Factors Affecting Tourist Destination Choice: A Survey of International Travelers to Hanoi, Vietnam

2017 ◽  
pp. 77-92 ◽  
Author(s):  
Dam Dong Xuan
Keyword(s):  
Brand Equity ◽  
Destination Image ◽  
Destination Choice ◽  
Tourism Destination ◽  
Tourist Destination ◽  
Destination Branding ◽  
Destination Loyalty ◽  
Factors Affecting

The study enhances tourism destinations’ competitiveness from the tourist’s perspective. Departing from the concept of customer-based brand equity (Keller, 1993; Aaker, 1991), our purpose is to construct a linkage between customer-based brand equity for a tourism destination (destination image, destination awareness, quality of destination and destination loyalty) and behavioral intentions for selecting a tourist destination (revisit and/or recommendation to other people), in order to better understand the role of tourism destination branding. This paper carried out a survey of international tourists who selected Hanoi - Vietnam as their holiday destination and our findings show that brand image and brand loyalty play an important role on tourist’s decision of returning or recommendation to others while brand awareness and quality have no impact.

Assessing the role of venturesomeness in a destination consumer-based brand equity model

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Oliver Cruz-Milán
Keyword(s):  
Brand Equity ◽  
Structural Equation ◽  
Research Field ◽  
Equation Modeling ◽  
Tourism Destination ◽  
Content Type ◽  
Destination Loyalty ◽  
Context Specific ◽  
Nomological Validity

PurposeGiven the lack of research on the nomological validity of tourism destination consumer-based brand equity (CBBE) constructs incorporating core, well-established constructs from the travel and tourism discipline, this research investigates the influence of venturesomeness as a moderator in a model with destination image, satisfaction, and overall CBBE as antecedents of return intentions.Design/methodology/approachThe study uses online panel data of past visitor to the sea-side destination of Corpus Christi, Texas. A sample of 210 residents in Texas and surrounding states was employed to estimate the hypothesized effects through partial least squares-structural equation modeling (PLS-SEM).FindingsResults demonstrate the predictive effects of destination CBBE dimensions on tourists' revisit intention, with the significant moderation effects of venturesomeness through its influence on tourist satisfaction.Research limitations/implicationsFindings provide general support to the nomological validity of the proposed model, highlighting the role of satisfaction as a central dimension to explain destination loyalty, the limitations of generic scales to investigate tourism destination contexts, and the incorporation of consumers' psychographics and lifestyle variables on destination CBBE.Practical implicationsDestination marketers should develop segmentation strategies to target travelers with psychographic profiles that are more responsive to the factors that foster CBBE.Originality/valueThis research provides insights on the nomological validity of a CBBE model by evaluating its integration with a context-specific theoretical domain, which is a condition to increase the explanatory scope of theoretical relations and claims in intermediate theory, and to move the research field forward.

A Cohesive Analysis of Factors Affecting the Tourist Destination Image of Delhi

2015 ◽  
Vol 1 (2) ◽  
Author(s):  
Usha Arora ◽  
Deepti Dabas Hazarika
Keyword(s):  
National Income ◽  
Destination Image ◽  
Pertinent Literature ◽  
Tourist Destination ◽  
Factors Affecting ◽  
Tourism Marketing ◽  
The World ◽  
National Capital ◽  
Destination Management Organizations ◽  
The City

Economies all over the world are moving towards a focus on services. Tourism has emerged as a major contributor to economies all over the world. This is why specific focus is being placed on tourism, as Destination Management Organizations (DMOs) concentrate their efforts on tourism. India has been one of the countries where the share of tourism in national income has steadily been increasing. As the national capital, the city of Delhi has a major role to play in the tourist inflow to the country, as well as within the country. Successful tourism marketing requires that the concepts of tourist destination and underlying factors are comprehended in detail. An analysis of the available, pertinent literature on the area shows the manner in which numerous factors come together to form the image of a tourist destination. In fact, it needs to be understood that image formation may be done differently for different consumers. This further necessitates a detailed study of the factors influencing tourist destination image.

scholarly journals The Role of Internet and SEO in Branding Destinations: Case of Albania as a New Destination in Balkans

2017 ◽  
Vol 6 (1) ◽  
pp. 45-52
Author(s):  
Ermelinda Kordha Tolica ◽  
Klodiana Gorica ◽  
Vjollca Hysi Panajoti ◽  
Elenica Pjero
Keyword(s):  
Information And Communication Technologies ◽  
Web Sites ◽  
New Technologies ◽  
Positive Impact ◽  
Target Market ◽  
Tourist Destination ◽  
Destination Branding ◽  
New Destination ◽  
The Impact

Abstract The Development of Information and Communication Technologies (ICTs) has recently been changing almost every aspect of society and economy. Within the new technologies, Internet with has impacted the interactivity between people and the variety of products and brands. When the discussion is not simply about a common product/service, but about a tourist destination, the concepts of marketing and ICTs are even more intertwined. An important aspect of tourist destination marketing is its branding. Destination Branding concept is very important because it make possible for a destination to differentiate from competitors through an unique name and identification in the perception that the target market will have. The aim of this paper is to investigate the impact that Internet has in destination branding, especially for relatively new destinations. The role of Internet is present through a variety of tools, such as web-sites, e-mail, social networks, blogging etc. We will bring the Albanian Case as a new destination to illustrate how the use of Internet and its related tools has helped in constructing a good brand image. Nowadays people find themselves firstly searching for information online about the destinations they want to visit, through Internet and the various platforms, so they are becoming very important as means for branding a destination. Many Internet elements can make a difference in branding if included as needed in the e-marketing strategy of companies that are making the important work about destination branding. The most important elements that have a positive impact in Albania, are content and keywords of Websites and a good level of sharing with social media. While there is much more to do with forms such as blogging, very important tools in SEO and the use of the right elements to raise brand awareness and differentiation.

The boundary condition of travel satisfaction and the mediating role of destination image: The case of event tourism

2018 ◽  
Vol 25 (2) ◽  
pp. 207-224 ◽  
Author(s):  
IpKin Anthony Wong ◽  
Yueying Hazel Xu ◽  
Xiuchang Sherry Tan ◽  
Huijun Wen
Keyword(s):  
Boundary Condition ◽  
Theoretical Perspective ◽  
Destination Image ◽  
Mediating Effects ◽  
Destination Loyalty ◽  
Mediating Role ◽  
Tourist Satisfaction ◽  
Event Tourism ◽  
Travel Satisfaction

Planned events have been acknowledged to improve the image of a place. Although there are ample studies examining the destination image and tourist behaviors, this research focuses on the mediating effects of different destination images on the linkage between travel-specific event value and destination loyalty. In addition, this study seeks to advance the literature by addressing the mixed findings of event-induced destination image by examining the moderating effect of travel satisfaction. Moderated mediating effects of cognitive and affective destination images as well as the moderated indirect effect of event value are also tested. From a broader theoretical perspective, this study aims to advance the importance of event-induced destination image and the loyalty formation process by demonstrating the boundary condition of a trip based on tourist satisfaction.

scholarly journals Influence of Tourism Destination Products and Images on Tourist Visiting Decision to Kota Seribu Sungai Banjarmasin

2018 ◽  
Vol 2 (2) ◽  
pp. 73
Author(s):  
Devin Cahya Triansya ◽  
Beta Budisetyorini
Keyword(s):  
Positive Influence ◽  
Destination Image ◽  
Tourism Destination ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
The World ◽  
Tourism Destinations ◽  
The Impact ◽  
The City

 AbstractThe continuous rapidly growth of tourism sector with the tight competition in the field of tourismmakes not all tourist destinations in the world always experience an increase in the number of tourist visits each year. Banjarmasin City, dubbed the “Kota Seribu Sungai” or "City of Thousand Rivers" and is known as the Thousand Rivers tourist destination has experiencedfluctuate number of tourist arrivals and tend to decline. The fluctuate number of tourist arrivalssourced from tourist visiting decisions can be influenced by various factors, including tourism destination productsand image. This study aims to see the effects of tourism destination products consisting of physical products, people, packages, and programsalsothe image of tourism destinations consisting of cognitive image and affective image on tourists visiting decision to the city of Thousand River Banjarmasin. The data obtained were taken by questionnaire to 123 tourists by accidental sampling. The results of the research were analyzed using multiple linear regression with two equations, namely (I) The influence of tourism destination products on tourist visiting decision and (II) The impact of tourism destination image on tourist visiting decision. The resultsfound the positive influence of tourism destination products to thetourist visiting decision of 54.5% and the image of tourism destination on the tourist visiting decision of 53.4% and the rest of 45.5% and 46.6% influenced by other factors not examined. The results of the analysis also showed the effect of tourism destination products variable partially consisting of physical products, packages, and programs have an effect on the decision of tourists while people have no influence. As for the variable image of tourism destinations in partial consisting of cognitive image and affective image affect the decision of tourists visiting to Kota Seribu Sungai Banjarmasin. 

scholarly journals Peran Supervisi Kepala Madrasah dalam Meningkatkan Mutu Pendidikan di MTs Negeri Kulon Progo

2020 ◽  
Vol 4 (2) ◽  
pp. 211-220
Author(s):  
Legiman
Keyword(s):  
Quality Improvement ◽  
Learning Objectives ◽  
Learning Activities ◽  
Quality Of Education ◽  
Factors Affecting ◽  
Qualitative Descriptive ◽  
Education Personnel

This research aims to determine the role of the head of Madrasah in improving the quality of education in MTs Negeri 4 Kulon Progo, and to help improve the competency of teachers in the learning activities with a real, measurable, controlled, directional program to achieve learning objectives. This research uses qualitative descriptive methods with data collection through observation, interviews and documentation. The results of this research are: 1) supervision of the head of the district of the state of the principal of the school 4 Kulon Progo includes education, managerial, administrator, supervisor, leader, innovator, and motivator; 2) The role of quality improvement is done by increasing the professionalism of teachers by giving opportunities to teachers; 3) Factors affecting the implementation of the head of the Madrasah include: the planning, implementation and follow-up that is carried out continuously to the teachers and education personnel.

scholarly journals THE EFFECT OF FESTIVAL QUALITY ON REVISIT INTENTION: MEDIATING ROLE OF DESTINATION IMAGE IN JEMBER FASHION CARNAVAL, JEMBER, INDONESIA

2021 ◽  
Vol 38 (4) ◽  
pp. 1195-1202
Author(s):  
SUPRIONO SUPRIONO ◽  
◽  
Edy YULIANTO ◽  
Keyword(s):  
Statistical Analysis ◽  
Quantitative Approach ◽  
Destination Image ◽  
Mediating Role ◽  
Revisit Intention ◽  
Program Content ◽  
The Relationship

This study aims to investigate and explain festival qualities that are applied to festival organizers that affect the destination image and the tourist revisit intention. This research uses a quantitative approach through statistical analysis of PLS-SEM and distributed questionnaires that have been designed to 200 tourists. The findings of this study indicate that the constructs of the variables that shape the quality of the festival, namely program content, convenience, and staff, have a positive and significant effect on the image of the destination. In addition, the relationship between destination image and revisit intention has a positive and significant effect.

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