BALANCE OF COMPETITIVE CONDITIONS IN UKRAINE: STATE OPTIONS

The article is considered the problem of achieving a balance of competitive forces between real and potential domestic and foreign producers of industrial products in the internal market of Ukraine. It was described the market reforms in Ukraine from the stand­point of balancing competitive conditions on the example of mechanical engineering goods. It was identified the factors that would facilitate ensuring the balance of competitive forces in Ukraine. It was proposed the measures for balancing the competitive conditions manu­facturing enterprises due to the intersectoral diversion of capital and involvement the state in investing in high-tech projects.

Downtown Music Publishing and Songtrust

As of 2018, technological innovation in the music industry at large had impacted firms in nearly every sector. Yet, music publishers have been traditionally unconcerned with technological advancement. Several competitive forces have made this position sustainable, but the broader industry’s pace of change was bound to reach the music publishing sector. The laissez-faire attitude of prominent market players in the publishing space has led to a market that was ripe for value innovation, and Downtown Music Publishing has already capitalized in this space, differentiating themselves from their competitors. This case highlights the choices the CEO and co-founder of Downtown Music Publishing and the rest of the senior management team must make about a new product. Should they keep it internal, or should it be spun off?

The Wine Market in Campania Region, Italy

This work aims to analyze how the Wine Market of Campania Region is working today. The analysis made use of the support of Prof. Napoli - professor of Strategy and Corporate Governance at the Ecampus Telematic University – and makes use the disciplinary contribution of Michael Porter and his model of Five Competitive Forces.

Moving Away from Consumer Welfare in the Antitrust of Digital Platforms

This article aims to characterize the new theoretical and methodological reversal observed today in the American antitrust regulation of digital platforms. To this end, the author retrospectively describes the history of the development of the theory and methodology of antitrust regulation in the United States. The article describes the ideas of economic structuralism of the “Harvard school”. Further, the author reveals the theoretical and methodological revolution associated with the theory of prices; describes the fundamental differences between the “Harvard” and “Chicago” schools in terms of assessing the relationship between market structure and the intensity of competition. The article reveals the formation of the doctrine of consumer welfare as the dominant one in antitrust regulation. The consequences of the application of the doctrine of consumer welfare in antitrust regulation are described: the narrowness of ideas about barriers to entry, public welfare; breadth of understanding of competitive forces; ignoring the structural and sectoral characteristics of competition; absolutization of indicators of consumer prices and output volumes. The author gives a negative assessment of the effectiveness of the application of the doctrine of consumer welfare in the antitrust regulation of digital platforms. The paper explains how the focus on consumer welfare has been used by digital platforms to generate gigantic market power. In this context, a criticism of the ideas of the Chicago School in relation to digital markets is presented. Reanimation of ideas and methods of economic structuralism in decision-making within the framework of antimonopoly regulation of monopolistic activities of digital platforms is argued.

Can an Index Approach Improve Social Marketing Competitor Analysis?

Background: Competitive forces influence social marketing efforts. Indeed, social marketers often find themselves “shadow boxing” various forms of competition throughout their interventions. Despite the seminal role of competition as a threat to social marketing intervention efficacy, few empirical studies have undertaken competitive analysis or compared the usefulness of competitive typologies. Thus, this paper proposes an index approach to categorize competitive typologies relevant to a specific social marketing intervention in terms of their ease of use, intuitiveness and generalisability to the broader social cause domain. The proposed index approach is illustrated with empirical data, undertaking a competitive analysis of forces obstructing efforts to address educational inequality in Australia, then comparing the ease of use, intuitiveness and generalisability of 15 competitive typologies noted in the social marketing literature to produce a competitor analysis index. Research Question: Which competitive typologies most effectively frame forces that inhibit educational equality social marketing efforts in Australia? Methods: Via interviews and focus groups, qualitative data were collected from 46 students from low socioeconomic status (LSES) backgrounds at six universities and sought to understand the influence of their home residence’s geographical remoteness on their university participation. The analysis revealed eight participant-identified differential competitors experienced by students from regional, rural and remote settings (LSES-R, n = 25, 54.4%) that were not experienced by those from metropolitan areas (LSES-M, n = 21, 45.6%). Fifteen competitive typologies were identified in the social marketing literature, and their capacity to frame these eight differential forces in terms of their ease of use, intuitiveness and generalisability was critiqued. Findings: Unlike their metropolitan counterparts, LSES-R participants experienced situational (n = 3), dispositional (n = 3) and goal pursuit (n = 2) competitive forces. The most effective competition typologies comprised two classification options that were distinctly different and could classify both the unfriendly and friendly competition that exists in social marketing. Five competitor typologies were identified as easy to use, intuitive and generalizable to the broader educational inequality domain. Together, these five competitor typologies form a competitor analysis index for educational inequality researchers and practitioners to enhance their intervention efficacy. Recommendations: Despite widespread agreement as to the importance of competitor analysis in social marketing, the efficacy of various typologies has received little attention. Social marketers are encouraged to critique competitor typologies before selecting those which enable effective decision-making. Furthermore, it is recommended that social marketers use a competitor analysis index comprised of multiple typologies to better capture the nebulous nature of the many different types of competitors that exist in a specific social marketing context. Limitations: The educational inequalities cause and qualitative method may constrain generalisability, but they exemplify the importance of competition typology choice and model how competitor analysis indexes can be developed.

Influence of Trends in the Information Technology Industry on the Development and Transformation of Industrial Enterprises

The article examines the complex impact of the information technology industry on the development of real industry in Russia and covers the main historical stages of the XXI century: from vertical integration and automation to the beginning of digital transformation and the crisis caused by the COVID factor. As a research method, a system analysis is proposed, which considers as systems: the IT industry and real industries — and determines the change in the interaction of systems by a set of structural links. The main idea is in qualitatively changing of the influence of the information technology industry on the development of industrial enterprises and significantly increasing the competitive opportunities of the domestic industry associated with digital transformation and the possibility of successfully entering the world market. The issues of changing the competitive forces according to M. Porter by industry and the possibility of benchmarking the best practices of IT companies in industry are considered separately.

Pure Versus Hybrid Competitive Strategy: Evidence from Tunisian Manufacturing Industries

This article proposes to decide on the impact of external and internal factors (competitive forces and strategic capabilities) on strategic competitive choices (pure or hybrid). Using a sample of Tunisian companies operating in the manufacturing industry, the results show that face to the competition’ intensity, companies opt for competitive hybrid strategies at the expense of pure ones only when they have strong combined strategic capabilities. However, when they have a stock of capabilities less rich and less diversified, they have interest to pursue a pure competitive strategy. Moreover, the study shows that the pure competitive strategy differs according to the nature of the strategic capabilities held.

Manajemen Strategik: Pemikiran Michael Porter dan Implikasinya bagi Pengembangan Ekonomi Kreatif

Beginning from the strategic thinking of Michael Porter, the purpose of this paper is to present implications for the development of competitive advantage in the creative economy in the global context. According to Porter, there are five competitive forces that determine industry strength: (1) potential new entrants; (2) suppliers; (3) buyers; (4) substitute product; and (5) competitors in industry. That is, how the company’s leadership understands the five things will determine what strategy should be chosen. Survey evidence shows that the development of the creative economy is an evolution that directs economic growth.

Strategi Pemasaran Produk Geotextile di Perusahaan X

Company X is a company engaged in the textile industry and produces a product called pp woven bag. Although it was only established in 2016. This research was conducted to provide input to Company X to be able to strengthen its market share and also look for opportunities regarding geotextile products and segments. The research method used in the writing of this thesis is SWOT analysis and five competitive forces to identify strengths, weaknesses, as well as opportunities, threats and competition in the industry. Then Develop strategies and tactics for company X using segmenting, targeting, positioning (STP) and marketing mix. The results of this study are the highest segments in the construction of highways and toll roads because they have the highest needs, and need to make Geotextile products of type 300 and 350 GSM to be able to strengthen its market share and create new products such as jumbo bags that require machines and similar raw materials for the production process so that they do not have dependency in infrastructure. Then need to create a marketing place in big cities to be able to strengthen relationships with consumers and provide information to potential customers about the product, product quality, and price. Another thing that can be done is to create a strategy in the form of a loyalty program to make it easier for consumers to make purchases because of the high cost and product needs that make some companies have difficulty buying Geotextile products. Perusahaan X merupakan perusahaan yang bergerak di bidang industri tekstil dan menghasilkan produk yang bernama pp woven bag. Meskipun baru berdiri pada Tahun 2016. Penelitian ini dilakukan untuk memberikan masukan kepada Perusahaan X untuk dapat memperkuat market sharenya dan juga mencari peluang mengenai produk geotextile dan segmen. Adapun metode penelitian yang dipergunakan dalam penulisan karya akhir ini adalah SWOT analisis dan five competitive forces untuk mengidentifikasi kekuatan, kelemahan, serta peluang, ancaman dan persaingan di industri tersebut. Kemudian Menyusun strategi dan taktik untuk perusahaan X menggunakan segmenting, targeting, positioning (STP) dan marketing mix. Hasil dari penelitian ini adalah segmen yang paling tinggi berada pada pembangunan jalan raya dan jalan tol dikarenakan memiliki kebutuhan yang paling tinggi, serta perlu membuat produk Geotextile jenis 300 dan 350 GSM untuk dapat memperkuat market sharenya dan menciptakan produk baru seperti jumbo bag yang memerlukan mesin dan bahan baku yang serupa untuk proses produksinya sehingga tidak memiliki ketergantungan dibidang infrastruktur. Kemudian perlu membuat tempat pemasaran di kota – kota besar untuk dapat memperkuat hubungan dengan konsumen dan memberikan informasi kepada calon konsumen tentang produk, kualitas produk, dan harga. Hal lain yang dapat dilakukan adalah menciptakan strategi berupa program loyalty untuk dapat mempermudah konsumen dalam melakukan pembelian dikarenakan biaya dan kebutuhan produk yang tinggi menjadikan beberapa Perusahaan kesulitan dalam membeli produk Geotextile.

Pengaruh Hukum terhadap Lima Kekuatan Persaingan Terkait dengan Perumusan Strategi Bersaing Menurut Michael E. Porter

There are five competitive forces that influence the Industry. Industry competition affects business performance, so companies must adapt to changing environments to maintain a competitive position. One of the ways to win the competition is to use a strategy. Strategy allows organizations to gain a competitive advantage from three different foundations namely: cost leadership, differentiation and focus. Strategic planning can help to develop an early warning system to avoid threats or develop strategies that can turn threats into profits for the company. Thus the strategy can maximize competitive advantage on the one hand, and can minimize the limitations of competing. The question is; How do laws and regulations affect Porter's five competitive forces and the three generic strategies? This research is a qualitative analytical descriptive study using secondary data, and the unit of analysis is the prevailing laws and regulations in Indonesia. The results of this study; consistently statutory regulations (laws) influence the five competitive forces and three generic strategies put forward by Porter.