FACTORS INFLUENCING USAGE INTENTION OF CONTACTLESS SERVICE IN FASHION RETAIL STORE BASED ON UTAUT MODEL

Discount sales have been increasing in Indian retailing due to the growing competition in the sector. In this research the authors analyze the data of a fashion retail store to study the effect of mark-down pricing on the sales. Their store level analysis shows that mark-downs have a positive impact on sales in an aggregate level. At a style level, however, some items showed a negative and significant effect on sales. This negative influence is explained by the predominant focus of the Store to attract high end customers characterized by conspicuous consumption.

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A Proposed Conceptual Framework of Factors Influencing Consumer E- Wallet Adoption in Malaysia and Thailand

Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN - Advances in Electronic Commerce ◽

10.4018/978-1-7998-4984-1.ch014 ◽

2021 ◽

pp. 247-269

Author(s):

Seng Chee Lim ◽

Seng Poh Lim ◽

Numtip Trakulmaykee ◽

Joi San Tan ◽

Chidchanok Choksuchat ◽

...

Keyword(s):

Conceptual Framework ◽

Consumer Behaviour ◽

Unified Theory ◽

Utaut Model ◽

Factors Influencing ◽

Research Outcome

The proposed conceptual framework in this research was developed by Venkatesh. The framework will extend the Unified Theory of Acceptance and Useful Technology (UTAUT) model by incorporating with other variables in order to determine the factors that influence the intention of e-wallet adoption among the consumers from the respective countries: Malaysia and Thailand. By integrating with other variables which are based on the usage of e-wallet, the research outcome will be able to provide more comprehensive and better explanations on the consumer behaviour instead of just focusing on the technology characteristics. Furthermore, this research will also compare the results between Malaysian consumers and Thai consumers in order to explain the factors of e-wallet adoption and consumer behaviour between the two countries.

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Factors influencing consumers' adoptions of biometric recognition payment devices: combination of initial trust and UTAUT model

International Journal of Mobile Communications ◽

10.1504/ijmc.2021.114324 ◽

2021 ◽

Vol 19 (3) ◽

pp. 345

Author(s):

Dawei Liu ◽

Wanying Tu

Keyword(s):

Biometric Recognition ◽

Initial Trust ◽

Utaut Model ◽

Factors Influencing

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