Shale resource plays are associated with low permeability, and hence hydraulic fracturing is required for their stimulation and production. Even though considerable non-uniqueness exists in identifying favorable zones for hydraulic fracturing, geophysicists seem to be avid followers of Rickman et al. (2008)’s, brittleness criteria of low-Poisson’s ratio and high-Young’s modulus, proposed a decade ago. In this study, we highlight the fallacy in following such a criterion for any shale play and propose a new attribute that makes use of strain energy density and fracture toughness. While the former controls fracture initiation, the propagation of fractures is governed by the latter. As hydraulic fracturing comprises both these properties, it is firmly believed that the new proposed attribute could be used to highlight the favorable intervals for fracturing. Core data, well-log curves along with mud-logs have been used to authenticate the proposed attribute. Finally, the computation of the new attributes is implemented on the seismic data and encouraging results are observed.