Analisis Video Comments to Video Views Ratio Instagram Pada 5 Sepatu Lokal Terbaik Versi Dr. Tirta

The era of the Industrial Revolution 4.0 gave a very significant change not only in terms oftechnology, but also in terms of marketing. Be it service marketing or product marketing.Usually when we market a service or product at least we have to give a little effort. Supposewe have to go to a nearby radio outlet or newspaper print media. Nowadays with the rapiddevelopment of technology, we can do marketing from anywhere only through an object thatwe call a smartphone or smart phone. The purpose of this study is to determine the credibilityvalue of the Instagram account performance of the 5 Best Local Shoe Brands version of Dr.Tirta. There are several steps that must be taken in this research, so as to be able to find thefirst rank of the Instagram account of the Best Local Shoe Brand version of Dr. Tirta that hasthe best performance. In this study, Compass Shoes have better performance credibility thanother local shoe brands.

Managers' understanding of artificial intelligence in relation to marketing financial services: insights from a cross-country study

PurposeGiven that managers play a crucial role in developing and deploying AI for marketing financial services, this study was aimed at better understanding their awareness regarding AI and the challenges they are facing in providing the attendant technologies, as well as highlighting key stakeholders and their collaborative efforts in providing financial services.Design/methodology/approachExploratory, inductive research design. The data was gathered through semi-structured interviews with 47 bank managers in both developed and developing countries, including the United Kingdom, Canada, Nigeria and Vietnam.FindingsManagers are aware of the prospects of AI and are making efforts to address AI as a business need but find that there often exist certain challenges in accelerating AI adoption. The study also presents a conceptual framework of AI in relation to financial service marketing, which captures and highlights the interactions among the customers, banks and external stakeholders, as well as the regulators.Research limitations/implicationsBanks must understand their business objectives, the available resources and the needs of their customers. Managers should keep the ethical implications of their working relationships in mind when selecting a team or collaborating with partners. In addition, managers should be trained and assisted in comprehending AI in relation to financial services, while the regulators must be involved in the development of AI for financial service marketing. Finally, it is critical to communicate the prospects for AI to consumers.Originality/valueThis study provides empirical insight into the opportunities, prospects and challenges pertaining to the use of AI in the area of financial service marketing. It also specifically calls into question certain preconceptions regarding AI and its role in financial services, the chatbots adopted for financial service delivery and the role of marketing managers in developing AI.

The Promising Ethics And Competitive Advantage On Higher Education As A Part Of International Collaboration Programs

Promises ethics in service triangle context on higher education can be met if performance improves superior performance and be given the implications for competitive advantage. The purpose of this study was to analyze and determine promising ethics in service marketing triangle and competitive advantage of higher education. The research method used is survey method, namely descriptive and explanatory. The number of respondents in the study is 330 students of the polytechnic in West Java, which is determined by sampling technique, which is cluster proportional random sampling. The hypothesis testing was done using a multivariate statistical test of the Partial Least Square (PLS). The data processing was done with smartPLS 2.0 programs and Statistical Programs of Social Science (SPSS) for Windows. The results show that: The promising ethics in service triangle context and competitive advantage influence as well but not quite good. The promising ethics in service marketing triangle context can be met also if performance improves international collaboration on higher education as well, so that promises ethics can be achieved optimally and be given the implications for competitive advantage of higher education.

ESTÁNDARES DE CALIDAD PARA EL SERVICIO DE VINOS

El presente trabajo se realizó en el Hotel Royalton de la Empresa ISLAZUL Granma, institución perteneciente al Ministerio del Turismo, con el objetivo de diseñar los procesos de estándares de calidad en el área de restauración, para el servicio de vino, mediante la introducción y aplicación de los conceptos de calidad del servicio y la Metodología Internacional Service Marketing Institute (ISMI), herramientas de indiscutible valor para el perfeccionamiento de la calidad del servicio y la elevación de los niveles de motivación y satisfacción de los clientes. En su elaboración, se aplicaron métodos teóricos y empíricos, así como un conjunto de técnicas, entre las que sobresalen, el trabajo grupal, la entrevista y encuestas. Los resultados arrojados por el estudio permitieron al hotel Royalton, contar no solo con los estándares de calidad en el área de restauración para el servicio del vino, sino también disponer de una metodología completa e integral para extender su aplicación en otras áreas, así como su generalización en otros hoteles de la provincia de Granma. Palabras claves: calidad de los servicios, metodología internacional, procesos estándares de calidad.

Impact Of Service Marketing On Student Decisions

This research aims to determine the impact of service marketing on student decision-making to decide on the choice of the Faculty of Economics and Business of Muhammadiyah University of Bangkulu. This study uses quantitative methods. In this study, the population was all students of the School of Economics and Business of Muhammadiyah Bengkulu University, a total of 1,606 people, and 161 respondents were selected as a sample. The sampling technique uses proportional random sampling. Use questionnaires to collect data. Multiple linear regression is used as a way to analyze data. The conclusion of the research results proves that service marketing has had an impact on students' decision to choose the Faculty of Economics and Business of Muhammadiyah University. Product factors have a positive and significant effect on student decisions. This price factor in the form of SPP has a negative effect. Promotion factors have a positive and significant effect. Location factors are positive and significant. HR factors have a positive and significant effect. Meanwhile, process factors have no effect on student decision. The physical evidence factor has a positive and significant effect on student decisions to choose the Faculty of Economics and Business, Muhammadiyah University of Bengkulu.

ANALISIS PENGARUH SERVICE MARKETING MIX 7P TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN DI KOZKO DIGITAL PRINTING SURABAYA

Tujuan dari penelitian ini adalah untuk menguji dan menganalisis pengaruh bauran pemasaran jasa terhadap loyalitas pelanggan melalui kepuasan pelanggan pada Kozko Digital Printing Surabaya. Variabel bauran pemasaran jasa yang digunakan dalam penelitian ini adalah product, price, promotion, place, people, physical evidence, dan process. Populasi dalam penelitian ini merupakan seluruh pelanggan yang pernah menggunakan jasa Kozko Digital Printing pada tahun 2020 dan telah tercatat dalam database. Sampel dalam penelitian ini berjumlah 100 responden dengan teknik purposive sampling. Teknik pengambilan data dilakukan dengan membagikan kuesioner menggunakan skala likert. Metode analisis yang digunakan adalah kuantitatif dengan model Structural Equation Model (SEM) dan diolah dengan software Smart PLS 3.0. Hasildari penelitian menunjukkan bahwa variabel product, price, place, people, dan process berpengaruh positif terhadap kepuasan pelanggan di Kozko Digital Printing, sedangkan variabel promotion dan physical evidence tidak berpengaruh terhadap kepuasan pelanggan di Kozko Digital Printing dan kepuasan pelanggan berpengaruh terhadap loyalitas pelanggan. Kozko Digital Printing ke depannya diharapkan dapat memperluas variasi produknya dengan memasuki produk berbasis digital dan juga menambah platform penjualannya memasuki online platform.