Towards an Insight into Customer Behaviors in Virtual Brand Communities

This study aims at exploring the effects of customer’s personal factors and characteristics of brand community on customers’ behaviors in virtual brand community. The data were collected from customers of virtual brand communities in Vietnamese context via a survey. The data show that among the customer’s personal factors, customer ability has the largest impact on customer active behaviors in virtual brand community while customer motivation and opportunity have smaller significant influences on customer behaviors. Regarding the characteristics of virtual brand community, information quality posted in virtual community has the most dramatic effect on customer involvement in active behaviors. System quality is also relevant to customer behaviors, yet virtual interactivity and rewards are unrelated to customer activity involvement. With the findings, research shows useful suggestions for businesses in Vietnam in their efforts to understand the impact of customer behavior in the virtual community.

A Quantitative Study of Waterfall and Agile Methodologies With the Perspective of Project Management

Software engineering is used in order to develop larger and complex software products. As software product is needed in almost all the industries, software engineering becomes really important. Software development can be done through various software development life cycle (SDLC) models like waterfall model, agile model, spiral model, prototype model, etc. SDLC is a framework that defines the tasks that to be performed at each step in the development process. Authors are mainly focusing on two models (i.e., waterfall and agile model). Waterfall model is a serial model which follows a strict sequence. Agile methodology can be divided into scrum methodology and extreme programming. Scrum methodology mainly focuses on how to manage tasks in a team-based environment. Scrum consists of three main roles. They are scrum master, product owner, and scrum team. While comparing both the models, the main difference obtained is waterfall does not allow any customer involvement while agile does allow it.

How does group-buying website quality for social commerce affect repurchase intention? Evidence from Chinese online users

PurposeThe success of social commerce group-buying information system (IS) is not a simple accumulation of functions, but a complex process of system integration that makes it difficult to design a high-quality website to improve the conversion rate of users has become a top priority for online companies. The purpose of this study is to further improve the IS success model to adapt to the new research scenarios and explore the boundary conditions between different satisfaction and repurchase intention.Design/methodology/approachIn this study, the users who have used the group-buying website quality for social commerce in the last 6 months are the objects of this study. Finally, 436 valid data were collected by questionnaire survey and analyzed by Smart PLS.FindingsThe results indicate that the four dimensions of website quality enhance consumers' economic satisfaction and social satisfaction, except that the path of system quality and social satisfaction is not significant. Economic satisfaction and social satisfaction also have a significant positive effect on repurchase intentions. Besides, the interactive effect of customer involvement and economic satisfaction has no significant impact on repurchase intention, but customer involvement plays a moderate role in the path of social satisfaction on repurchase intention.Originality/valuen order to make the IS success model better evaluate the characteristics of social commerce sites comprehensively, this present research introduces the measurement construct of interaction quality. Moreover, this study examines the effect of mechanism of economic satisfaction and social satisfaction on repurchase intention from the perspective of practical benefit and psychology. Finally, the boundary conditions of the effect of satisfaction on repurchase intention are explored.

Dynamic Analysis over the Changes Impact in Production Process in Automotive Industry

The development of capacities for being flexible is based on top management, helps firms to manage the environmental uncertainty and tends to increase the companies performances. We propose the hypothesis as both environmental factors and internal resources affect directly the production system and also the company performances. In order to create the present paper we have been done statistical analysis based on impact factors over the internal product and processes. The results show in optimization development phases, the customer involvement brings a major impact in change process and means it can have an impact over the final process and product.