A Proposed Model for Applying Customer Profitability Analysis (CPA) in the Pharmaceutical Sector: Evidence from Egypt
2016 ◽
Vol 03
(01)
◽
pp. 106-120
Keyword(s):
The role of organizational culture in the adoption of customer profitability analysis: a field study
2017 ◽
Vol 14
(1)
◽
pp. 38-59
◽
2010 ◽
Vol 22
(5)
◽
pp. 609-637
◽
2013 ◽
Vol 44
(4)
◽
pp. 47-64
◽
1995 ◽
Vol 10
(7)
◽
pp. 3-7
◽
2005 ◽
Vol 79
(10)
◽
pp. 495-501