Free Markets, Marketing and Society

Marketing ZFP ◽  
2009 ◽  
Vol 31 (JRM 1) ◽  
pp. 7-16
Author(s):  
Kalyan Raman
Author(s):  
Richard F. Kuisel

There are over 1,000 McDonald's on French soil. Two Disney theme parks have opened near Paris in the last two decades. And American-inspired vocabulary such as “le weekend” has been absorbed into the French language. But as former French president Jacques Chirac put it: “The U.S. finds France unbearably pretentious. And we find the U.S. unbearably hegemonic.” Are the French fascinated or threatened by America? They Americanize yet are notorious for expressions of anti-Americanism. From McDonald's and Coca-Cola to free markets and foreign policy, this book looks closely at the conflicts and contradictions of France's relationship to American politics and culture. The book shows how the French have used America as both yardstick and foil to measure their own distinct national identity. France has charted its own path: it has welcomed America's products but rejected American policies; assailed Americ's “jungle capitalism” while liberalizing its own economy; attacked “Reaganomics” while defending French social security; and protected French cinema, television, food, and language even while ingesting American pop culture. The book examines France's role as an independent ally of the United States, but he also considers the country's failures in influencing the Reagan, Bush, and Clinton administrations. Whether investigating France's successful information technology sector or its spurning of American expertise during the AIDS epidemic, the book asks if this insistence on a French way represents a growing distance between Europe and the United States or a reaction to American globalization. Exploring cultural trends, values, public opinion, and political reality, this book delves into the complex relationship between two modern nations.


Author(s):  
Tony Smith

This chapter examines Ronald Reagan's commitment to the tenets of liberal democratic internationalism, and in particular his promotion of a global “democratic revolution” characterized by an apparent contradiction between activism and moderation in American foreign policy. It begins with a discussion of the Reagan administration's strategy that called for a a minimal effort on its part to realize its vision of a world order dominated by democratic governments, with emphasis on three key operational programs: “constructive engagement”; the push for antistatist, free markets abroad; and the Reagan Doctrine. The chapter then considers the role played by the Reagan administration's policies to the collapse of communism in the Soviet Union and the succeeding prestige of democratic governance worldwide. It argues that the American role in the spread of democracy worldwide in the twentieth century was a necessary, but not sufficient, cause for the current strength of democratic government.


CFA Magazine ◽  
2008 ◽  
Vol 19 (6) ◽  
pp. 8-8
Author(s):  
Robert T. Miller
Keyword(s):  

Author(s):  
GERARDO REYES GUZMÁN

Rudiger Dornbusch, destacado economista del Massachusetts Institute of Technology (MIT), analiza en esta trascendental obra tópicos como inflación, deuda, tipos de cambio, política externa y mercados emergentes. El marco conceptual descansa en la corriente de la escuela de Chicago, la cual parte del principio de que el mercado es el mecanismo que garantiza la creación del progreso en contraste con el Estado, que en su afán por encontrar soluciones perfectas, fracasa regularmente en sus cometidos.


2011 ◽  
Vol 8 (3) ◽  
pp. 673-685
Author(s):  
CARL J. GUARNERI

“It has been our fate as a nation not to have ideologies,” Richard Hofstadter famously wrote, “but to be one.” Defining that “American ideology” or “American creed” obsessed scholars of the consensus era, who celebrated (and occasionally lamented) Americans’ allegiance to a limited liberal vocabulary of rights, freedoms, and markets. The cultural transformations begun in the 1960s seemed to question the very idea of a unitary culture or creed, but some historians responded by exploring alternative ideological founding myths to the liberal consensus. Over the ensuing decades scholars mounted formidable efforts to support republicanism or millennial Christianity as challengers, but liberalism proved a resilient foe. And it seemed to have contemporary history on its side: during the Reagan revolution of the century's final decades the classic liberal combination of scaled-down government and free markets carried the day as Americans’ ideal if not their reality. The Lockean liberal tradition that Louis Hartz described a half-century earlier still appeared the only game in town, although scholars continued to argue over its terms, history, and boundaries.


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