Brand Extension : Impact of Creating Shared Value

JOURNAL OF KOREAN MARKETING ASSOCIATION ◽

10.15830/kmr.2018.33.1.45 ◽

2018 ◽

Vol 33 (1) ◽

pp. 45-63 ◽

Author(s):

Chulhee Na ◽

Joon Seok Kim ◽

Seong Yong Park

Keyword(s):

Brand Extension ◽

Shared Value ◽

Creating Shared Value

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Value Innovation for Creating Shared Value in Social Enterprise: A N-VISIONS Case

Journal of Korea Service Management Society ◽

10.15706/jksms.2016.17.4.010 ◽

2016 ◽

Vol 17 (4) ◽

pp. 185-206

Author(s):

라준영

Keyword(s):

Social Enterprise ◽

Shared Value ◽

Value Innovation ◽

Creating Shared Value

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A study on creating shared value(CSV) and brand management in the airline industry

Korean Journal of Hospitality & Tourism ◽

10.24992/kjht.2019.06.28.04.17. ◽

2019 ◽

Vol 28 (4) ◽

pp. 17-34

Author(s):

Hee-Kyoung Jung ◽

Pan-Ho Choi

Keyword(s):

Airline Industry ◽

Brand Management ◽

Shared Value ◽

Creating Shared Value

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The effects of the fairness and fit based on hotel enterprise creating shared value activities on legitimacy recognition and valuation

Korean Journal of Hospitality & Tourism ◽

10.24992/kjht.2019.04.28.03.01. ◽

2019 ◽

Vol 28 (3) ◽

pp. 1-17

Author(s):

Jong-Chul Park ◽

Heon-Bong Kwon

Keyword(s):

Shared Value ◽

Creating Shared Value

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The Effects of Creating Shared Value on Brand Loyalty : Focusing on the Mediating Effects of Hotel Image

Journal of Tourism and Leisure Research ◽

10.31336/jtlr.2019.3.31.3.421 ◽

2019 ◽

Vol 31 (3) ◽

pp. 421-441

Author(s):

Mijung Na ◽

Jihyun Lee ◽

Jinsu Han

Keyword(s):

Brand Loyalty ◽

Shared Value ◽

Mediating Effects ◽

Creating Shared Value

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The Effect of Awareness of Creating Shared Value(CSV) through Sports on Corporate Trust, Corporate-Consumer Identification, and Loyalty

Korean Journal of Sports Science ◽

10.35159/kjss.2017.08.26.4.559 ◽

2017 ◽

Vol 26 (4) ◽

pp. 559-571

Author(s):

Hyung-Sik Yoon ◽

Jin-Wook Han ◽

Tae-Hyung Kim

Keyword(s):

Shared Value ◽

Creating Shared Value ◽

Corporate Trust ◽

Corporate Consumer

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The Impact of Cause-Related Marketing And Creating Shared Value Perception on the Dance Images, the public’s favorable words of mouth and the public’s future watching intention in the Dance Performance

Korean Journal of Sports Science ◽

10.35159/kjss.2018.08.27.4.711 ◽

2018 ◽

Vol 27 (4) ◽

pp. 711-724

Author(s):

Mi-Sun Suh

Keyword(s):

Shared Value ◽

Dance Performance ◽

Value Perception ◽

Cause Related Marketing ◽

Creating Shared Value ◽

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A Review of Creating Shared Value(CSV) in Recent 7 Years(2011~2017) in Korea

Social Economy & Policy Studies ◽

10.22340/seps.2018.02.8.1.53 ◽

2018 ◽

Vol 8 (1) ◽

pp. 53-87

Author(s):

Jonghyeok Lim ◽

Dalyoung Chun

Keyword(s):

Shared Value ◽

Creating Shared Value

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The emperors clothes - corporate social responsibility creating shared value and sustainability

International Journal of Business Performance Management ◽

10.1504/ijbpm.2017.084855 ◽

2017 ◽

Vol 18 (3) ◽

pp. 307 ◽

Author(s):

Bryan McIntosh ◽

Bruce Sheppy ◽

Juan David Zuliani

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Shared Value ◽

Creating Shared Value ◽

Corporate Social

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Creating shared value to redesigning IT-service products using SYRCS; Diagnosing and tackling complex problems

Information Systems and e-Business Management ◽

10.1007/s10257-021-00525-4 ◽

2021 ◽

Author(s):

Moein Khazaei ◽

Mohammad Ramezani ◽

Amin Padash ◽

Dorien DeTombe

Keyword(s):

Shared Value ◽

Complex Problems ◽

Creating Shared Value

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Human-Centered Design meets ICT/RT towards Creating Shared Value

Journal of the Robotics Society of Japan ◽

10.7210/jrsj.32.844 ◽

2014 ◽

Vol 32 (10) ◽

pp. 844-846

Author(s):

Masaaki Mochimaru

Keyword(s):

Shared Value ◽

Human Centered Design ◽

Creating Shared Value

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