Anticipating Blockchain as Disruptive Technology

Today, people are going to senior managers in almost all industries pitching about their “I have a new product” thing. Disruptive technology transforms a differentiated product that was so expensive and sometimes complicated or sophisticated into a simplified implementation with the applicability of APIs. APIs provide a platform where startup companies can be nitrated to a giant and established companies. Secondly, it changes the business ecosystem to suit all kinds of players small or big. In previous years, only major companies with a lot of resources had access to such technologies. This selfish access to new technologies would make such giants flourish like Amazon, eBay, Google. Blockchain is a form of distributed ledger technology gaining significant research devotion in numerous areas cutting across e-commerce, cryptocurrency, cryptography, logistics, security, finance, and now it is gaining grounds in e-commerce, big data, and internet of things. This chapter introduces the concept of blockchain, applications, and benefits it possesses in various fields related to e-commerce.

The Actual Use of Social Media in Indonesia

In Indonesia, the use of social media has been increased. Many factors are related to support the use of social media. This research aims to prove the affects between quality of life, social exchange, and technology acceptance model, which is based on previous research by adding privacy concern as moderating variable. This research conducted by distributing online questionnaires to the citizen that using social media in Indonesia. This research used Structural Equation Modeling as analysis method with software WarpPLS 5.0 as statistic tools. Data were collected from online questionnaires and the total of sample are 440 respondents. The result for this research shows that quality of life affects social exchange, which also affects to technology acceptance model and results to actual use of social media while the variable of privacy concern doesn't prove as moderating variable. As the result of the study, researchers suggest to the organizations that provide social media to pay attention to quality of life that will motivate someone to using social media.

Entrepreneurship and Technopreneurship in Era 4.0

This chapter discussed that the combination of entrepreneurship and technopreneurship is a crucial factor in the long-term sustainability of e-commerce and e-businesses. The Industrial Revolution 4.0 produced very rapidly, disruption, and exponential changes. The development of digital technology will change and displace traditional industries. Not only traditional industries but also various repetitive jobs such as cashiers, admins, or small and micro-manufacturing industry workers sooner or later will be replaced by machines or automation robots. Even professions and analytical work such as tax consultant, accountant, or translator will be carried out by digital systems that will process input data more quickly, accurately without human error, and precision according to principles. One of the professions that is believed to continue to develop and will continue to exist is technopreneurship that is primarily supported by the increasing number of forms of technology-based entrepreneurship, such GO-JEK.

Effect of Information Technology on Warehousing and Inventory Management for Competitive Advantage

This chapter examined how the use of technology in inventory control impacts organizational performance since inventory is the most valued asset of an organization. From the summary of this study, it can be concluded that the adoption of technology as RFID in inventory management leads to improve the organizational performance in both financial and customer responsiveness. In the business performance, RFID could improve the organizational performance in terms of reducing inventory carrying costs on the warehouse, such as lowering the expiring cost of the product stocked, increasing space in a warehouse, avoiding exceed inventory, and decreasing labor costs. Moreover, from the perspective of customer service, the adoption of RFID could increase customer responsiveness in terms of reducing stock out risk, increasing the accuracy of product delivery, and increasing the interaction between customers with the organization.

Expanding Peer-to-Peer Digital Intermediation Through a Mobile-Based Platform

The fusion of several technologies has created disruptive innovation that changes the way in which people interact and transact. The rise of new and innovative business models such as mobile-based platforms in the transport industry has posed a big challenge to the incumbent in a very short time. The fusion allows start-up companies that employ the right strategies expanding their business rapidly by taking over the existing markets as well as creating new markets for them to expand in various directions. In this chapter, the authors discuss three theories to examine business expansion strategies in digital intermediation platforms: transaction cost economy, two-sided market, and value network and. Using these theories, they analyze how Gojek, an Indonesian mobile-based platform, rises and expands rapidly in a very short time. They argue that due to high intense competition, businesses that adopt disruptive technologies through mobile-based platforms by introducing products or services within the same platform are likely to be more sustainable in preserving the market.

A Study of Consumer Continuance Intention to Adopt Mobile Payment Application in Indonesia

This study investigates the factors that determine user intention to continue using mobile payment application, taking as its case an Indonesian application called OVO. It applies the technology acceptance model by examining continuance intention to use (CITU) of OVO, economic value, satisfaction, gender difference, and perceived risk as the constructs. This study finds that economic value is significant predictor of CITU, but of a lower magnitude when the application was perceived as having a high level of risk. Satisfaction was significantly associated with CITU, particularly amongst users who perceived OVO as having a high level of risk. Although economic value and satisfaction influenced CITU amongst both male and female respondents, their influence was greatest amongst the former.

Development of the Digital Marketplace in the Fashion Industry

The rapid development of business gives access to many business organizations to develop a digital marketplace as a platform to become a global market leader. Digital marketplace is a digital platform that facilitates communications and transactions between many sellers and buyers. Developing the digital marketplace is widely used by many business companies to grow their business to attract many local and international customers in order to generate more revenue and maximize values. This chapter presents some development of digital marketplace focusing on the fashion industry. It assessed advantages, disadvantages, and some challenges in the digital marketplace such as managing the growth of the business and customer trust. Among all the products that are purchased online, fashion items are the most famous as many people purchase their clothes through online shopping. The chapter highlights Zalora and FashionValet, the largest and fastest-growing fashion in Southeast Asia.

Middle Class Millennial Experiences in the Digital Market

Technological advances have produced creative economies and enabled a more personal experience. Economic growth, demographic bonuses, mobile penetration, and the rising middle class make Indonesia a potential digital market. Now, Indonesia's position has a strong potential for the integer economy. Regrettably, many digital markets generously offer similar products and it's difficult to distinguish between attributes and benefits; consequently, consumers will tend to look for the cheapest. In this situation, the company can no longer expect loyalty based on satisfied customers because of the benefits of the function of the product. Companies must provide memorable experiences. Impressive experience will be a differentiation factor with competitors and another value for the company. Recognizing behaviour of the millennial middle class in the digital marketplace is a must for practitioners and academics interested in the digital market studies.

The Challenges and Opportunities of E-Commerce Data Collection in Indonesia Compared to BRICS Countries

The development of e-commerce business in Indonesia is very rapid. The rapid development of e-commerce in Indonesia will make Indonesia the largest digital economy in Southeast Asia in 2020. However, there are several obstacles, one of which is the provision of a trusted e-commerce database. Data has an important element in development in developing an e-commerce business in Indonesia. As the National Statistics Organizations, BPS Statistics Indonesia was pushed to collect the e-commerce data. BPS has developed several methods of collection e-commerce data using e-commerce survey and crawling technique in 2018 but still has a weakness. As a comparative study, there are several countries of G-20 that have high development in e-commerce and associate themselves as BRICS countries. With SWOT Analysis and Maturity Assessment, this study wants to analyze strength, weakness, opportunity, and thread, also measure the maturity from each method of collection used. Based on the result, Indonesia has better maturity in technology implemented, but worse regulation and people cooperation.

The Use of Big Data in Marketing Analytics

Big data has broken through the public imagination, has revolutionised the process through which business find innovative ways, and has transformed the data into valuable information that will shape business intelligence and gain business insights to make better decisions. The purpose of this study is to review the development of big data, architecture, and the use of big data in marketing analytics. From the analysis of literature reviews, a big data in marketing analytics model has been proposed. In using big data in marketing, marketers need balanced analytics and then identify opportunities for improvement based on reporting or analysing past and present big data to predict and influence the future.