Silence in the crowd: The spiral of silence contributing to the positive bias of opinions in an online review system

2014 ◽  
Vol 17 (11) ◽  
pp. 1811-1829 ◽  
Author(s):  
David A Askay
Author(s):  
Christiane Eilders ◽  
Pablo Porten-Cheé

2013 ◽  
Vol 2 (1) ◽  
pp. 1-27
Author(s):  
Mariam F. Alkazemi

The spiral of silence effect describes individuals’ tendency to silence minority opinions, whilst using the media to gauge majority opinion. While the spiral of silence effect has been explored in controversial political contexts, the phenomenon has not been scrutinized in its relation to religious communication. The current study applies this concept to further the current understanding of communication as it applies to religion. A questionnaire was distributed electronically to 94 students at a large university in the southeastern United States. Using survey methods, this paper finds that religiosity is positively correlated to willingness to communicate about religion. This paper also finds that media exposure is not related to either willingness to communicate about religion or religiosity.


Author(s):  
Paolo Figini ◽  
Laura Vici ◽  
Giampaolo Viglia

Purpose This study aims to compare the rating dynamics of the same hotels in two online review platforms (Booking.com and Trip Advisor), which mainly differ in requiring or not requiring proof of prior reservation before posting a review (respectively, a verified vs a non-verified platform). Design/methodology/approach A verified system, by definition, cannot host fake reviews. Should also the non-verified system be free from “ambiguous” reviews, the structure of ratings (valence, variability, dynamics) for the same items should also be similar. Any detected structural difference, on the contrary, might be linked to a possible review bias. Findings Travelers’ scores in the non-verified platform are higher and much more volatile than ratings in the verified platform. Additionally, the verified review system presents a faster convergence of ratings towards the long-term scores of individual hotels, whereas the non-verified system shows much more discordance in the early phases of the review window. Research limitations/implications The paper offers insights into how to detect suspicious reviews. Non-verified platforms should add indices of scores’ dispersion to existing information available in websites and mobile apps. Moreover, they can use time windows to delete older (and more likely biased) reviews. Findings also ring a warning bell to tourists about the reliability of ratings, particularly when only a few reviews are posted online. Originality/value The across-platform comparison of single items (in terms of ratings’ dynamics and speed of convergence) is a novel contribution that calls for extending the analysis to different destinations and types of platform.


2004 ◽  
Vol 14 (2) ◽  
pp. 205-226 ◽  
Author(s):  
Waipeng Lee ◽  
Benjamin H. Detenber ◽  
Lars Willnat ◽  
Sean Aday ◽  
Joseph Graf

2015 ◽  
Vol 45 (1) ◽  
pp. 112-136 ◽  
Author(s):  
Shira Dvir-Gvirsman ◽  
R. Kelly Garrett ◽  
Yariv Tsfati

The bulk of current literature on partisan media explores its various detrimental influences on the democratic sphere. This study highlights a possible positive outcome of partisan media consumption: enhanced political participation. It is hypothesized that consumption of congruent partisan media will tilt perceptions of opinion climate so that it is viewed as more supportive of one’s views, while consumption of incongruent partisan media is viewed as less supportive. Consequently, consumers of congruent partisan media will participate more, and vice versa. The hypotheses are tested using two panel studies: the first conducted during the 2012 U.S. presidential elections ( N = 377) whereas the second, during the 2013 Israeli election ( N = 340). In the Israeli case, survey data are supplemented with behavioral measures. All hypotheses are supported except the one regarding the effects of incongruent partisan media exposure. The results are discussed in light of the spiral of silence theory and the selective exposure hypothesis.


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