Does Price Matter in Charitable Giving? Evidence from a Large-Scale Natural Field Experiment
2007 ◽
Vol 97
(5)
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pp. 1774-1793
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We conducted a natural field experiment to further our understanding of the economics of charity. Using direct mail solicitations to over 50,000 prior donors of a nonprofit organization, we tested the effectiveness of a matching grant on charitable giving. We find that the match offer increases both the revenue per solicitation and the response rate. Larger match ratios (i.e., $3:$1 and $2:$1) relative to a smaller match ratio ($1:$1) had no additional impact, however. The results provide avenues for future empirical and theoretical work on charitable giving, cost-benefit analysis, and the private provision of public goods. (JEL D64, L31)
2021 ◽
2015 ◽
Vol 2015
(1)
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pp. 15617
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2013 ◽
Vol 5
(8)
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pp. 465-472
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2001 ◽
pp. 154-170
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1995 ◽
Vol 8
(5)
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pp. 337-344
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