scholarly journals Sustainable Business Innovation model for Manipulating Tactics and Changing Consumer Behavior: Based on Mobile Phone Operators in Bangladesh

2019 ◽  
Vol 7 (2) ◽  
Author(s):  
Md. Arif Hossain
Keyword(s):  
Consumer Behavior ◽  
Mobile Phone ◽  
Sustainable Business ◽  
Business Innovation ◽  
Innovation Model ◽  
Behavior Based

scholarly journals Green Buying Behavior Using Theory of TPB in Online Shop in Medan City

2021 ◽  
Vol 2 (3) ◽  
pp. 604-607
Author(s):  
Eka Dewi Setia Tarigan ◽  
Yuni Syah Putri ◽  
Hesti Sabrina
Keyword(s):  
Consumer Behavior ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Subjective Norm ◽  
Behavior Control ◽  
Sustainable Business ◽  
New Normal ◽  
Planned Behavior Theory ◽  
Perceived Behavior Control ◽  
Perceived Behavior

Awareness of environmental responsibility in order to build a sustainable business makes marketers realize the importance of nurturing green consumers. The community now realizes the importance of green purchasing behavior in order to realize responsible behavior to preserve the environment. In this new normal era, people also purchase green products online. The research uses the TPB (Theory of Planned Behavior) theory proposed by Ajzen. This study discusses how the behavior of green online shop consumers in Medan city. The variables in this study are green consumer behavior. variable attitude, subjective norm and perceived behavior control. In the new normal era, the questionnaire was distributed and answered via google form to 100 respondents. From the processing of multiple linear regression analysis, it was found that the variable attitude and subjective norm had a positive and significant effect on green consumer behavior, and the variable perceived behavior control had no effect on green consumer behavior on online shops in Medan.

The Family Company in Spain

2018 ◽  
pp. 237-257
Author(s):  
Ma Asunción López-Arranz
Keyword(s):  
Business Environment ◽  
Family Values ◽  
Family Businesses ◽  
Business Activity ◽  
Sustainable Business ◽  
Quality Requirements ◽  
Business Innovation ◽  
Technological Advances ◽  
The Family

The objective and justification of the chapter focuses on the importance that family businesses in Spain have in the current business environment, which is characterized by great instability. Also in the center of focus is how these family businesses integrate family values with a sustainable business. Innovation, technological advances, market internationalization, quality requirements, and the differentiation of products and/or services, among others, have led to important reflections on how to organize companies, especially family businesses. Nowadays and as a result of the economic crisis, it has been possible to observe a growing creation of family businesses in Spain, which reflects a driving role of business activity in its capacity to undertake and contribute to innovation. Thus, the figures provided by the Institute of Family Business in 2016 show that 90% of Spanish companies are family businesses and contribute about 60% of Spanish GDP and represent 70% of jobs in the private sector as a whole.

Consumer Self-Concept, Symbolism and Market Behavior: A Theoretical Approach

1967 ◽  
Vol 31 (4) ◽  
pp. 22-27 ◽  
Author(s):  
Edward L. Grubb ◽  
Harrison L. Grathwohl
Keyword(s):  
Consumer Behavior ◽  
Theoretical Approach ◽  
Psychological Characteristics ◽  
Self Concept ◽  
Purchase Behavior ◽  
Market Behavior ◽  
Symbolic Value ◽  
Behavior Based ◽  
The Relationship ◽  
Theoretical Foundations

What is the relationship between the psychological characteristics of a consumer and his purchase behavior? In this paper the authors briefly review pertinent research and lay theoretical foundations for a model of consumer behavior based upon an individual's self-concept and the symbolic value of the goods he buys.

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