scholarly journals Pengaruh Komunikasi Electronic Word of Mouth Terhadap Minat Berkunjung ke Wisata Dusun Bambu

Gunahumas ◽  
2021 ◽  
Vol 4 (1) ◽  
pp. 19-28
Author(s):  
Anisa Widi Firmansyah
Keyword(s):  
Theory Of Planned Behaviour ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Planned Behaviour

Penelitian ini dilakukan dengan memperhatikan fenomena eWOM yang terjadi di media sosial khususnya instagram, dikarenakan karakter media sosial yang sangat mendukung berkembangnya eWOM menjadi lebih cepat, seolah dapat diasumsikan bahwa media sosial adalah partner kolaborasi terbaik yang dimiliki oleh eWOM saat ini. Penelitian ini mengkaji eWOM terhadap minat berkunjung dimana seseorang memiliki peluang besar untuk secara aktif terlibat dalam komunikasi online dari mulut ke mulut. Dalam hal ini bahwa orang-orang dapat dengan mudahnya memberikan pengalamannya mengenai apa yang telah ia alami. Karena pada dasarnya kini orang-orang akan mudah terpengaruh dengan perkataan seseorang yang turut mengalami daripada hanya sekedar iklan. Penelitian ini merujuk pada theory of planned behaviour dimana seseorang melakukan perilaku tertentu dipengaruhi oleh sikap terhadap perilaku, norma subyektif dan juga persepsi faktor kontrol perilaku. Penelitian dilakukan untuk melihat pengaruh dari electronic word of mouth terhadap minat berkunjung ke wisata Dusun Bambu. Penelitian dilakukan dengan metode kuantitatif melalui penyebaran kuisioner sebagai pengumpulan data untuk dianaisis. Kuisioner disebarkan kepada 100 responden yang merupakan pengikut instagram @dusun_bambu. Hasil penelitian menunjukkan bahwa terdapat pengaruh signifikan antara Komunikasi Electronic Word of Mouth terhadap Minat Berkunjung ke Wisata Dusun Bambu dengan nilai koefisien determinasi simultan sebesar 64,6%.

scholarly journals Promoting the Propensity for Blood Donation Through the Understanding of Its Antecedents.

2020 ◽  
Author(s):  
Roberta Guglielmetti Mugion ◽  
Pasca Maria Giovina ◽  
Di Pietro Laura ◽  
Maria Francesca Renzi
Keyword(s):  
Mixed Methods Research ◽  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Word Of Mouth ◽  
Blood Donation ◽  
Universal Coverage ◽  
Equation Modeling ◽  
Planned Behaviour ◽  
Donation Intention ◽  
Italian Context

Abstract Background. The paper is aimed at understanding the main antecedents related to the blood donation propensity related to both donors and non-donors. With our research, we are going to analyse the two perspectives in order to identify similarities and differences concentrating on the Italian context. Our findings can be useful also in the COVID-19 epoch in which blood availability continue to be a primary need of hospitals. Blood is a vital resource that strongly affects the efficacy and sustainability of every national healthcare system and the system’s ability to achieve the goal of universal coverage. This is especially true in the COVID-19 epidemic, in which there is the need for blood among hospitals. Methods. The purpose of this paper is to understand the main antecedents of citizens’ blood donation intention and the propensity to enhance word of mouth among both donors and non-donors. To fulfil this purpose, the Theory of Planned Behaviour is adopted as a theoretical lens. An empirical investigation was performed in Italy, adopting a mixed methods research design. First, a qualitative analysis was carried out through 30 in-depth interviews. Then, a survey was used to quantitatively investigate the intention to donate among both donors (N=173) and non-donors (N=87). A conceptual model was developed and tested through Structural Equation Modeling, developing a multi-group approach. Results. The present study confirms the relations proposed by the Theory of Planned Behaviour, even though some differences between the two groups are shown. The construct Information and Communication is crucial for donors, non-donors, and non-donor inhibitors. Service quality has an impact on the propensity to generate Word Of Mouth. Conclusion. This paper reveals the main differences between donor and non-donor perspectives. Fruitful insights for enhancing blood donation awareness are provided. Our findings can also be useful in the COVID-19 epidemic, in which there is more need for blood in hospitals.

Eliciting salient beliefs of engineers in Malaysia on migrating abroad

2017 ◽  
Vol 14 (2) ◽  
pp. 221-236
Author(s):  
Balu Ramoo ◽  
Chong Yee Lee ◽  
Cheng Ming Yu
Keyword(s):  
Qualitative Analysis ◽  
Brain Drain ◽  
Theory Of Planned Behaviour ◽  
Control Beliefs ◽  
Behavioural Intervention ◽  
Planned Behaviour ◽  
Salient Beliefs ◽  
Tpb Model ◽  
And Control

Despite various government efforts incorporating economic, social and political considerations in curbing emigration problem, brain drain remains an issue in Malaysia. This paper examines the determinants of migration from behavioural perspectives. Using Theory of Planned Behaviour (TPB) model, the engineers’ salient beliefs on migrating abroad were elicited using qualitative analysis. A number of new behavioural, normative and control beliefs were identified. The elicitation of the engineers’ salient beliefs is essential in developing appropriate behavioural intervention programmes to reduce their intention to migrate abroad. The methodology developed in this study can also assist future researchers to identify the salient beliefs of people who have high intention to migrate abroad.

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