Customer Anger Process by Brand Failure and Moderating Effect of Brand Reputation
2013 ◽
Vol 39
(2)
◽
pp. 131-150
2018 ◽
Vol 22
(6)
◽
pp. 537-552
2017 ◽
Vol 18
(2)
◽
pp. 17-32
2021 ◽
Vol 8
(3)
◽
pp. 5-22
Yun Chang Lee
◽
Sang Tae Park
◽
Jin Yong Park
Jia He
◽
Patrick E. Shrout
◽
Niall Bolger
Han-Chun Chung
◽
Jen-Ho Chang
◽
Yi-Cheng Lin
◽
Chin-Lan Huang
Jessica K. Morgan
◽
James Trudeau
◽
Joel K. Cartwright
◽
Pamela K. Lattimore
Qiang Wang
◽
Hai Yan Li
◽
Nathan A. Bowling