Marketing communications technologies in modern conditions

Modern companies and enterprises, regardless of the field of activity, try to establish and organize lasting relationships with consumers, partners, suppliers, etc. One of the means of solving this issue is the introduction of effective communication activities in enterprises, which is able to ensure their prosperity and effective functioning in the new business environment. Companies need to implement the principles of customer-centric marketing: to create products and services based on the needs and values of the customer, the study of customer experience, to use the knowledge of emotional intelligence. With the help of the latest marketing communication technologies, namely: to be in the right state using the knowledge of emotional intelligence and customer orientation, you can very effectively and reasonably convince your current and future consumers to act in the desired way: share company values, be a brand ambassador and be a regular customer. Keywords: marketing communication technologies, emotional intelligence, resource state, customer orientation, consumer loyalty, contact points, customer- centric marketing.

IMPLEMENTASI ALGORITMA DIJKSTRA UNTUK MENENTUKAN JALUR TERPENDEK DALAM DISTRIBUSI BARANG

PT. X is a company domiciled in Gedebage, Bandung which is engaged in the manufacturing industry by producing precision parts using CNC machines. PT. X is a sub-contracting company that usually serves project work from other companies. PT. Y and PT. Z is a regular customer who often works with PT. X. So that PT. X often sends finished products directly to PT. Y who is domiciled on Jl. Gatot Subroto, Bandung and also PT. Z who is domiciled on Jl. Pajajaran, Bandung. To minimize the cost of distribution of goods, PT. X must determine an adequate path taking into account the optimization of transportation costs. One of the variables that affect transportation costs is distance. It is assumed that the optimal path for transportation costs is the shortest distance using the Dijkstra method. This test uses data from Google Maps to find out the distance to each destination, making it easier to get the shortest path. Obtained the shortest path from PT. X to PT.Y is 12.3 Km via West Java Police then Carefour, while the shortest route is from PT. Y to PT. Z is 10.7 Km via Simpang Lima then Vie Hotel Westhoff. So that the optimal total mileage for distributing goods is 23 Km.

IMPLEMENTASI ALGORITMA K-MEANS UNTUK PEMILIHAN KERAMIK DAN PELANGGAN POTENSIAL PADA CV. JAYA TUNGGAL KERAMIK

CV. Jaya Tunggal Keramik is a company that sale of ceramics. CV. Jaya Tunggal Keramik experienced some problems regarding ceramics and customers such as difficulties in sale ceramics to customers so that some ceramic products accumulate in the warehouse, such as being damaged and ceramic display becomes less good because it is stored too long and difficulty retaining customers because some customers do not want to order ceramic products. Lack of precise decision taken by the management CV. Jaya Tunggal Keramik in determining the strategy to supply ceramic and how to make it CV. Jaya Tunggal Keramik is difficult to estimate the stock of ceramic products to be provided and it is difficult to determine which potential customers can be maintained as a regular customer. This research uses K-Means algorithm. K-Means algorithm is a partitioning clustering method that separates data into different groups with iterative partitioning. By using this application, users can find out the estimated stock and price of ceramics as well as information about potential customers. Testing in this research using data of November 2017 that compared with data of December 2017. Based on ceramic data test results, there are some ceramics that are not in accordance with the predicted results so it can be concluded that the K-Means algorithm on the test inventory data inventory in this study is not fully can provide accurate estimates, this is because the use of the K-Means algorithm is strongly influenced by the cluster center results and the attributes used.

Analisis Kestabilan dan Kontrol Optimal Model Matematika Dinamika Pelanggan Berdasarkan Kebijakan Pemasaran

Customer dynamics include the exchange of information and ongoing transactions between customers and the organization. This process has an important role in the company to run its business, so that the number of customers increase. To achieve this, many things are done by the company. One of the strategies is product advertising by word of mouth. The purpose of this thesis is to analyze the stability of equilibrium point and to apply the optimal control word of mouth advertising on mathematics model of the customer dynamics based on marketing policy. Mathematics model of the customer dynamics based on marketing policy without control has two equilibrium points, namely non – endemic equilibrium (E0) and endemic equilibrium (E1). Local stability of equilibrium and the existence of endemic equilibrium depends on basic reproduction number (R0). The non – endemic equilibrium tend to asymptotically stable if R0 < 1. The problem of optimal control is solved by Pontryagin’s Maximum Principle. The simulation results show that the total number of referral and regular customer populations that are given control in the form of word of mouth advertising efforts at the end of the observation are 312 and 18470 with the control effort costs occurred in 1798364.63. While the total number of referral and regular customer populations that are not given control in the form of word of mouth advertising efforts at the end observation are 241 and 17260. Based on these results show that word of mouth advertising efforts have an effect to increase the number of referral and regular customer in accordance with the aim of providing optimal control.

Ethical Yielding

Customer Profitability Analysis (CPA) is a procedure that provides management with information related to customers that will allow them to manage revenue from a profit perspective. The data attained from CPA will assist with decisions regarding marketing, product development, and capacity management to create a customer mix, which will provide the best profit results. BAR means the best available rate, in which a regular customer is charged in case he has approved to reserve. The various stages of yield management include: 1) grow a profit culture, 2) study the overall demand, 3) create price value relations, 4) form suitable market segments, 5) evaluate the pattern of demand, 6) find the failures and denials, and 7) assess and review the system.

ANALYSIS OF FINITE CAPACITY QUEUE WITH NEGATIVE CUSTOMERS AND BUNKER FOR OUSTED CUSTOMERS USING CHEBYSHEV AND GEGENBAUER POLYNOMIALS

Consideration is given to the queueing system with incoming Poisson flows of regular and negative customers. Regular customers await service in buffer of finite size r. Each negative customer upon arrival pushes a regular customer out of the queue in buffer (if it is not empty) and moves it to another queue of finite capacity r (bunker). Customers from both queues are served according to exponential distribution with parameter μ, first-come, first-served discipline, but customers in bunker are served with relative priority. Using method based on Chebyshev and Gegenbauer polynomials the algorithm for computation of stationary blocking probabilities and joint probability distribution of the number of customers in buffer and bunker is obtained. Numerical example is provided.

A Comparative Study of Service Quality of Life Insurance Companies in India

The Indian Life Insurance sector has witnessed a major revamp in 1999 with the establishment of Insurance Regulatory and Development Authority (IRDA) and subsequent entry of Private sector players. These changes are affecting the way service is being delivered. Technology usage, new innovative product introduction and competition are seen as drivers of quality of service being provided to the customers. In this study using SERVQUAL model, we have examined the importance of service based on the 5 dimensions viz, Tangibles, Reliability, Responsiveness, Assurance and Empathy. Using 120 Life Insurance policy holders from 3 Life insurance companies in Agra the study identified that the gaps exist even after 15 years of privatization of this sector. The study indicated that a lot needs to be done for improving customer focus and services activity in the Life Insurance sector. Regular customer surveys with increased sample sizes across the country will enable the Insurance companies to fill the gaps.

A Comparative Study of Service Quality of Life Insurance Companies in IndiaA Comparative Study of Service Quality of Life Insurance Companies in India

The Indian Life Insurance sector has witnessed a major revamp in 1999 with the establishment of Insurance Regulatory and Development Authority (IRDA) and subsequent entry of Private sector players. These changes are affecting the way service is being delivered. Technology usage, new innovative product introduction and competition are seen as drivers of quality of service being provided to the customers.In this study using SERVQUAL model, we have examined the importance of service based on the 5 dimensions viz, Tangibles, Reliability, Responsiveness, Assurance and Empathy. Using 120 Life Insurance policy holders from 3 Life insurance companies in Agra the study identified that the gaps exist even after 15 years of privatization of this sector. The study indicated that a lot needs to be done for improving customer focus and services activity in the Life Insurance sector. Regular customer surveys with increased sample sizes across the country will enable the Insurance companies to fill the gaps