Factors Affecting Tourist Destination Loyalty A Case Study of Munnar, India as a Tourism Destination

2017 ◽  
pp. 77-92 ◽  
Author(s):  
Dam Dong Xuan

The study enhances tourism destinations’ competitiveness from the tourist’s perspective. Departing from the concept of customer-based brand equity (Keller, 1993; Aaker, 1991), our purpose is to construct a linkage between customer-based brand equity for a tourism destination (destination image, destination awareness, quality of destination and destination loyalty) and behavioral intentions for selecting a tourist destination (revisit and/or recommendation to other people), in order to better understand the role of tourism destination branding. This paper carried out a survey of international tourists who selected Hanoi - Vietnam as their holiday destination and our findings show that brand image and brand loyalty play an important role on tourist’s decision of returning or recommendation to others while brand awareness and quality have no impact.


2021 ◽  
Vol 1 (6) ◽  
pp. 70-80
Author(s):  
Da Van Huynh ◽  
Hang Thi Thuy Tran ◽  
Trieu Quang Pham ◽  
Xuan Thanh Duong ◽  
Dong Trung Pham

On the basis of theories of tourism, services, rational choice theory and previous empirical studies, the study proposes a research framework including 6 factors affecting tourists’ decisions when choosing Ha Tien as a destination to visit. The research sample was carried out by surveying by questionnaire with 100 tourists who visited Ha Tien City. Evaluation of the reliability of the scales shows that the destination information factor has not yet ensured the reliability of the scale. Regression analysis shows that there are 3 out of 6 independent factors that most influence tourists’ decision to choose when choosing Ha Tien as a tourist destination. In which, environmental and landscape factors have the most influence on tourists’ decision to choose Ha Tien as a destination. As a result, the article proposes some solutions to contribute to attracting more and more tourists to Ha Tien City.


2021 ◽  
Vol 13 (16) ◽  
pp. 8889
Author(s):  
Vo Viet Hung ◽  
Sandeep Kumar Dey ◽  
Zuzana Vaculcikova ◽  
Le Trieu Hoang Anh

This research focuses on the impact of the tourist experience on the relationship among destination image, tourist motivation, and tourist satisfaction on destination loyalty by examining the theoretical and empirical evidence on the causal relationship between constructs. A research model was proposed, in which nine hypotheses were developed, and the empirical data were collected from Hue city, which is a major tourist destination in Vietnam. A total of 204 questionnaires were returned, and the data were analyzed using PLS-SEM. The moderating effect of the tourist experience on the impact of the destination image, tourist motivation, and tourist satisfaction on destination loyalty is analyzed in this article. The proposed conceptual model was tested, and the results reveal a significant relationship between the two constructs to destination loyalty (destination image and tourist satisfaction). Furthermore, the findings support the proposed destination loyalty model: destination image, tourist satisfaction directly influenced destination loyalty, and tourist experience play an important role as a moderator in the relationship between tourist motivation and tourist loyalty.


2018 ◽  
Vol 22 (3) ◽  
pp. 199-212
Author(s):  
Yao-Chin Wang ◽  
Chun-Chu Bamboo Chen ◽  
Yueh-Hsiu Lin ◽  
Chris Ryan

The theory of guanxi, coming from the work in Chinese psychology, has been widely applied in marketing and management academy. Although tourism scholars have paid considerable attention to Chinese tourists, the use of Chinese psychology in explaining the market remains limited. The purpose of this study is to apply guanxi in explaining Chinese tourists' destination loyalty using Taiwan as a case study of a tourist destination. Based on the guanxi theory, the study results showed that cognitive image, affective image, and perceived value exerted positive influences on destination loyalty. Further, sentiment, one dimension of cognitive image, appears to play a determining role for Mainland Chinese tourists to establish guanxi with Taiwan.


2018 ◽  
Vol 9 (2) ◽  
pp. 276
Author(s):  
Edy SUPRIYAD

The most popular tourist destination visited in Jakarta is Ragunan Zoo. Ragunan Zoo is a 147-hectare park and inhabited more than 2.009 animals and overgrown more than 20,000 trees to make the atmosphere cool and comfortable environment. The area was arranged and woke up and partly still developed into a modern Ragunan Zoo as the identity of the city of Jakarta, located in Ragunan, South Jakarta. The purpose of this research includes (1) To test among variables tourism destination parts, service quality has affect to destination loyalty (2) To test among variables tourism destination parts, service quality have affect to Satisfaction (3) To test the effect between variable satisfaction to the destination loyalty. The population in this study covers all tourist visited Ragunan Zoo. The sample in this study was taken using non-probability sampling method, with purposive sampling technique. The number of samples is 150 samples from tourists who have visited Ragunan Zoo. Dependent variable is destination loyalty and independent variable consists of tourism destination parts, service quality and intermediary variable is satisfaction. Analysis of data using Structural Equation Modeling with PLS software (Partial Least Square) The results obtained are (1) Tourism Destination Parts, Service Quality has significant effect to Tourist Destination Parts, while Service Quality has significant effect to Destination Loyalty (3) Tourist Satisfaction has no significant effect to Destination Loyalty at Ragunan Zoo.


Author(s):  
Sahar Hosseinikhah Choshaly ◽  
Marva Mirabolghasemi

Tourism is one of the most important aspects for the development of the service sector and today is indeed an activity of considerable global economic importance. The purpose of this chapter is to examine the factors of environmental attitude, motivation, word-of-mouth, belief, and familiarity to predict the tourists' intention to select sustainable tourist destination in Isfahan province, which is one of the tourist attractions in Iran. This chapter is one of the first to develop and empirically test a model in the context of sustainable tourist destination in Iran using variables such as belief and familiarity.The respondents include 150 local tourists at different tourism locations in Isfahan state. This study uses a non-probability convenience sampling approach. Data is analyzed using SPSS and smart PLS software. The results indicate that the most influential factors that affect sustainable tourism destination in this case study are familiarity, environmental attitude, and motivation.


2021 ◽  
Vol 1 (1) ◽  
pp. 22-25
Author(s):  
Nurul Nadjmi

One of the islands in the Riau Islands is Bintan, which is an island that has the capital of the Riau Islands Province, namely Tanjung Pinang. Bintan Island has a strategic location and abundant tourism objects, and one of the uniqueness of the tourism destination area on Bintan Island is the existence of a private or closed tourism destination area that allows tourists to enjoy their vacation without any outside interference or local residents' activities. The purpose of this study is to find out and analyze in depth about the spatial patterns of tourism destination areas in Bintan Island, Riau Islands. The scope of research in this discussion is focused on the spatial pattern of tourism destination areas located on Bintan Island, especially on private tourism areas. The research method used in this research is descriptive qualitative research. This research is conditioned as qualitative research through a case study strategy. The system approach used is also a descriptive analytic approach. Make direct observations, collect data and then relate it to the study of the theories used. Based on the results of a survey I conducted on Bintan Island, Riau, the distribution of tourist destination areas on Bintan Island is almost evenly distributed in every district in Bintan Island, there is a pattern of distribution related to tourism activities that is influenced by the attraction held by each destination area on the island.


Author(s):  
Selly Veronica ◽  
Nurlisa Ginting ◽  
AmyMarisa

Night tourism development comes up as an innovative strategy for tourism development in this current intense competition. There are four main elements in night tourism, namely economic, social, environmental, and night atmosphere. Berastagi is the most popular tourist destination in Karo Regency, Sumatera Utara, Indonesia, which already have night tourism destination but unfortunately undeveloped yet. Night tourism development in Berastagi must be with the local wisdom approach to maximize its benefit. Karonese as the majority ethnic of the local community in this area potential to be developed on its night tourism. This paper only analyzes the environmental and night atmosphere aspects in Berastagi’s night tourism, which based on local wisdom. Qualitative primary data from field observation and depth interview results have been analyzed by using the descriptive method. The study shows that involving local wisdom in developing the environment and night atmosphere can give the typical identity for the night tourism in Berastagi.Night Tourism


2011 ◽  
Vol 1 (5) ◽  
pp. 93-94
Author(s):  
Eng. Nasr Ahmad Eng. Nasr Ahmad ◽  
◽  
Dr. Mihai Iliescu
Keyword(s):  

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