subjective norm
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2022 ◽  
Vol 65 ◽  
pp. 102885
Author(s):  
Alicia Izquierdo-Yusta ◽  
María Pilar Martínez–Ruiz ◽  
Héctor Hugo Pérez–Villarreal

Economies ◽  
2022 ◽  
Vol 10 (1) ◽  
pp. 19
Author(s):  
Muhartini Salim ◽  
Ronal Aprianto ◽  
Syaiful Anwar Abu Bakar ◽  
Muhammad Rusdi

Today, online Muslim clothing providers in Indonesia are faced with increasing competition in business openness. This condition requires online Muslim clothing providers to be more creative, innovative, effective and efficient by offering Muslim clothing products that are more valuable than competitors’. Therefore, a sophisticated and smart technology planning concept is needed for Muslim fashion consumers and to continue to achieve the benefits obtained by online Muslim clothing providers. This study aims to determine: (1) the influence of attitudes on the online buying intention of Muslim clothing in Indonesia during the COVID-19 crisis (2) the influence of subjective norm on the online buying intention of Muslim clothing in Indonesia during the COVID-19 crisis (3) the influence of perceived behavioral control on the online buying intention of Muslim clothing in Indonesia during the COVID-19 crisis (4) the effect of attitudes on the online buying intention of Muslim clothing in Indonesia during the COVID-19 crisis moderated by religious belief, (5) the effect of subjective norm on the online buying intention of Muslim clothing in Indonesia during the COVID-19 crisis moderated by religious belief, and (6) the effect of perceived behavioral control on the online buying intention of Muslim clothing in Indonesia during the COVID-19 crisis moderated by religious belief. This study uses 1. independent variables, namely: attitudes, subjective norms, and perceived behavioral control. 2. The dependent variable is: Purchase intention. 3. The moderating variable is: religion. The data in this study are obtained from questionnaires distributed to 762 respondents. The method used is purposive sampling to all respondents who shopped online. The method is through the LISREL 8.7 program and t-test. These results indicate that the variables of attitude, subjective norm and perceived behavioral control influence the online buying intention of Muslim clothing in Indonesia during the COVID-19 crisis. They also find that the religious belief variable can moderate the variable of attitude towards the online buying intention of Muslim clothing in Indonesia during the COVID-19 crisis but not the subjective norm and perceived behavioral control variables.


2022 ◽  
Vol 12 ◽  
Author(s):  
Chi Zhang ◽  
Ningning Lu ◽  
Shimeng Qin ◽  
Wei Wu ◽  
Fang Cheng ◽  
...  

Background: Upper limb functional exercise (ULFE) has a positive effect on promoting the rehabilitation of upper limb function. However, little is known, about what drives postoperative patients to engage in and even maintain the advised exercises. This study integrated the health action process approach (HAPA) and the theory of planned behavior theory (TPB) to investigate the psychosocial determinants on the initiation and maintenance of ULFE in breast cancer patients. In addition, this study also tests key hypotheses relating to reasoned and implicit pathways to ULFE and its maintenance among postoperative patients with breast cancer.Methods: Purposive sampling was used to recruit patients from two breast cancer wards in a provincial hospital in Jiangsu, China. Patients (N = 430) completed self-reported questionnaire about constructs from integrated theories concerning ULFE at an initial time point (T1): task self-efficacy, positive outcome expectations, negative outcome expectations, risk perception, attitude behavior, subjective norm, perceived behavioral control, behavioral intention, and ULFE-in hospital (ULFE-IH). Three months later (T2), patients self-reported: maintenance self-efficacy, action planning, coping planning, recovery self-efficacy, and ULFE-maintenance (ULFE-M).Results: The model has a good fit (GoF = 0.48). For behavioral intention of ULFE, subjective norm (β = 0.35) and perceived behavioral control (β = 0.61) were positively directly related to behavioral intention. Regarding the initiation of ULFE, perceived behavioral control (β = 0.47) and behavioral intention (β = 0.42) had a direct positive relation to ULFE-IH. In the maintenance of ULFE, action planning (β = 0.30), coping planning (β = 0.21), maintenance self-efficacy (β = 0.32), and recovery self-efficacy (β = 0.09) all had significant positive relation on ULFE-M. In addition, maintenance self-efficacy had a significant positive association on action planning (β = 0.80), coping planning (β = 0.74), and recovery self-efficacy (β = 0.67). Coping planning was significantly predicted by behavioral intention (β = 0.07). Additionally, behavioral intention is a mediator of subjective norm (β = 0.14) and perceived behavioral control (β = 0.25) to ULFE-IH. Action planning, coping planning, and recovery self-efficacy are mediators of maintaining self-efficacy to ULFE-M (β = 0.46).Conclusions: This study presents the first attempt to integrate the health behavior model in ULFE in postoperative patients with breast cancer. The study has shown that the HAPA-TPB integrated model has good applicability and effectiveness to explain and predict ULFE initiation and maintenance. Future work can be considered to develop appropriate intervention strategies based on this integrated behavioral theory.


2022 ◽  
Vol 8 (12) ◽  
pp. 346-365
Author(s):  
LI-AN WU

This research aims at the relationships between the subjective norm, attitude, personal norm, perceived behavioral control, and behavioral intention. The interviewees consist of the body painting learners, who have undergone the survey of the print questionnaire. After deleting 20 ineffective questionnaires, the remaining 300 questionnaires yield the effective response rate of 93.7%. The conclusions based on this research are listed as follow: (1) The subjective norm places positive impact on the attitude. (2) The intention is positively influenced by the attitude. (3) The subjective norm positively impacts on the personal norm of the intention. (4) The intention is positively influenced by the personal norm. (5) The perceived behavioral control is positively influenced by the subjective norm. (6) The perceived control positively effects on the intention. (7) The subjective norm positively influences the intention. (8) The attitude fully places the mediation effects between the subjective norm and the behavioral intention. (9) The personal norms partially place the mediation effect between the subjective norm and the behavioral intention. (10) The perceived behavioral control partially places the mediation effect between the subjective norm and the behavioral intention.  


2022 ◽  
Vol 6 (1) ◽  
pp. 17-26 ◽  
Author(s):  
Putu Laksmita Dewi Rahmayanti ◽  
Ida Bagus Agung Dharmanegara ◽  
Ni Nyoman Kerti Yasa ◽  
I Putu Gde Sukaatmadja ◽  
Komang Agus Satria Pramudana ◽  
...  

This study proposes to explore the relationship between perceived risk, subjective norm, perceived value, and continuous usage intention via trust as a mediating variable. This research applied a survey which involved 320 IM users (160 from millennials and 160 from Zillennial) in Indonesia. The literature’s existing scales were used to operationalize the constructs proposed in this study. The analyses were conducted using partial least squares structural equation modeling (PLS-SEM) to test hypotheses. The results of the study show that there are differences in the results of the influence of perceived risk on continuous usage intention in the Millennial and Zillennial generations. The results of the study found that continuous usage intention received negative direct impact from perceived risk, positive direct effect from subjective norm, perceived value, and trust on Millennial. In addition, continuous usage intention received negative and not significant direct impact from perceived risk, positive direct effect from subjective norm, perceived value, and trust on Zillennial. The results are useful for instant messaging management into formulating strategies to retain their users in Indonesia. These findings provided theoretical and managerial contributions as well as future research directions.


2021 ◽  
Vol 6 (6) ◽  
pp. 266-270
Author(s):  
Dery Muhammad Yusuf ◽  
. Zulfitri

This study aims to analyze the role of the Attitude variable in mediating Subjective Norm, Perceived Behavior Control, and Perceived Ease of Use on Online Purchase Intention for the fashion product category. The population of this study is people located in the Greater Jakarta area who have never shopped for fashion products online, with a total sample of 200 respondents. The data analysis method used Structural Equation Model-Partial Least Square (SEM-PLS). The results of the study found that Subjective Norm, Perceived Behavior Control, and Perceived Ease of Use had a positive and significant effect on Attitude. Attitude has a positive and significant effect on Online Purchase Intention of fashion products. Subjective Norm and Perceived Ease of Use have a positive and significant effect on Online Purchase Intention of fashion products. However, Perceived Behavior Control does not affect the Online Purchase Intention of fashion products. The implications of this research are discussed further in the article.


2021 ◽  
Vol 10 (4) ◽  
pp. 130-147
Author(s):  
Nèmanan R. Ninamou ◽  
Jérémie B. Dupuis ◽  
Noël-Marie Zagré ◽  
Mamady Daffé ◽  
Sonia Blaney

Water provision to infants under six months of age (IU6M) can hamper exclusive breastfeeding (EBF). Understanding factors and their relationships influencing this practice is needed to tailor EBF promotion programs. Using a validated questionnaire, this study aims to identify pathways in which individual factors and the environment interact to affect the provision of water in addition to breast milk among 300 mothers of IU6M. Our finding shows that 75% of mothers intended to provide water in addition to breast milk to their IU6M and that about 60% reported doing it. Results of the final path show that the subjective norm/SN (β = 0.432, p < 0.001), the attitude (β = 0.349, p < 0.001), and to a lesser extent the perceived control/PC (β = 0.141, p = 0.005) predict the intention of mothers to provide water in addition to breast milk to their IU6M. The environment scores predict the attitude (β = 0.210, p = 0.001) and the SN (β = 0.284, p < 0.001). Having the mother practicing early breastfeeding initiation at birth positively predicted the PC score (β = 0.157, p = 0.017) and predicted an increasing score of SN (β = 0.221, p = 0.003). Even though predicting the final behavior is complex, this research provides directions to nutrition education programs to tailor their content to the context and be more efficient in reducing the proportion of women providing water to their IU6M, hence contributing to the improvement of EBF.


2021 ◽  
Vol 37 (4) ◽  
pp. 237-253
Author(s):  
Haizum Ruzanna Sahar ◽  
◽  
Maizatul Haizan Mahbob ◽  
Wan Amizah Wan Mahmud ◽  
◽  
...  

The spread of the COVID-19 pandemic that has hit the world since the end of 2019 has resulted in the contraction of the country’s SMEs economic activities. To maintain business continuity, SME entrepreneurs have been advised to apply e-Commerce in their business routine. Throughout the crisis, subjective norms are seen as a dominant element in determining the implementation of SME entrepreneurial behaviour to accept new changes. Therefore, it is necessary to identify the factors that influence the subjective norms of SME entrepreneurs to accept e-Commerce. Despite this necessity, the delineation of the subjective norms constructed is still not comprehensive as there are limitations in terms of instrument development and the number of items to measure social influence. Hence, this study was conducted to explore item suitability, analyse the degree of validity and reliability as well as to validate the instrument for SMEs' subjective norms toward e-Commerce acceptance behaviour. A total of 159 SME entrepreneurs around Nilai and Seremban, Negeri Sembilan were selected as the respondents through random sampling technique. The results from Exploratory Factor Analysis (EFA) revealed two component factors of subjective norms which are Interpersonal Influence and External Influence explaining 81.981 percent of the total variance as conceptualised through this instrument. Meanwhile, the reliability index was above 0.9. Based on each analysis performed, it can be concluded that the instrument developed was very satisfactory and relevant in assessing SME entrepreneur subjective norms in accepting e-Commerce. Keywords: Subjective norms, exploratory factor analysis, e-Commerce, COVID-19, SME entrepreneurs.


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