The New Product Success Eqation: Building Success into the New Product Development Process (a.k.a. An Objective-Based Product Development Process)
2014 ◽
2014 ◽
Vol 4
(4)
◽
pp. 249
◽
2001 ◽
Vol 18
(2)
◽
pp. 185-206
◽
1998 ◽
Vol 14
(6)
◽
pp. 533-557
◽