Factors affecting Malaysian Muslim Millennials’ choice of Indonesia as their halal tourism destination: A conceptual discussion

2020 ◽  
pp. 298-305
Author(s):  
A. Hanafiah ◽  
F.S. Ahmad ◽  
N. Zaidin ◽  
M.S.M. Ariff ◽  
R. Baharun ◽  
...  
Author(s):  
Mohd Hafiz Hanafiah ◽  
Muhammad Izzat Zulkifly

Purpose This study aims to examine the relationships between tourism destination competitiveness (TDC) determinants and tourism performance. This study specifically assessed the soundness of the TDC attributes and evaluated their ability in explaining tourism performance. Design/methodology/approach The Dwyer and Kim’s (2003) destination competitiveness integrated model (IM) was used. Secondary data of 115 nations available from the Travel and Tourism Competitiveness Index (TTCI) and other international reports were also used. The hypothesised relationships were tested via partial least square-structural equation modelling (PLS-SEM). Findings This study confirms that the core resources, complementary condition, globalisation and tourism price significantly explain tourism performance. Results have shown differences in the competitiveness level and actual performance among nations, highlighting specific limitations of the current TDC model and TTCI report reliability. Research limitations/implications Future study could segment the sample base on destinations characteristic and then analyse it based on smaller sub-samples of similar destinations. Moreover, drivers of destination performance in developed and less develop destinations are quite diverse. Practical implications The incorrect competitiveness ranking evaluation will affect inward investment decisions. This study framework enables policymakers to arrive at more informed decisions than merely relying on the original competitiveness rankings. Originality/value The widespread acknowledgment of the importance of competitiveness for a tourism destination's success suggests that there is a crucial need for sound benchmarking of countries’ competitive capabilities. The proposed competitiveness determinants aid the policymakers in identifying the best competitiveness and tourism performance predictors, as well as how to identify crucial factors affecting the rankings.


Author(s):  
Mohd Hafiz Mohd Hanafiah ◽  
Muhammad Izzat Zulkifly

The complexity of the tourism industry creates the need for the continuous evaluation of tourism destination competitiveness (TDC) models. For this reason, a proper review of the previous literature on competitiveness models and determinants was done to understand better the pertinent factors affecting TDC. This chapter reviews the competitiveness models developed by Porter (1990), Ritchie and Crouch (1993), Dwyer and Kim (2003), Heath (2003), and Gooroochurn and Sugiyarto (2005). Key criteria and determinants of competitiveness are synthesized and categorized. Finally, learning from the systematic review and their implications are listed.


2017 ◽  
pp. 77-92 ◽  
Author(s):  
Dam Dong Xuan

The study enhances tourism destinations’ competitiveness from the tourist’s perspective. Departing from the concept of customer-based brand equity (Keller, 1993; Aaker, 1991), our purpose is to construct a linkage between customer-based brand equity for a tourism destination (destination image, destination awareness, quality of destination and destination loyalty) and behavioral intentions for selecting a tourist destination (revisit and/or recommendation to other people), in order to better understand the role of tourism destination branding. This paper carried out a survey of international tourists who selected Hanoi - Vietnam as their holiday destination and our findings show that brand image and brand loyalty play an important role on tourist’s decision of returning or recommendation to others while brand awareness and quality have no impact.


Turizam ◽  
2018 ◽  
Vol 22 (4) ◽  
pp. 133-144
Author(s):  
Ibrahim Cetin ◽  
Onur Icoz ◽  
Ayhan Gokdeniz

2021 ◽  
Vol 12 (1) ◽  
pp. 24-33
Author(s):  
Mahdieh Zahmatkesh saredorahi ◽  
Fatemeh Mohammadpour Shirazi ◽  
Aram Ardian ◽  
Mohammad Siadatan ◽  
Seyede Noshin Hashemi

Abstract Background and Objectives: Nowadays, multi-national hospitals, competitive prices, quality of international standards and the level of specialized technologies are among the examples of globalization of health so that countries compete with each other in attracting medical tourists. The aim of this study was to identify the factors affecting the promotion of Yazd brand as a health tourism destination. Material and Methods: This is a mixed method research, in terms of purpose is applied and in terms of data collection is a descriptive study. The factors affecting the promotion of Yazd brand were identified through literature review. Then Expert Panel of 15 health tourism experts with at least 5 years of experience were appraised and approved the criteria. A matrix questionnaire was prepared and presented to 123 tourists who had traveled to Yazd province for taking health services for the second appraise of the identified criteria. Finally, the data obtained from health tourists by using fuzzy cognitive mapping tools and techniques were analyzed, and the final model of the research was drawn by social networks analysis (SNA). Results: The findings of analysis of experts' opinions data indicate that the factors of validity, brand performance and health tourism marketing are more central than other factors, because the total impact and effectiveness of these factors is more than other factors, so more attention should be paid to these factors. Conclusion: Destination image has a significant role in the decision-making and destination selection process, which with the increase in the number of new tourist destinations around the world, has led to the growing importance of health services in promoting health tourism and attention to the brand of tourism destination. In order to promote the health tourism brand, paying attention to the three factors of credibility, brand performance and marketing are in the priority of this research.


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