Psychological consumer behavior and sustainable green food purchase

PurposeThe study aims to examine the role of consumer psychological attitude, subjective norm, perceived behavior control and pro-environmental self-identity on green food purchase intention. Also, it examines the effect of ecological conscious consumers' behavior (ECCB) on green intention and behavior.Design/methodology/approachThe study has focused on the upper-middle-class segment of Karachi. The authors have used area sampling for collecting the data. Six recruited enumerators distributed 450 questionnaires in five areas of Karachi and received 423 filled-in questionnaires. The study has used the Smart PLS version for data analysis.FindingsThe study found that biospheric egoistic and hedonic values affect attitudes toward green products, and altruistic values have no effect on attitude. Also, the authors did not find any association between attitude and green purchase intention, but found that attitude stimulates ECCB. Subjective norms and perceived behavior control strongly affect green purchase intention and ECCB. The results also suggest that pro-environment self-identity and ECCB are significant predictors of green purchase intention. The authors also found that green purchase intention stimulates green food behavior.Originality/valueThe authors have taken a holistic approach by investigating 13relationships. The authors also examined the association between hedonic values and green purchase intentions, which in the past studies have contradictory results.

EXTENDED THEORY OF PLANNED BEHAVIOR TO EXPLAIN ENVIRONEMNTALLY RESPONSIBLE BEHAVIOR IN CONTEXT OF NATURE-BASED TOURISM

Promoting environmentally responsible behavior is important in preventing and reducing the environmental problem. This work focused on particular environmentally responsible behavior (avoiding and reducing littering). The present study extended the Theory of Planned Behavior (environmental knowledge, biospheric value, and positive emotional experience) to identify the factors influencing intended environmentally responsible behavior of tourists visiting nature based destinations in the context of Indonesia. Based on the data collected from 204 respondents through questionnaires survey using purposive sampling approach. The structural equation analysis shows that biospheric value, environmental knowledge, and positive emotional experience have a positive influence on attitude toward behavior. Besides, the result demonstrated that attitude, subjective norm, and perceived behavior control have a significant positive influence on environmentally responsible behavior intention. The findings emphasized that positive emotional experiences have a strongest influence on attitude and perceived behavior control have a strong influence on environmentally responsible behavior. This work contributes to the sustainable development goals and environmentally responsible behavior in tourism behavior literature. Although, some limitations were acknowledged in this work, practical implication and future agenda for research are provided.

Effect of Attitude Mediating Subjective Norm, Perceived Behaviour Control, and Perceived Ease of Use on Online Purchase Intention Fashion Product Category

This study aims to analyze the role of the Attitude variable in mediating Subjective Norm, Perceived Behavior Control, and Perceived Ease of Use on Online Purchase Intention for the fashion product category. The population of this study is people located in the Greater Jakarta area who have never shopped for fashion products online, with a total sample of 200 respondents. The data analysis method used Structural Equation Model-Partial Least Square (SEM-PLS). The results of the study found that Subjective Norm, Perceived Behavior Control, and Perceived Ease of Use had a positive and significant effect on Attitude. Attitude has a positive and significant effect on Online Purchase Intention of fashion products. Subjective Norm and Perceived Ease of Use have a positive and significant effect on Online Purchase Intention of fashion products. However, Perceived Behavior Control does not affect the Online Purchase Intention of fashion products. The implications of this research are discussed further in the article.

Applying the Decomposed Theory of Planned Behavior to Explore the Influencing Factors of NTC App Usage Intention

This research is aimed at exploring the influencing factors of users’ behavioral intention toward the Nike Training Club (NTC) app, using the decomposed theory of planned behavior as the main research framework. In this study, users of the NTC app were the research objects. A total of 300 questionnaires were distributed on the Internet by the purposive sampling method. After excluding invalid questionnaires, a total of 280 copies were obtained. The effective questionnaire recovery rate was 93.33%. All data were verified by descriptive statistics and multiple regression analysis. The results of this study were as follows. First, the NTC app users were mostly female, aged between 19 and 25 years, were students, had a monthly income below 20,000, and exercised one to two times a week. Second, the application of the decomposed theory of planned behavior found the following: perceived usefulness and perceived ease of use had positive effects on attitude; interpersonal influence and electronic word of mouth had a positive influence on subjective norms; self-efficacy and technology facilitation had positive effects on perceptual behavior control; and attitude, subjective norms, and perceptual behavior control all had a positive impact on behavioral intention. The NTC app users thought that the program interface was easy to use and that the app could help them effectively achieve the effect of exercise and fitness, which increased the benefits of continuously using the program.

Role of Knowledge, Subjective Norms, Perceived Behavior Control, and Attitudes in Predict Pro-Environmental Behavior

Background: One of the public universities as the green campus that prioritizes reforestation to overcome environmental issues. All stakeholders including students are expected to behave pro-environmentally. This study aimed to explain whether or not there is an influence of knowledge, subjective norm, perceived behavior control, and attitude towards pro-environmental behavior (plastic waste) for university students. Methods: This research was conducted under a quantitative approach with 5 valid and reliable variables. In addition, regression tests and structural equation models are used. The respondents of this study were 399 university students from all faculties of Hasanuddin University. Results: Perceived Behavior Control has the greatest effect on pro-environmental behavior compared to other variables. However, environmental knowledge has the smallest effect on subjective norms, perceived behavior control, and attitude. Conclusion: All variables affect predict pro-environmental behavior.

Condução de manejo de comportamento associadas a terapias integrativas em pacientes odontopediátricos: Revisão de literatura / Conducting association treatment associated with integrative therapies in pediatric dental patients: Literature review

O objetivo deste artigo foi dispor aos profissionais conhecimento e embasamento sobre o uso de terapias integrativas em controle de comportamento em pacientes odontopediátricos. Trata-se de uma revisão de literatura de cunho narrativo e caráter exploratório que será fundamentado na coleta de artigos científicos nas principais bases de dados: Scielo, Lilacs, PubMed e Google Acadêmico. Buscou-se contribuir cientificamente com o conhecimento a fim de empregar corretamente a condução de manejo com terapias integrativas mais adequadas a cada situação no atendimento clínico odontopediátrico. Conclui-se que o conhecimento técnico e científico do manejo do comportamento infantil e das terapias integrativas no atendimento odontológico infantil é fundamental em busca de desenvolvimento físico e emocional de modo satisfatório. ---The aim of this article was to provide professionals with knowledge and foundation on the use of integrative therapies in behavior control in pediatric dental patients. This is a literature review of a narrative and exploratory nature that will be based on the collection of scientific articles in the main databases: Scielo, Lilacs, PubMed and Academic Google. We sought to contribute scientifically with knowledge in order to correctly employ the management of the most appropriate integrative therapies for each situation in pediatric clinical care. It is concluded that technical and scientific knowledge of the management of child behavior and integrative therapies in child dental care is essential in the search for satisfactory physical and emotional development.

Event-Triggered Intervention Framework for UAV-UGV Coordination Systems

Air-ground coordination systems are usually composed of unmanned aerial vehicles (UAV) and unmanned ground vehicles (UGV). In such a system, UAVs can utilize their much more perceptive information to plan the path for UGVs. However, the correctness and accuracy of the planned route are often not guaranteed, and the communication and computation burdens increase with more sophisticated algorithms. This paper proposes a new type of air-ground coordination framework to enable UAVs intervention into UGVs tasks. An event-triggered mechanism in the null space behavior control (NSBC) framework is proposed to decide if an intervention is necessary and the timing of the intervention. Then, the problem of whether to accept the intervention is formulated as an integer programming problem and is solved using model predictive control (MPC). Simulation results show that the UAV can intervene in UGVs accurately and on time, and the UGVs can effectively decide whether to accept the intervention to get rid of troubles, thereby improving the intelligence of the air-ground coordination system.

The Impact of Entrepreneurship Education of Entrepreneurs on the Entrepreneurial Psychology of Sports Majors From the Perspective of Pedagogy

In recent years, with the continuous reform and innovation of the sports industry, the national training of sports talents has gradually developed into the training mode of skilled sports talents and professional talents in the field of sports. Therefore, the research on the influence of entrepreneurship education on the entrepreneurial psychology of sports majors has become the inevitable requirement of the development of the sports industry. The purposes are to understand the entrepreneurial psychology and its influencing factors of the students in sports majors after graduation and promote more suitable college students to start businesses and realize self-value. With the students in sports majors in four colleges of Y province as the research object, the typical model in psychology, planning behavior model, is taken as the basic theoretical basis. The questionnaire method combined with the data mining technology based on the decision tree model is adopted to study the influencing factors of entrepreneurial psychology of sports majors. It focuses on the influencing factors and mechanisms of the entrepreneurial drive of sports students. The results show that the three factors, namely, entrepreneurial behavior attitude, entrepreneurial subjective norms, and entrepreneurial perceptual behavior control, are different and interrelated. They are inseparable and can be transformed into each other under certain conditions. Three factors jointly drive the entrepreneurial behavior of students in sports majors. The entrepreneurial drive of students in sports majors in Y province is a dynamic system mechanism, which is analyzed using data mining technology. The entrepreneurial perceptual behavior control is the core factor affecting the entrepreneurial drive of students in sports majors. However, the success rate of entrepreneurs will be higher when the three elements play a reasonable role. The subjective factors driving their entrepreneurship will be reduced in direct proportion when entrepreneurs are deficient in one aspect.

Situational Awareness and Problems of Its Formation in the Tasks of UAV Behavior Control

Situational awareness formation is one of the most critical elements in solving the problem of UAV behavior control. It aims to provide information support for UAV behavior control according to its objectives and tasks to be completed. We consider the UAV to be a type of controlled dynamic system. The article shows the place of UAVs in the hierarchy of dynamic systems. We introduce the concepts of UAV behavior and activity and formulate requirements for algorithms for controlling UAV behavior. We propose the concept of situational awareness as applied to the problem of behavior control of highly autonomous UAVs (HA-UAVs) and analyze the levels and types of this situational awareness. We show the specifics of situational awareness formation for UAVs and analyze its differences from situational awareness for manned aviation and remotely piloted UAVs. We propose the concept of situational awareness as applied to the problem of UAV behavior control and analyze the levels and types of this situational awareness. We highlight and discuss in more detail two crucial elements of situational awareness for HA-UAVs. The first of them is related to the analysis and prediction of the behavior of objects in the vicinity of the HA-UAV. The general considerations involved in solving this problem, including the problem of analyzing the group behavior of such objects, are discussed. As an illustrative example, the solution to the problem of tracking an aircraft maneuvering in the vicinity of a HA-UAV is given. The second element of situational awareness is related to the processing of visual information, which is one of the primary sources of situational awareness formation required for the operation of the HA-UAV control system. As an example here, we consider solving the problem of semantic segmentation of images processed when selecting a landing site for the HA-UAV in unfamiliar terrain. Both of these problems are solved using machine learning methods and tools. In the field of situational awareness for HA-UAVs, there are several problems that need to be solved. We formulate some of these problems and briefly describe them.