The Effect of The Role Stress of Hotel Employees’ on Self-Efficacy and Organizational Commitment By The Sales of Rooms Through The Online Travel Agency

2021 ◽  
Vol 33 (7) ◽  
pp. 137-160
Author(s):  
Jun-ha Jang ◽  
Min-ho Cho
Keyword(s):  
Organizational Commitment ◽  
Self Efficacy ◽  
Role Stress ◽  
Travel Agency ◽  
Hotel Employees ◽  
Online Travel ◽  
Online Travel Agency

Dark patterns used by online travel agency websites

2020 ◽  
pp. 103055
Author(s):  
Woo Gon Kim ◽  
Souji Gopalakrishna Pillai ◽  
Kavitha Haldorai ◽  
Wasim Ahmad
Keyword(s):  
Travel Agency ◽  
Online Travel ◽  
Online Travel Agency

Online Travel Agency Price Presentation: Examining the Influence of Price Dispersion on Travelers’ Hotel Preference

2019 ◽  
Vol 59 (4) ◽  
pp. 704-721 ◽  
Author(s):  
Jungkeun Kim ◽  
Drew Franklin ◽  
Megan Phillips ◽  
Euejung Hwang
Keyword(s):  
Consumer Choice ◽  
Price Dispersion ◽  
Travel Agency ◽  
Pricing Strategies ◽  
Hotel Room ◽  
Online Travel ◽  
Online Travel Agency ◽  
Price Presentation ◽  
The Impact ◽  
Regular Price

This research investigates the impact of different degrees of price dispersion on travelers’ hotel choice. More specifically, within an online travel agency (OTA) context, we examine the effect of wide (vs. narrow) price dispersion on hotel preference. In addition, we suggest two boundary conditions for this effect: salience of external regular price and perception of destination uncertainty. Across multiple studies, our results show that travelers prefer a hotel option featuring wide price dominance dispersion. Additionally, both the presence of an external regular price and the level of uncertainty associated with the hotel destination act as moderating influences. This work represents an emerging direction in the online price dispersion literature, namely, exploring the consequences of online price dispersion. In practice, by understanding the influence of price dispersion on consumer choice, OTAs can develop more effective pricing strategies in partnership with their hotel room suppliers.

Developing a matrix for assessing serviceability of U.S. online travel agency websites

2017 ◽  
Vol 45 (1) ◽  
pp. 115-126 ◽  
Author(s):  
Kwang-Woo Lee ◽  
Heesup Han ◽  
Jinsoo Hwang
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategies ◽  
Travel Agency ◽  
Brand Attachment ◽  
Travel Agencies ◽  
The Usa ◽  
Online Travel ◽  
Online Travel Agency ◽  
Online Travel Agencies

We examined the importance of website serviceability of online travel agencies (OTAs). We collected data from 283 users of OTA websites in the USA. Statistical differences were found for 8 out of 10 website serviceability items that were examined. In addition, 2 dimensions of functional website serviceability and technical website serviceability were derived from the website serviceability items. Last, both dimensions of website serviceability positively affected customer satisfaction, which, in turn, positively affected brand attachment and loyalty. These results will be useful for developing effective and efficient marketing strategies.

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