SMEs Development Strategy Model-Based on Creative Economy with Quadruple Helix Approach”

This study aims to develop SMEs fashion in Central Java by Quadruple Helix. The statistic technique used in this research is Structural Equation Modelling. The primary and secondary data are relevant with relating institution (SMEs). This study find as follows: (1) Testing Capability sensing competitor to innovative product success, (2) test the capability of sensing competitor against entrepreneurship orientation, (3) test the capability of sensing customers towards innovative product are successful.

SMEs Development Strategy Mode Based on Creative Economy With Quadruple Helix Approach

This study aims to develop SMEs fashion in Central Java by Quadruple Helix. The statistic technique used in this research is Structural Equation Modelling. The primary and secondary data are relevant with relating institution (SMEs). This study find as follows: (1) Testing Capability sensing competitor to innovative product success, (2) test the capability of sensing competitor against entrepreneurship orientation, (3) test the capability of sensing customers towards innovative product are successful.

A mobile application for assessing the product success on crowdfunding campaign: the development and usability testing

Crowdfunding is one of the alternative sources of finance for product-based startups. Products are funded if the campaign is considered to be successful in reaching the target. The assessment of the success rate of product campaigns develops into three successive levels, namely overfunding, successful and unsuccessful. Due to the complication of setting up a product campaign on an online crowdfunding platform, a mobile application to aid campaigners needs to be developed. Moreover, it is essential to evaluate its ease to use. This study aims to (1) develop an android-based application, (2) evaluate the usability of the application based on user perceptions. The application ('POSCA') was developed by emphasizing user experience (UX), while the Use Questionnaire evaluated its usability. Ten participants were invited to evaluate the system usability and interface. The results suggest that 'POSCA' has good scores of usability: ‘efficiency’ = 49.11% in the fifth trial, ‘very-easy-to-learn’ (95%), ‘useful’ (85%), ‘easy-to-use’ (87%), and ‘satisfy-the-users’ (88%).

MYSIMBA: Koswer Pembelajaran Multimedia Interaktif Bagi Pembelajaran Simpulan Bahasa Pelajar Darjah 6

Penyelidikan ini yang lebih tertumpu kepada asas salah satu bentuk peribahasa yang terdapat dalam silibus mata pelajaran bahasa Melayu iaitu simpulan bahasa. Metadologi Kajian dalam pembangunan koswer ini adalah menggunakan model ADDIE. Terdapat lima fasa terlibat dalam pembangunan koswer ini. Kaedah analisis yang digunakan fasa ini melibatkan analisis kandungan perlu difokuskan dari segi kesesuaian kandungan dan sasaran pengguna. Hal ini adalah kerana supaya koswer yang ingin dibangunkan mencukupi dan selaras dengan keperluan pengguna dari segi perisian dan perkakasan. Perisian yang digunakan adalah seperti Microsoft Words dan Microsoft Powerpoint dan perisian lain yang berkaitan seperti server dan sebagainya. Keberhasilan produk akan diuji melalui Technology Acceptance Model (TAM) yang digunakan dalam fasa penilaian yang akan menilai dari segi kebolehgunaan. Tegasnya, koswer ini juga dibangunkan untuk memudahkan pengajaran bagi pengajar atau guru-guru yang mengajar murid sekolah dan mengimplementasikan penggunaan multimedia dalam proses PdP. Ini bertujuan untuk menarik minat murid sekolah dalam proses mengenali simpulan bahasa dan seterusnya memudahkan proses PdP di dalam kelas. Impaknya, diharapkan koswer ini dapat memahirkan murid-murid sekolah terhadap penggunaan simpulan bahasa dalam sesi PdP dan kehidupan seharian. MYSIMBA: Interactive Multimedia Learning Courseware for Grade 6 Students' Idioms Learning Abstract: This research is more focused on basic one form of proverbs found in the Malay language syllabus of idioms. Research Methodology in the development of this courseware is using the ADDIE model. There are several phases involved in the development of this course. The method of analysis used in this phase involves content analysis should be focused in terms of content suitability and target users. This is because so that the courseware to be developed is adequate and in line with the needs of users in terms of software and hardware. The software used is like Microsoft Words and Microsoft Powerpoint and other related software such as servers and so on. Product success will be tested through the Technology Acceptance Model (TAM) used in the evaluation phase which will evaluate in terms of usability. Strictly speaking, this courseware was also developed to facilitate teaching for teachers or teachers who teach school children and implement the use of multimedia in the PdP process. This aims to attract school students in the process of recognizing idioms and further facilitate the PdP process in the classroom. As a result, it is hoped that this course will be able to educate school children on the use of idioms in PdP sessions and daily life. Keywords: ADDIE, Courseware, Instructional Technology.

Leveraging understanding of meat flavor for product success

In order to get the most benefit out of the use of spices, seasoningsand flavors, an understanding of meat flavor and the factors that affect it isneeded. This article discusses flavor and its sensory perception, the variousfactors that affect it, and how this understanding can be leveraged to achieveformulation objectives and product success.

Institutional Pressure and Green Product Success: The Role of Green Transformational Leadership, Green Innovation, and Green Brand Image

Rapid economic growth has led to economic activities which have caused extensive environmental damage to the planet. Companies have sought to adapt their business methods to reduce their carbon footprint in order to meet regulations, satisfy consumer preferences and keep up with changing societal expectations. The relationship between institutional pressure and green product performance will be an important issue in corporate green management. This article looked through the lens of green innovation and explored the moderating role of green brand image between green product innovation and new green product success. Utilising the data of 243 managers in Mainland China, structural equation modelling results found that institutional pressure is positively correlated to green transformational leadership, green transformational leadership is positively correlated to green process innovation, green process innovation is positively correlated to green product innovation, green product innovation is positively correlated with new green product success, green brand image moderates the relationship between green product innovation and new green product performance. The research results provide theoretical and practical implications for enterprises to relieve institutional pressure and build specific green competitive advantages.

PRODUCT CONFIGURATION CAPABILITY FOR IMPROVING MARKETING PERFORMANCE OF SMALL AND MEDIUM METAL INDUSTRY IN CENTRAL JAVA - INDONESIA

This study explored and examined the role of product configuration capabilities to improve marketing performance. Product configuration capability represented the company's capability to configure products with visibility/clarity of product origin, products that were different from competitors and products that were difficult to imitate. This capability indicated that the products produced by the company were more efficient and quality than that of others. The results found that product configuration capabilities could improve product success, growth in product marketing reach and market share product. This study was expected to provided a contri­bution to both theoretical and practical knowledge of strategic management. Business players had focussed on developing dynamic capabilities to address the constantly changing business environment.

SPEED OF DIFFUSION, RETHINKING TIME AND FIRMS’ STRATEGY: ANALYSIS OF THE INTERACTIONS TO LEAP ACROSS THE CHASM

Although the literature has recognised short time to market and early entry as relevant factors, they are not enough alone to ensure success. In fact, an early entrant may successfully serve early adopters, but then fail in developing products suitable for those who adopt later (i.e., the early majority), dissipating the first-mover advantages previously gained. This paper argues that the likelihood of being successful in the early majority segment depends also on the rethinking time, defined as the time available to firms serving early adopters for planning and developing products that will be offered to the upcoming early majority segment. The rethinking time is here analytically defined through the Bass model and its relationship with product success is investigated. The paper shows that the market leader in the early majority segment is expected to be the incumbent when rapid diffusion occurs and, conversely, new entrants when rethinking time is longer.

Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success

PurposeThe purpose of this study is to assess if the mediating effect of green innovation capability (GIC) in the relationship between green market orientation (GMO) and new product success (NPS) was conditional on the moderating effects of green knowledge acquisition (GKA) and green brand positioning (GBP).Design/methodology/approachThe analysis was based on primary data gathered using a structured questionnaire, which was developed on a five-point Likert scale of 1-Strongly disagree to 5-Strongly agree. There were 259 manufacturing firms engaged in the study, with data analyzed using PROCESS macro (v.3.4) for SPSS (v.23).FindingsThe research revealed that GMO had no direct effect on NPS among manufacturing firms, the relationship was rather mediated by GIC of the firms. The effect of GMO on GIC was moderated by GKA, whereas the effect of GIC on NPS was moderated by GBP. Overall, the mediating effect of GIC in the relationship between GMO and NPS was conditional on the moderating effects of GKA and GBP.Research limitations/implicationsThe study focused on only knowledge acquisition (green), without recourse to assimilation, transformation and exploitation. These may, however, be very important in explaining the role of knowledge in green innovation.Practical implicationsGreen market-oriented manufacturing firms must seek to also make investments in GIC to transform those concepts into successful innovative products.Originality/valueDespite the increasing number of studies on GMO, very limited concentration has been paid to how firms could leverage on the potentials of GMO to enhance the success of new products introduced into the market. This study did not just establish the effect of GMO on the success of new products but also identified some intervening variables in this relationship.