The Wine Market in Campania Region, Italy

Mapping Intimacies ◽

10.14293/s2199-1006.1.sor-.ppeooh0.v1 ◽

2021 ◽

Author(s):

Francesco Napolitano

Keyword(s):

Corporate Governance ◽

Campania Region ◽

Michael Porter ◽

Wine Market ◽

Competitive Forces

This work aims to analyze how the Wine Market of Campania Region is working today. The analysis made use of the support of Prof. Napoli - professor of Strategy and Corporate Governance at the Ecampus Telematic University – and makes use the disciplinary contribution of Michael Porter and his model of Five Competitive Forces.

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Manajemen Strategik: Pemikiran Michael Porter dan Implikasinya bagi Pengembangan Ekonomi Kreatif

10.31219/osf.io/nhkrm ◽

2021 ◽

Author(s):

Nuryadi Wijiharjono

Keyword(s):

Economic Growth ◽

Competitive Advantage ◽

Strategic Thinking ◽

Creative Economy ◽

Global Context ◽

Michael Porter ◽

New Entrants ◽

Competitive Forces

Beginning from the strategic thinking of Michael Porter, the purpose of this paper is to present implications for the development of competitive advantage in the creative economy in the global context. According to Porter, there are five competitive forces that determine industry strength: (1) potential new entrants; (2) suppliers; (3) buyers; (4) substitute product; and (5) competitors in industry. That is, how the company’s leadership understands the five things will determine what strategy should be chosen. Survey evidence shows that the development of the creative economy is an evolution that directs economic growth.

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