues in an online environment and to take a survey including trade-off tasks as part of a discrete-choice experimental design. Set in the context of a budget crisis for a state (Wyoming), this study assessed citizens’ thoughts about the state’s political processes as well as about policy preferences for seven important policy areas of state budgeting. The results of this study provide evidence that citizens have the crucial operant resources (knowledge and skills) to participate in all types of political markets (electoral, governmental, and intragovernmental). The study offers researchers knowledge for further developing service-dominant logic in government ecosystems of service.

Service Innovation: A Service-Dominant Logic Perspective

MIS Quarterly ◽  
2015 ◽  
Vol 39 (1) ◽  
pp. 155-175 ◽  
Author(s):  
Robert F. Lusch ◽  
◽  
Satish Nambisan ◽  
Keyword(s):  
Service Innovation ◽  
Service Dominant Logic ◽  
Dominant Logic

scholarly journals Telephone follow-up of oncology patients: the contribution of the nurse specialist for a Service-Dominant Logic in hospital

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Corinne Rochette ◽  
Anne Sophie Michallet ◽  
Stéphanie Malartre-Sapienza ◽  
Sophie Rodier
Keyword(s):  
Patient Activation ◽  
Central Element ◽  
Cancer Control ◽  
Control Unit ◽  
Active Phase ◽  
Nurse Specialist ◽  
Structured Interviews ◽  
Service Dominant Logic ◽  
Dominant Logic

Abstract Background The French healthcare system is characterised by a shift towards outpatient care and the desire to develop telemedicine affirmed in the collective commitment “Ma santé 2022” presented by President Macron in 2018. In France, remote patient follow up has recently been developed in the active phase of cancer treatment inspired by the patient navigation approach used in other countries. According to Service-Dominant Logic (S-D L), patients become more active. Their role in co-production of services is strengthened and their behaviours changed. Telephone follow-ups can contribute to modifying the relationship between the patient and the nurse navigators in charge of it, moving logically from a passive attitude from the patient to a more active one. Methods This study was carried out at Léon Bérard, a cancer control unit, in France. It concerned patients treated in an oncohaematology department, who benefited from telephone follow-ups carried out by nurse specialists during the active phase of their treatment. The multidisciplinary research team including social science researchers, physicians and carers developed a research protocol to study this pilot case. Essentially based on a qualitative approach, it was validated by the centre’s management to study this follow-up on patients’ behaviours. The 1st phase of the research, based on 24 semi-structured interviews with patients undergoing treatment undertaken from November 2018 to September 2019, is presented. Results The Telephone follow-up was a positive experience for all patients. The action of the nurse specialist helped to develop certain dimensions of in-role and extra-role behaviour that created value. The patients’ discourse has reported a positive follow-up in its clinical dimensions, its psychological dimensions and an enhanced quality of life. We detected a patient activation through their roles but it remained limited. The telephone follow-up also created a patient dependency. Conclusions The telephone follow-up is a relevant tool for patients undergoing treatment and it deserves to be more widely deployed. It brings comfort and creates a relationship based on trust but at the same time it limits the emancipation of the patient, which is a central element of the S-D logic and its empowerment.

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