SERVICE DOMINANT LOGIC (SDL) – INTELLECTUAL SCAM Keywords: marketing, service marketing, theory of services, Service dominant logic (SDL

From Micro to Macro: Stakeholders and Institutions

Journal of Macromarketing ◽

10.1177/0276146710397372 ◽

2011 ◽

Vol 31 (2) ◽

pp. 125-128 ◽

Cited By ~ 9

Author(s):

Stephen L. Vargo

Keyword(s):

Special Section ◽

Marketing Theory ◽

Service Dominant Logic ◽

Dominant Logic ◽

Sydney Australia

This article introduces the special section of ‘‘Extending Service-Dominant Logic’’ in this journal, which is part of jointly published special sections in the Australasian Marketing Journal, European Journal of Marketing, Journal of Macromarketing, and Marketing Theory on the same topic, all based on articles developed from manuscripts submitted to the Forum on Markets and Marketing in Sydney, Australia. It links the three articles in this issue and also links the associated macro-, meso-, and microperspectives.

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The theoretical foundations of value-informed pricing in the service-dominant logic of marketing

Management Decision ◽

10.1108/md-03-2013-0128 ◽

2014 ◽

Vol 52 (1) ◽

pp. 33-53 ◽

Cited By ~ 17

Author(s):

Paul T.M. Ingenbleek

Keyword(s):

Customer Value ◽

Building Blocks ◽

Value Assessment ◽

Marketing Theory ◽

Service Dominant Logic ◽

Levels Of Abstraction ◽

Content Type ◽

Dominant Logic ◽

Resource Advantage Theory ◽

Theoretical Foundations

Purpose – In the mainstream normative pricing literature, value assessment is virtually non-existent. Although the resource-based literature recognizes that pricing is a competence, value-informed pricing practices are still weakly grounded in theory. The purpose of this paper is to strengthen the theoretical grounds of such pricing practices. Design/methodology/approach – The paper applies the emerging service-dominant logic of marketing to pricing. More specifically, it apples the ten foundational premises of service-dominant logic to pricing and it places pricing in the frameworks of one of the major building blocks of service-dominant logic, namely the resource-advantage theory of competition. Findings – From a service-dominant perspective, price is the reward for the application of specialized knowledge and skills. Pricing is an operant resource, or competence, that assesses customer value, applies it in multi-dimensional price propositions, and implements it in processes of co-creating prices with customers. Value-informed pricing is the central pricing practice within such competences. Practical implications – Prices vary among others between “good” and “bad”, firms generate competitive advantage not only through value creation, but also through pricing. Learning is key to develop pricing competences. Originality/value – This paper is the first to ground value-informed pricing at high levels of abstraction in general marketing theory.

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Citizen Participation in Political Markets: Extending Service-Dominant Logic to Public Policy

Journal of Public Policy & Marketing ◽

10.1177/0743915620912287 ◽

2020 ◽

Vol 39 (4) ◽

pp. 412-429 ◽

Cited By ~ 1

Author(s):

Mark Peterson ◽

Robert W. Godby

Keyword(s):

Citizen Participation ◽

Discrete Choice ◽

Consumer Participation ◽

Marketing Theory ◽

Service Dominant Logic ◽

Dominant Logic ◽

Political Processes ◽

Political Markets ◽

State Budgeting ◽

Operant Resources

While service-dominant logic prescribes consumer participation with firms, some theorists of elitist democracy oppose citizen participation in governance because these theorists perceive citizens as being incompetent in political matters. This study, grounded in political marketing theory, suggests that citizens do, indeed, have the competence for participating in governance through the thin-participation methods (i.e., those not requiring citizen interaction in groups) presented herein. These methods feature relatively short amounts of time needed for individual respondents to learn about issues in an online environment and to take a survey including trade-off tasks as part of a discrete-choice experimental design. Set in the context of a budget crisis for a state (Wyoming), this study assessed citizens’ thoughts about the state’s political processes as well as about policy preferences for seven important policy areas of state budgeting. The results of this study provide evidence that citizens have the crucial operant resources (knowledge and skills) to participate in all types of political markets (electoral, governmental, and intragovernmental). The study offers researchers knowledge for further developing service-dominant logic in government ecosystems of service.

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An effect of value co-creation on student benefits in COVID-19 pandemic

International Journal of Engineering Business Management ◽

10.1177/18479790211058320 ◽

2021 ◽

Vol 13 ◽

pp. 184797902110583

Author(s):

Byung–Hak Leem

Keyword(s):

Higher Education ◽

Online Education ◽

Service Marketing ◽

Service Dominant Logic ◽

Creation Process ◽

Dominant Logic ◽

A Value ◽

Education Environment ◽

Education Platform ◽

Student Benefits

The study is to propose a theoretical framework for a value co-creation process based on Service Dominant logic and to explore the effect of value co-creation on student benefits in a higher education environment. We applied value co-creation in an online education platform during the COVID-19 pandemic and conducted an empirical analysis on the value co-creation theory in higher education. We found the following results. First, co-production not only directly affects the value-in-use, but also affects student benefits, consisting of satisfaction and loyalty. Second, value-in-use also has a direct effect on student benefits and is more important than co-production in increasing student benefits in an online education platform. This study extends the Service Dominant logic theory by applying the Service Dominant logic, which has been widely studied in service marketing, to the higher education environment. This study also helps university stakeholders to understand the value of online education platform, understand the diversification of online education modalities, and understand the perspective of students as co-creator.

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Re-Investigating the Roles of Green Service-scape to Improve Tourism Performance Marketing Service Dominant Logic Perspective: A Literature Review

Quantitative Economics and Management Studies ◽

10.35877/454ri.qems344 ◽

2021 ◽

Vol 2 (4) ◽

pp. 214-232

Author(s):

Mariana Simanjuntak ◽

Astri Rumondang Banjarnahor

Keyword(s):

Value Chain ◽

Added Value ◽

Service Dominant Logic ◽

Publish Or Perish ◽

Dominant Logic ◽

Innovation Activities ◽

Job Opportunities ◽

Sustainable Marketing ◽

Corporate Support ◽

Marketing Service

This study aims to investigate previous research on the co-creation of Green Service-scape Destination (GSD) specifically concerning definitions, theories used, research themes, methodologies, and contexts; studied in accordance with the perspective of Service Dominant Logic (SDL). This study used bibliometric analysis and used Publish or Perish software with Google Scholar as the database. A total of 183 articles published in 122 journals from 2010 to 2020 were selected. This study used systematic data to reveal trends in development markets and qualitative inductive analysis to define relevant themes within the topic. Search results according to keywords, found that the total number of research articles there are 1246, with the most cites themed SDL totally 910. This study provides future directions for research on GSD. GSD generates increased variety of tourist needs through proactive green innovation activities in efforts to adjust services. GSD provides improved methods, types, quality and service design with green environmental conditions, resources and service provider corporate support. To get the maximum advantage of layout and atmosphere is given added value through Innovation. This study reveals trends in co-creation GSD and sustainable marketing performance has the potential to generate job opportunities, empower resources effectively and strategically, increase social expectations and awareness, improve the economy and meet the needs of destinations and the sustainability of a value chain.

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