Effects of impression management tactics on crowdfunding success

2018 ◽  
Vol 10 (5) ◽  
pp. 534 ◽  
Author(s):  
Elmar Lins ◽  
Kaja J. Fietkiewicz ◽  
Eva Lutz
Keyword(s):  
Impression Management ◽  
Impression Management Tactics ◽  
Management Tactics

Impression Management Tactics Use Measure

2002 ◽  
Author(s):  
Aleksander P. J. Ellis ◽  
Bradley J. West ◽  
Ann Marie Ryan ◽  
Richard P. DeShon
Keyword(s):  
Impression Management ◽  
Impression Management Tactics ◽  
Management Tactics

Impression management for corporate brands over mobile media

2018 ◽  
Vol 27 (4) ◽  
pp. 385-403 ◽  
Author(s):  
Dara G. Schniederjans ◽  
Stephen A. Atlas ◽  
Christopher M. Starkey
Keyword(s):  
Mobile Devices ◽  
Impression Management ◽  
Purchase Intentions ◽  
Consumer Perception ◽  
Mobile Media ◽  
Corporate Brand ◽  
Content Type ◽  
Impression Management Tactics ◽  
Corporate Brands ◽  
Management Tactics

Purpose As organizations increasingly engage with consumers over mobile devices, there is a growing need to understand how consumers react to impression management over platforms with limited textual content. The purpose of this paper is to empirically assess how different impression management tactics can be used in mobile media to enhance consumer perception-attitude-intentions toward a corporate brand. Design/methodology/approach We surveyed 670 consumers and estimate structural equation models and repeated-measures ANOVAs to determine how short passages employing alternate impression management tactics influence consumers’ perceptions, attitudes and purchase intentions. Findings Results reveal that each impressions management tactic (i.e. ingratiation, intimidation, organizational promotion, supplication and exemplification) influences consumer perceptions, attitudes and intentions. The authors compare differences in how the impressions management tactics influence each stage of the perception-attitude-intentions model and find evidence that initial differences in perceptions favoring ingratiation and exemplification appeals become magnified for purchase intentions. Research limitations/implications Recent calls for research focus on an understanding of how consumers process information on reduced-content platforms of small-screened mobile devices. These results provide empirical evidence of the use of impression management and the difference between five impression management tactics on enhancing consumer perception-attitude-intentions model. Practical implications The results of this study will provide marketers with insights to optimize communications and corporate brands with consumers over mobile media. Originality/value This paper adds to the nascent yet vital literature on mobile marketing by focusing on how impression management tactics influence perceptions, attitudes and intentions through the short message characteristic of mobile platforms. The authors develop a framework for how corporate brand management can strategically use impressions management tactics in this novel domain.

Impression Management Tactics Scale--Turkish Version

2016 ◽  
Author(s):  
Sait Gurbuz ◽  
O. Serhad Habiboglu ◽  
Dursun Bingol
Keyword(s):  
Impression Management ◽  
Turkish Version ◽  
Impression Management Tactics ◽  
Management Tactics

scholarly journals Interviewers’ Sensitivity to Impression Management Tactics in Structured Interviews

2008 ◽  
Vol 24 (3) ◽  
pp. 174-180 ◽  
Author(s):  
Filip Lievens ◽  
Helga Peeters
Keyword(s):  
Impression Management ◽  
Relative Weight ◽  
Psychology Students ◽  
Relative Importance ◽  
Structured Interviews ◽  
Two Samples ◽  
Interview Format ◽  
Behavior Description ◽  
Impression Management Tactics ◽  
Management Tactics

This study examines interviewers’ sensitivity to impression management in structured interviews by determining the relative importance that interviewers attach to (verbal and nonverbal) impression management as compared to the relative importance that they attach to predetermined competencies. Two samples of interviewers (55 Master I/O psychology students and 18 professional interviewers) watched and evaluated videotaped interviewees who were instructed to put their best foot forward. Results of relative weight analyses showed that the importance of verbal and nonverbal impression management tactics was relatively small as compared to the importance attached to job-related competencies. The type of interview format had some effect on interviewers’ sensitivity to impression management tactics. In particular, in behavior description interviews the interviewers in both samples attached most relative weight to self-focused verbal tactics. Interviewer experience was not related to interviewers’ sensitivity to impression management tactics.

Nonlinearity in the relationship between impression management tactics and interview performance

2020 ◽  
Vol 28 (4) ◽  
pp. 522-530
Author(s):  
Chet Robie ◽  
Neil D. Christiansen ◽  
Joshua S. Bourdage ◽  
Deborah M. Powell ◽  
Nicolas Roulin
Keyword(s):  
Impression Management ◽  
Interview Performance ◽  
Impression Management Tactics ◽  
The Relationship ◽  
Management Tactics

BASKING IN REFLECTED GLORY, CUTTING OFF REFLECTED FAILURE, AND CUTTING OFF FUTURE FAILURE: THE IMPORTANCE OF GROUP IDENTIFICATION

1995 ◽  
Vol 23 (4) ◽  
pp. 377-388 ◽  
Author(s):  
Daniel L. Wann ◽  
Michael A. Hamlet ◽  
Tony M. Wilson ◽  
Joan A. Hodges
Keyword(s):  
Impression Management ◽  
Group Identification ◽  
Potential Importance ◽  
Past Work ◽  
Successful Group ◽  
Cutting Off Reflected Failure ◽  
Impression Management Tactics ◽  
Management Tactics

Although a large amount of research has investigated the indirect impression management tactics of basking in reflected glory and cutting off reflected failure, none had investigated the potential importance of group identification. Study 1 of the current research tested the prediction that persons maintaining their association with an unsuccessful group would be higher in group identification than those not associating with the group. This prediction was supported. However, contrary to expectations, persons belonging to a successful group were less likely than those belonging to an unsuccessful group to publicly announce their association. It was believed that those identified with the successful group believed that the group may experience failure at a later date and thus, were more concerned about protecting their future ego than enhancing their current ego. This new impression management tactic, labeled cutting off future failure, was documented in Study 2. Discussion centers on the implications of the current research for past work on impression management.

NEW PACE OF IMPRESSION MANAGEMENT TACTICS IN DIGITAL AGE

2017 ◽  
Vol 1 (11) ◽  
pp. 27-34 ◽  
Author(s):  
Hale Cide Demir ◽  
Ugur Yozgat ◽  
Orkun Demirbag ◽  
Inci Erdem Artan
Keyword(s):  
Impression Management ◽  
Digital Age ◽  
Impression Management Tactics ◽  
Management Tactics
Sign in / Sign up

Export Citation Format

Share Document