CONSUMER PERCEPTIONS TOWARDS AN ART-LUXURY BRAND IMAGE - A CASE STUDY OF LOUIS VUITTON

2019 ◽  
Vol 2019 ◽  
pp. 213-214
Author(s):  
Eirini Bazak ◽  
◽  
Jia Ren
Keyword(s):  
Brand Image ◽  
Consumer Perceptions ◽  
Luxury Brand

scholarly journals Analisis Video Comments to Video Views Ratio Youtube Pada 8 Rekomendasi iPhone Terbaik 2021

2021 ◽  
Author(s):  
Rio Syukur
Keyword(s):  
Research Method ◽  
Brand Image ◽  
Consumer Perceptions ◽  
Apple Computer ◽  
Consumer Interest ◽  
Descriptive Research ◽  
Apple Products ◽  
Perception Process ◽  
Research Type

ABSTRACTThis study focuses on consumer interest in the 8 best iPhone recommendations in 2021. Smartphone products issued by Apple Inc., which include the dimensions of the best iPhone. In this study, the smartphone product is not only seen as a product but also a brand, so that consumer interest becomes important in shaping the smartphone brand image. iPhone is a smartphone product that was first developed by the leader of the Apple Computer company, Steven Paul Jobs. a leader with a name identical to himself. This research uses qualitative research with descriptive research type. This research method is a case study of the best recommended iPhone 8 product in 2021. In collecting data, the researchers conducted an analysis of video comments to video views on youtube. Some of the theories used in this study include the dimensions of the smartphone brand, consumer interest, and several other relevant theories. Based on the results of the analysis, the researchers found that each informant had various perceptions of the dimensions of the smartphone brand as seen from the attributes of Apple products. Differences in perception occur because of differences in experience and background interests, habits, and other things from the informants who play a role in this perception process. Even so, the perception of informants who are iPhone consumers does not necessarily show the image of the iPhone product as a whole, because this study does not aim to generalize consumer perceptions.

scholarly journals Perception and Consumer Behavior of Halal Product Toward Purchase Decision in Indonesia

2021 ◽  
Vol 22 (2) ◽  
pp. 171-184
Author(s):  
Much Djunaidi ◽  
Cut Baby Ayu Oktavia ◽  
Ratnanto Fitriadi ◽  
Eko Setiawan
Keyword(s):  
Brand Image ◽  
Consumer Perceptions ◽  
Purchase Decision ◽  
Significant Positive Effect ◽  
Purchasing Decisions ◽  
Muslim Population ◽  
Central Java ◽  
Positive Effect ◽  
Central Java Province

Indonesia is a country with a majority Muslim population. Therefore, Indonesian consumers have to be more thorough in assuring halal guarantees. One of some identities as a Muslim is consuming halal products. Various factors can affect consumers in purchasing halal products. However, the consumption of halal-certified products is still relatively low.  This study was intended to analyze the factors that influenced consumer perceptions in purchasing halal products. A case study was carried out on the coffee product, one of Indonesia's most popular culinary products.  The data were collected based on a survey of 170 respondents who live in Surakarta, Central Java Province, and are Muslim. This study suggested that the factors that significantly influenced the purchase were the variables of religiosity, halal label certification, and product prices. In contrast, the variables of halal awareness and brand image had no significant effect. Thus, the five variables simultaneously had a significant positive effect on purchasing decisions for halal products.

scholarly journals Pengaruh Persepsi Konsumen, Labelisasi Halal dan Citra Merek Terhadap Keputusan Pembelian Produk Herbal Skincare SR12

2021 ◽  
Vol 5 (2) ◽  
pp. 263-273
Author(s):  
Ade Lia ◽  
Ibdalsyah Ibdalsyah ◽  
Hilman Hakiem
Keyword(s):  
Data Analysis ◽  
Research Method ◽  
Brand Image ◽  
Consumer Perceptions ◽  
Consumer Perception ◽  
Purchase Decision ◽  
Analysis Tool ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Data Analysis Tool

This study aims to determine the effect of consumer perceptions, halal labeling and brand image on purchasing decisions, while the independent variables are consumer perceptions, halal labeling and brand image. The data in this study were collected through questionnaires distributed to consumers who had purchased and used SR12 herbal skincare products in Bogor. The research method used is quantitative. The population in this study were consumers of SR12 herbal skincare products. With the data collected amounted to 100 respondents. The data analysis tool used in this study used multiple linear regression. The results of this study indicate that the variables of consumer perception, halal labeling and brand image have a positive and significant effect on purchasing decisions for sr12 herbal skincare products. Keywords: Consumer Perception, Halal Labeling, Brand Image and Purchase Decision

scholarly journals The Effect of Electronic Word-of-Mouth in Social Media toward Consumer Purchase Decision with Brand Image as Moderating Variable

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
ANINDYA PRAMESTIARA ◽  
RAHAB RAHAB
Keyword(s):  
Social Media ◽  
Research Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Purchase Decision ◽  
Sampling Techniques ◽  
Purchase Decisions ◽  
Electronic Word Of Mouth ◽  
Exchange Information

Social media has made it possible for users to exchange information and discuss theiropinions and experiences about products or services through online on their social mediaplatform with their peers. This kind of communication is called as electronic word-of-mouth(e-WOM) where the information can be spread faster and has the potential for greaterimpact on consumers purchase decision. Therefore, the aim of this research is to know theeffect of e-WOM (including quality and quantity of e-WOM as well as sender’s expertise) insocial media on consumers’ purchase decisions moderated by brand image. The researchmethodology used for this study is a case study with survey research method. Conveniencesampling technique derived from non-probability sampling techniques are used for sampleselection. The sample of this research is 175, from people who have purchased and usedEtude House product. Statistical software SPSS and AMOS is used to analyze the data. Thefindings in this area will help Etude House and other marketers to reach out its potentialcustomers and align their marketing effort in efficient way by pay attention on the marketingpolicies about eWOM. The limitations of the research is some respondents not read andanswer the question clearly and made it not represent their exact perception.

Sign in / Sign up

Export Citation Format

Share Document