Citizen Participation in Political Markets: Extending Service-Dominant Logic to Public Policy

While service-dominant logic prescribes consumer participation with firms, some theorists of elitist democracy oppose citizen participation in governance because these theorists perceive citizens as being incompetent in political matters. This study, grounded in political marketing theory, suggests that citizens do, indeed, have the competence for participating in governance through the thin-participation methods (i.e., those not requiring citizen interaction in groups) presented herein. These methods feature relatively short amounts of time needed for individual respondents to learn about issues in an online environment and to take a survey including trade-off tasks as part of a discrete-choice experimental design. Set in the context of a budget crisis for a state (Wyoming), this study assessed citizens’ thoughts about the state’s political processes as well as about policy preferences for seven important policy areas of state budgeting. The results of this study provide evidence that citizens have the crucial operant resources (knowledge and skills) to participate in all types of political markets (electoral, governmental, and intragovernmental). The study offers researchers knowledge for further developing service-dominant logic in government ecosystems of service.

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Employee/Employer Service Relation and Commercial Banking Sector of Pakistan: A Lens of Service Dominant Logic

NICE Research Journal ◽

10.51239/nrjss.v0i0.24 ◽

2017 ◽

pp. 182-217

Author(s):

Sara Shafaqat Et al.,

Keyword(s):

Experiential Learning ◽

Organizational Performance ◽

Employee Engagement ◽

Banking Sector ◽

Commercial Banking ◽

Service Dominant Logic ◽

Theoretical Contribution ◽

Dominant Logic ◽

Operant Resources ◽

Mind Set

This research paper used grounded theory as a research methodology with the main objective; to explore the applicability of Service Dominant Logic (S-D logic), to the concepts of management i.e. “Employee Engagement” and “Experiential Learning” by analyzing employee/employer behaviours of value co-creation in the commercial banking sector of Pakistan. In align, the theoretical contribution of this study is; the transformation of the conventional concept of management “employee engagement into a tentative theory of employee/employer service relation (EESR). In addition to this track, the study proposed a lens of S-D logic through experiential learning (EL) to draw a platform, which enables managers to adopt reciprocal and interconnected exchange relationships between actors to develop value co-creation for higher organizational performance (OP). Based on empirical evidence collected via interview method, the study substantiated that the narratives of processes and practices of S-D logic given by Vargo and Lusch are the foundation to establish proposed transformation. The outcome of employee/employer service relation suggested that employee/employer relationship (employee engagement) is based on service relationship (reciprocal exchange of service). Value is proposed through promising, an attractive and desired offer. Employer and employee as service actors play the role of resource holders and resource integrators in this relationship. Both service actors integrate their resources (operand and operant resources) to co-create value which is mutually benefited. However, the convergence of conventional logic of employee engagement into employee/employer service relation will first require a modification in the mind-set of commercial banking sector organizations.

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Explicating Open Innovation Using Service-Dominant Logic

International Journal of Service Science Management Engineering and Technology ◽

10.4018/ijssmet.2021030105 ◽

2021 ◽

Vol 12 (2) ◽

pp. 78-98

Author(s):

Nila Armelia Windasari ◽

Fu-ren Lin

Keyword(s):

Open Innovation ◽

Service System ◽

Value Proposition ◽

Service Dominant Logic ◽

Dominant Logic ◽

Open Platform ◽

Business Cases ◽

Service Ecosystems ◽

Operant Resources ◽

Service Strategies

This article conceptualizes open innovation using service system view and service-dominant logic (S-DL) to specify the generic characteristics of open innovation of service, which eliminates the discrepancy of open innovation between product and service. The main objective is to explicate the tripartite framework proposed by Lusch and Nambisan into six generic characteristics to serve as vocabulary in formulating open innovation of service strategies. The business cases are categorized by 2x2 grid according to the institutionalization of actors into the service ecosystems. There are six essential characteristics of open innovation of service grounded in S-D logic: (1) interaction within and among service systems, (2) integration of operand and operant resources, (3) open platform, (4) exchange mechanism, (5) value proposition, and (6) network of actors. To summarize, the strategies are formulated using the six characteristics for each category of business in three layers, micro, meso, macro, to sustain the practice of open innovation in various industries.

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From Micro to Macro: Stakeholders and Institutions

Journal of Macromarketing ◽

10.1177/0276146710397372 ◽

2011 ◽

Vol 31 (2) ◽

pp. 125-128 ◽

Cited By ~ 9

Author(s):

Stephen L. Vargo

Keyword(s):

Special Section ◽

Marketing Theory ◽

Service Dominant Logic ◽

Dominant Logic ◽

Sydney Australia

This article introduces the special section of ‘‘Extending Service-Dominant Logic’’ in this journal, which is part of jointly published special sections in the Australasian Marketing Journal, European Journal of Marketing, Journal of Macromarketing, and Marketing Theory on the same topic, all based on articles developed from manuscripts submitted to the Forum on Markets and Marketing in Sydney, Australia. It links the three articles in this issue and also links the associated macro-, meso-, and microperspectives.

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The theoretical foundations of value-informed pricing in the service-dominant logic of marketing

Management Decision ◽

10.1108/md-03-2013-0128 ◽

2014 ◽

Vol 52 (1) ◽

pp. 33-53 ◽

Cited By ~ 17

Author(s):

Paul T.M. Ingenbleek

Keyword(s):

Customer Value ◽

Building Blocks ◽

Value Assessment ◽

Marketing Theory ◽

Service Dominant Logic ◽

Levels Of Abstraction ◽

Content Type ◽

Dominant Logic ◽

Resource Advantage Theory ◽

Theoretical Foundations

Purpose – In the mainstream normative pricing literature, value assessment is virtually non-existent. Although the resource-based literature recognizes that pricing is a competence, value-informed pricing practices are still weakly grounded in theory. The purpose of this paper is to strengthen the theoretical grounds of such pricing practices. Design/methodology/approach – The paper applies the emerging service-dominant logic of marketing to pricing. More specifically, it apples the ten foundational premises of service-dominant logic to pricing and it places pricing in the frameworks of one of the major building blocks of service-dominant logic, namely the resource-advantage theory of competition. Findings – From a service-dominant perspective, price is the reward for the application of specialized knowledge and skills. Pricing is an operant resource, or competence, that assesses customer value, applies it in multi-dimensional price propositions, and implements it in processes of co-creating prices with customers. Value-informed pricing is the central pricing practice within such competences. Practical implications – Prices vary among others between “good” and “bad”, firms generate competitive advantage not only through value creation, but also through pricing. Learning is key to develop pricing competences. Originality/value – This paper is the first to ground value-informed pricing at high levels of abstraction in general marketing theory.

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Logistics Innovation

Handbook of Research on Effective Marketing in Contemporary Globalism - Advances in Marketing, Customer Relationship Management, and E-Services ◽

10.4018/978-1-4666-6220-9.ch001 ◽

2014 ◽

pp. 1-26 ◽

Cited By ~ 1

Author(s):

Omur Yasar Saatcıoglu ◽

Gul Denktas-Sakar ◽

Cimen Karatas-Cetın

Keyword(s):

Service Providers ◽

Holistic Approach ◽

Business Environment ◽

Service Dominant Logic ◽

Technology Knowledge ◽

Dominant Logic ◽

Logistics Service Providers ◽

Relationship Orientation ◽

Great Pressure ◽

Operant Resources

Customers demand new services due to a dynamic and complex business environment. Innovation is a response to these challenges in various industries. Logistics service providers are under great pressure to be innovative due to their changing business environment and customer demands. Logistics innovation can be considered service innovations triggered by technological innovations. Service innovation should be examined with a service-dominant logic perspective by considering properties of services. Service-dominant logic as an evolving view in marketing highlights the importance of value co-creation, relationships, processes, and operant resources in the service exchanges of the organizations. In this chapter, important determinants related to logistics innovation are derived by a comprehensive literature review. Furthermore, a conceptual model of logistics innovation within a service-dominant logic perspective is established. This study is novel in that it focuses on the unexplored research of logistics innovation from the perspective of service-dominant logic by taking a holistic approach integrating technology, knowledge, and relationship orientation concepts with value co-creation.

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SERVICE DOMINANT LOGIC (SDL) – INTELLECTUAL SCAM Keywords: marketing, service marketing, theory of services, Service dominant logic (SDL

Ekonomiczne Problemy Usług ◽

10.18276/epu.2018.130-14 ◽

2018 ◽

Vol 130 ◽

pp. 141-152

Author(s):

Kazimierz Rogoziński

Keyword(s):

Service Marketing ◽

Marketing Theory ◽

Service Dominant Logic ◽

Dominant Logic ◽

Marketing Service

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Institutions and technology in the value co-creation process of restaurant consumers: a service-dominant logic perspective

The TQM Journal ◽

10.1108/tqm-10-2020-0255 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Gabriella Scarlett ◽

Ricky Reksoprawiro ◽

Novi Amelia ◽

Alexander Joseph Ibnu Wibowo

Keyword(s):

Fast Food ◽

Online Survey ◽

Corporate Strategy ◽

Primary Data ◽

Service Dominant Logic ◽

Content Type ◽

Creation Process ◽

Dominant Logic ◽

Service Ecosystem ◽

Operant Resources

PurposeThis study aims to examine the influence of institutions and technology on value co-creation outcomes. These outcomes include strategic benefits, value-in-context and novel operant resources. The problem in this study is analyzed based on the perspective of service-dominant logic or the service ecosystem.Design/methodology/approachPrimary data collection was carried out using a questionnaire through an online survey. All indicators are measured using a seven-point Likert scale. The exploratory factor analysis technique was applied to test the construct validity. We obtain data from 358 McDonald's restaurant consumers. Furthermore, nine hypotheses were tested using simple and multiple linear regression.FindingsThe results of this study proved that the nine proposed hypotheses were not rejected. Technology has been shown to significantly influence institutions, and both institutions and technology have also been shown to influence strategic benefits. Furthermore, institutions, technology, strategic benefits and novel operant resources are shown to influence value-in-context. Finally, institutions and technology are proven to influence novel operant resources.Research limitations/implicationsThe research focused solely on the fast-food restaurant sector of Indonesia, and thus, the results may not be applicable to other service sectors. Manager engagement is needed in the value co-creation process and the sustainability of the service ecosystem. Furthermore, technology and institutions need to be built through dialogical interactions and shared understanding to more effectively implement the corporate strategy.Originality/valueThis research offers several novel contributions: the design of new instruments and an empirical model. Besides, the authors analyze several relatively new constructs, such as technology, institutions, novel operant resources, strategic benefits and value-in-context.

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