BRAND IMAGE CONGRUENCE THROUGH SPONSORSHIP OF SOCCER TEAMS: THE INFLUENCE OF PERCEIVED BRAND LOCALNESS

2018 ◽  
Vol 2018 ◽  
pp. 1548-1553
Author(s):  
Adam Langer ◽  
Keyword(s):  
Brand Image ◽  
Soccer Teams ◽  
Image Congruence

Brand Image Congruence Through Sponsorship of Sporting Events: A Reinquiry of Gwinner and Eaton (1999)

2015 ◽  
Vol 45 (1) ◽  
pp. 130-138 ◽  
Author(s):  
Eunseon (Penny) Kwon ◽  
S. Ratneshwar ◽  
Eunjin (Anna) Kim
Keyword(s):  
Brand Image ◽  
Sporting Events ◽  
Image Congruence

scholarly journals PENGARUH BRAND EXPERIENCE, BRAND IMAGE-CONGRUENCE, BRAND AFFECT DAN BRANDTRUST TERHADAP REPURCHASE INTENTION PADA PRODUK FASHION BERRYBENKA SECARA ONLINE DI JAKARTA

Media Bisnis ◽  
2020 ◽  
Vol 12 (1) ◽  
pp. 57-66
Author(s):  
WIBISONO SOEDIONON ◽  
KLEMENS WEDANAJI PRASASTYO ◽  
MARIA ADELINE
Keyword(s):  
Structural Equation ◽  
Brand Image ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Brand Experience ◽  
Brand Trust ◽  
Repurchase Intention ◽  
Image Congruence ◽  
Brand Affect

The purpose of this study is to know how the influence of Brand Experience, Brand Image-Congruence, Brand Affect and Brand Trust to Repurchase Intention product online apparel Berrybenka at Jakarta.The research design used in descriptive research and causality research. The sampling used in this research is nonprobability sampling by purposive sampling methods and will require 107 respondents. The respondents must be using product online apparel Berrybenka. The method for analyzing data uses structural equation modeling (SEM), which uses the partial least square analysis program SmartPLS 3.0.The result showed that brand experience have an impact to brand affect. Brand image-congruence have an impact to brand affect. Brand experience have an impact to brand trust. Brand image-congruence have an impact to brand trust. Brand affect have an impact to brand trust. Brand experience have an impact to repurchase intention. Brand image-congruence have an impact to repurchase intention. Brand trust have an impact to repurchase intention.

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