William Faulkner and the Cold War: The Politics of Cultural Marketing

Look Away! ◽  
2020 ◽  
pp. 405-418
Look Away! ◽  
2004 ◽  
pp. 405-418
Author(s):  
Helen Oakley

2020 ◽  
Vol 15 (3) ◽  
pp. 441-463
Author(s):  
Esmaeil Haddadian-Moghaddam

Abstract William Faulkner is an interesting case for the history of American cultural diplomacy. Although the State Department hailed him as a Cold War warrior, it had difficulty sponsoring his “modernist” novels in a book program that promoted American ideals during the Cold War. In this article I examine how the Franklin Book Programs arranged for some of Faulkner’s novels to be translated into Arabic and Persian by using sources from the Program’s archive and an interview with a former Franklin editor. The analysis is framed by Faulkner’s rise in status from a marginal to a major world writer. I also assess the cultural forces that led to his inclusion in Franklin’s list of publications. The analysis reveals a tension between American idealism and Cold War imperatives, further challenging the propagandist reading of the program and calling for a more nuanced understanding of the dynamics of the cultural Cold War in the region.


Look Away! ◽  
2004 ◽  
pp. 405-418
Author(s):  
HELEN OAKLEY

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