Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications
2015 ◽
Vol 52
(4)
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pp. 530-545
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2004 ◽
Vol 51
(4)
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pp. 647-656
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2009 ◽
Vol 109
(2)
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pp. 644-655
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2009 ◽
Vol 455
(1)
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pp. 65-69
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Keyword(s):
2003 ◽
Vol 89
(3)
◽
pp. 1503-1518
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2009 ◽
Vol 101
(4)
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pp. 2186-2193
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1987 ◽
Vol 39
(5)
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pp. 649-652
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