Media development has profoundly affected the literary public sphere. Authors as well as politicians may feel obliged to follow “the law of compulsory visibility” (John B. Thompson). All contemporary writers, be it bestselling authors or exclusive, high brow poets, must in one way or another reflect on their marketing and media strategies. Meeting and communicating with the audience, the potential readers, is of critical importance. In the article “The Author on Stage”, the authors consider how different literary performances by Swedish novelist Björn Ranelid (b. 1949) help establish his “brand name” on the literary market place.
The Author on Stage: Björn Ranelid as Performance Artist