This
qualitative case study studied and explored how seven senior high school teachers in the Philippines taught Media and Information Literacy in the early years of its implementation through interviews, and analysis of
the teachers’ lesson plans. To guide the data analysis, the researcher used the
seven phases of analytic procedures or data analysis as described by Marshall
and Rossman (2011). Results revealed that there was confusion and
misunderstanding among school authorities as to the qualities of prospective
MIL teachers as shared by the informants; motivation and preparation of MIL
teachers were inadequate; and teachers did not have a deep understanding of the
meaning, significance, and scope of the subject, MIL. Furthermore, the selected
teachers simply used whatever strategies they know; and materials were not
readily available for their use.