Connecting Search Marketing to Hotel Revenue Management: Conjoint Analysis as a Methodology to Evaluate the Optimal Online Travel Agency Commission Fee

2016 ◽  
Vol 8 (2) ◽  
pp. 169-183 ◽  
Author(s):  
Jean-Pierre I. van der Rest ◽  
Paolo Cordella ◽  
Gerard Loosschilder ◽  
Zvi Schwartz
Keyword(s):  
Revenue Management ◽  
Conjoint Analysis ◽  
Travel Agency ◽  
Search Marketing ◽  
Online Travel ◽  
Online Travel Agency

The Effects of Technology Readiness and Application Quality on a Consumers’ Urge to Buy Impulsively in Online Travel Agency

2019 ◽  
Vol 26 (1) ◽  
pp. 61-79
Author(s):  
Taehyee Um ◽  
◽  
Hyunae Lee ◽  
Hee Chung Chung ◽  
Bong Choi
Keyword(s):  
Travel Agency ◽  
Technology Readiness ◽  
Online Travel ◽  
Online Travel Agency

Dark patterns used by online travel agency websites

2020 ◽  
pp. 103055
Author(s):  
Woo Gon Kim ◽  
Souji Gopalakrishna Pillai ◽  
Kavitha Haldorai ◽  
Wasim Ahmad
Keyword(s):  
Travel Agency ◽  
Online Travel ◽  
Online Travel Agency

Online Travel Agency Price Presentation: Examining the Influence of Price Dispersion on Travelers’ Hotel Preference

2019 ◽  
Vol 59 (4) ◽  
pp. 704-721 ◽  
Author(s):  
Jungkeun Kim ◽  
Drew Franklin ◽  
Megan Phillips ◽  
Euejung Hwang
Keyword(s):  
Consumer Choice ◽  
Price Dispersion ◽  
Travel Agency ◽  
Pricing Strategies ◽  
Hotel Room ◽  
Online Travel ◽  
Online Travel Agency ◽  
Price Presentation ◽  
The Impact ◽  
Regular Price

This research investigates the impact of different degrees of price dispersion on travelers’ hotel choice. More specifically, within an online travel agency (OTA) context, we examine the effect of wide (vs. narrow) price dispersion on hotel preference. In addition, we suggest two boundary conditions for this effect: salience of external regular price and perception of destination uncertainty. Across multiple studies, our results show that travelers prefer a hotel option featuring wide price dominance dispersion. Additionally, both the presence of an external regular price and the level of uncertainty associated with the hotel destination act as moderating influences. This work represents an emerging direction in the online price dispersion literature, namely, exploring the consequences of online price dispersion. In practice, by understanding the influence of price dispersion on consumer choice, OTAs can develop more effective pricing strategies in partnership with their hotel room suppliers.

Dynamic Pricing Policies of Hotel Establishments in an Online Travel Agency

2011 ◽  
Vol 17 (5) ◽  
pp. 1087-1102 ◽  
Author(s):  
Miguel Angel Ropero
Keyword(s):  
Dynamic Pricing ◽  
Travel Agency ◽  
Pricing Policies ◽  
Online Travel ◽  
Online Travel Agency
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