Bank selection criteria when borrowing a personal loan
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In 2018 there was an increase in the number of people who borrowed personal loans, in both the European Union and Hungary. In Hungary, personal loans increased hugely by 48%. We conducted a non-representative survey. We wanted to determine those bank selection criteria that influence our decision on which particular bank we choose to borrow a personal loan. This information will help us to understand the customers better and let the banks provide a better service tailored to their needs. Keywords: private loan, personal loan, bank selection criteria
2016 ◽
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