The effect of brand cues on consumers' service evaluation: focusing on moderating effect of intangibility

2008 ◽  
Vol 9 (1) ◽  
pp. 47-76
Author(s):  
이명식
2014 ◽  
Author(s):  
Han-Chun Chung ◽  
Jen-Ho Chang ◽  
Yi-Cheng Lin ◽  
Chin-Lan Huang

2018 ◽  
Author(s):  
Jessica K. Morgan ◽  
James Trudeau ◽  
Joel K. Cartwright ◽  
Pamela K. Lattimore

2011 ◽  
Author(s):  
Qiang Wang ◽  
Hai Yan Li ◽  
Nathan A. Bowling
Keyword(s):  

2009 ◽  
Author(s):  
Gang Zhang ◽  
Jianmin Sun ◽  
John Lawler ◽  
Mingrui Zhang

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