THE EFFECT OF ELECTRONIC WORD-OF-MOUTH IN THE ONLINE TRAVEL MARKET

2016 ◽  
Author(s):  
Chih-Wen Wu
Keyword(s):  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Online Travel

scholarly journals Pengaruh Electronic Word of Mouth terhadap Travel Intention Wisatawan ke Nuart Sculpture Park Bandung

2020 ◽  
Vol 12 (2) ◽  
pp. 424
Author(s):  
Fauziah Nurfitri ◽  
Dwiesty Dyah Utami
Keyword(s):  
Word Of Mouth ◽  
Control Beliefs ◽  
Electronic Word Of Mouth ◽  
Simple Linear Regression ◽  
Statistical Data Analysis ◽  
Behavioral Beliefs ◽  
Analysis Techniques ◽  
Tourist Destinations ◽  
And Control ◽  
Online Travel

This study aims to determine how electronic word of mouth (eWOM) on TripAdvisor affects travel intention of tourists to Nuart Sculpture Park Bandung. The problem in this study is focused on the influence of eWOM on tourist travel intention due to the current development of the internet helps tourist destinations to market their products. In addition, TripAdvisor was chosen in this study as a platform that has a role as a very popular online travel review site by displaying reviews from tourists and can be read by other travelers. To approach this problem, this study uses Ajzen’s statement (2015) which mentions that travel intention can be predicted from 3 factors, namely behavioral beliefs, normative beliefs, and control beliefs. This research uses descriptive quantitative method, by distributing questionnaires to 100 respondents, and analyzed using descriptive statistical data analysis techniques along with simple linear regression. This study concludes that tourist travel intention can be influenced by electronic word of mouth by 61.1% while 38.9% is influenced by other factors. 

scholarly journals PENGARUH ELECTRONIC WORD OF MOUTH (EWOM) PADA ONLINE TRAVEL AGENT (OTA) TRAVELOKA TERHADAP KEPUTUSAN MENGINAP DI TOPAS GALERIA HOTEL, BANDUNG

2020 ◽  
Vol 7 (1) ◽  
pp. 50-56
Author(s):  
Senny Handayani Suarsa
Keyword(s):  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Travel Agent ◽  
Online Travel

Hasil dari penelitian ini diharapkan dapat digunakan oleh Topas Galeria Hotel untuk menilai Electronic Word of Mouth (eWOM) pada Online Travel Agent (OTA) Traveloka mempengaruhi keputusan untuk menginap. Selain itu, hubungan antara kegiatan eWOM di OTA dapat digunakan sebagai referensi bagi Topas Galeria Hotel untuk menentukan keinginan dan harapan calon konsumen di masa depan. Data dikumpulkan melalui metode survei yang melibatkan 384 responden yang melakukan reservasi di Topas Galeria Hotel melalui OTA Traveloka. Hasil penelitian menunjukkan bahwa semua indikator memiliki pengaruh positif dan signifikan terhadap keputusan menginap di Topas Galeria Hotel. Dengan demikian hipotesis terbukti, dan dimensi yang paling berpengaruh adalah Valensi Dimensi Opini.

scholarly journals Website Quality and Purchase Intention: The Role of Participation, E-Wom, and Trust

2020 ◽  
Vol 5 (2) ◽  
pp. 1
Author(s):  
Suresh Kumar ◽  
Jessica Cindy Stacia ◽  
Yuyus Suriana ◽  
Diana Sari ◽  
Meydia Hasan
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Travel Agency ◽  
Electronic Word Of Mouth ◽  
Validity And Reliability ◽  
Website Quality ◽  
Tourist Attractions ◽  
Body Of Knowledge ◽  
Online Travel ◽  
Online Travel Agency

The purpose of this study is to find out the relationship between website quality, participation, electronic word of mouth, and trust to purchase intention in hospitality industry, particularly in the hotel industry. As far as the authors knowledge, the study about booking intention directly from hotel website based on website quality, participation, e-wom, and trust, has never been conducted before. In addition, most authors conducted booking intention based on online travel agent application leaving alone the hotel website. Thus, the loyalty of customers moves to online travel agency instead of the hotel itself.  Quantitative method has been conducted in this research. There were 68 item statements distributed to 380 respondents and 357 valid responses were received from respondents who stayed at any hotels for the past 6 months and booked a room directly from the hotel website. Data were checked for normality, model fit, construct validity and reliability. By applying some modifications, data were adequate for hypothesis analysis. This research reveals that website quality influences participation and trust, while participation influences e-wom on the online website, leading to customer’s trust which finally lead to customer’s purchase intention. This study contributes to the development of body of knowledge regarding purchase intention to book a room in a hotel directly from the hotel website based on website quality, participation, electronic word of mouth, and trust. Some recommendations were added to give more options for managers to increase the purchase intention to book a room from the hotel website. This study also recommends to add culture, location based advertising, social media marketing, and search engine optimization to increase the purchase intention to book a room directly from hotel website. Limitation of this study is on the scope where only Greater Jakarta was included, whereas there are other major cities in Indonesia that provide tourist attractions.

scholarly journals Pengaruh Electronic Word of Mouth terhadap Minat Beli Reservasi Hotel

JUDICIOUS ◽  
2020 ◽  
Vol 1 (2) ◽  
pp. 73-79
Author(s):  
Ekayana Sangkasari Paranita ◽  
Rusyaima Farha Salsabila
Keyword(s):  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Travel Agent ◽  
Online Travel

Penelitian ini dilatarbelakangi oleh semakin meningkatnya pengguna internet yang dimanfaatkan sebagai media promosi oleh online travel agent. Penelitian ini akan menganalisis pengaruh electronic word of mouth terhadap minat beli reservasi hotel via aplikasi Traveloka, baik dari sudut intensity, valence of opinion, maupun content. Dalam penelitian ini peneliti menggunakan metode kuantitatif. Pengumpulan data penelitian ini dengan cara menyebar kuesioner melalui google form yang didistribusikan kepada masyarakat yang sudah pernah melakukan reservasi hotel melalui aplikasi Traveloka. Metode analisis data yang digunakan adalah Regresi Linear Berganda. Hasil penelitian menunjukkan bahwa secara parsial variabel intensity dan content berpengaruh positif signifikan terhadap minat beli reservasi hotel, namun secara simultan ketiga variabel berpengaruh positif signifikan terhadap minat beli reservasi hotel.

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