scholarly journals The influences of the type of information on the purchase intention and performance expectation of residential real estate properties

2021 ◽  
Vol 21 (4) ◽  
pp. 367-383
Author(s):  
Francieli Vargas Dalbosco ◽  
Elvira Maria Vieira Lantelme ◽  
Eduardo Rech
Keyword(s):  
Real Estate ◽  
Purchase Intention ◽  
Technical Information ◽  
Building Performance ◽  
Limited Information ◽  
Residential Real Estate ◽  
Performance Expectations ◽  
Performance Expectation ◽  
Adequate Information ◽  
And Performance

Abstract During the Purchase Decision Process (PDP), consumers use limited information to evaluate the value of an asset, considering that they do not have access to complete and adequate information, lack of knowledge and experience. Technical information about building performance can be used as differential attributes in the PDP. This research seeks to analyze the influence of technical information on the purchase intention and performance expectations of residential real estate consumers. Two studies were conducted, with different but complementary characteristics, the first one being exploratory and qualitative and the second one being experimental and quantitative. The results showed that information, regardless of its content and format, has a significant impact both on purchase intention and performance expectation when provided to the consumer during the purchasing process. However, the information content and format as used in the advertisements developed for this study’s experiment showed no significant differences in the variables analyzed. The main contribution of this work is to provide subsidies to improve the adaptation of real estate marketing advertisements and guarantee better and qualified information to consumers.

Understanding consumers’ purchase intention towards online paid courses

2021 ◽  
pp. 026666692110272
Author(s):  
Yuan Chen ◽  
Donghong Ding ◽  
Lidong Meng ◽  
Xiaodong Li ◽  
Shengliang Zhang
Keyword(s):  
Online Learning ◽  
Information And Communication Technologies ◽  
Purchase Intention ◽  
Structural Equation ◽  
Learning Experience ◽  
Outcome Expectation ◽  
Prior Learning ◽  
Theoretical Understanding ◽  
Performance Expectation ◽  
And Performance

With the unprecedented development of information and communication technologies, online learning is increasingly seen as an important channel for knowledge acquisition. Although knowledge payment platforms have attracted a considerable number of consumers, little is known about the determinants of purchase intention of online learning consumers for online paid courses (OPCs). In this study, we identify the mechanism underlying online learning consumers’ purchase intentions towards online paid courses (OPCs) based on outcome expectation and trust. We further examine the antecedents of performance expectation and trust from a learning-oriented perspective. Results indicate that trust and performance expectation play positive roles in consumer purchase intention. Moreover, perceived lecturer expertise, prior learning experience, and personal trial experience are positively associated with trust and performance expectation, which in turn influence purchase intention towards OPCs. The data were collected using a questionnaire survey of 443 users of knowledge payment platforms, and the proposed model was analysed through structural equation modelling. This study enhances the theoretical understanding of why consumers purchase OPCs in the knowledge payment context. For information system practice, these findings provide new insights for managers on how to conduct knowledge product transactions effectively.

Overview of Tools for Increasing Effective Demand and Characteristics of Residential Property Buyers

2020 ◽  
pp. 3-9
Author(s):  
KHORKINA G.A. ◽  
◽  
BOGDANOVA Yu.N. ◽  
Keyword(s):  
Real Estate ◽  
Economic Situation ◽  
Residential Property ◽  
Housing Sector ◽  
Residential Real Estate ◽  
Economic Activities ◽  
Official Statistics ◽  
Effective Demand ◽  
Real Estate Developers ◽  
New Buildings

This paper is based on a study consisting of two semantic blocks. In the first block, the existing tools for increasing effective demand in the market of new buildings in Moscow are considered. The most popular tools for increasing effective demand are identified. The second block provides an overview of the characteristics of real and potential buyers of residential real estate in Moscow. Identifying the characteristics of real buyers is based on data published by analytical and consulting companies, as well as real estate developers. Identification of the characteristics of potential buyers was carried out on the basis of official statistics and information published by the Recruitment Agency. The analysis of the characteristics of buyers was carried out in the context of economic activities, in the context of specialization and qualifications, and the level of wages. The areas of employment, specialties are identified, and the level of wages of a person who is potentially more accessible to purchase housing is estimated. The number of people who, in accordance with the size of their salary, can buy housing in the property is estimated. As a result of the work, the expediency of analyzing the buyer’s portrait (including potential one) on a regular basis is justified in order to implement more flexible regulation of the housing sector, taking into account the needs of city residents and the socio-economic situation.

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