scholarly journals Mere Exposure Effect and Applied Choice between Equivalent Alternatives

2020 ◽  
Vol 11 (4) ◽  
pp. 214-227
Author(s):  
Yu.E. Kravchenko ◽  
A.A. Shchepanskaya
Keyword(s):  
Explanatory Models ◽  
Mere Exposure ◽  
Female Students ◽  
Mere Exposure Effect ◽  
Exposure Effect ◽  
Similar Shape ◽  
The Third ◽  
Consumer Goals ◽  
Chi Squared ◽  
Familiar Objects

Objectives. We examined possibility to use mere exposure effect (MEE) as driving force to take one of equal object as fee and to extend MEE to partly familiar objects. Background. Potency of the MEE in the marketing literature is underestimated. Study design. Participants were well acquainted with a geometrical symbol unobtrusive presented at all entrances of the campus, where all participants could see it though not everyone recognize that. After the time (10 or 60 min.) as a fee for a survey, participants were allowed to pick one of three chocolates that differed by a symbol depicted on the cover. One symbol was as presented at the campus entrance, the second was a similar shape and the third one was totally different. After all participants ranked geometrical symbols by liking to proof the MEE presence. Participants. 18 male 42 female students from 2 Moscow universities Measurements. Pearson’s Chi-squared test and 1-way between subjects ANOVA. Results. MEE motivated participants to take a chocolate with a symbol on the cover that looked similar to known one more often, even though participants might acknowledge a really familiar symbol. Chocolates with the exact or totally unfamiliar symbols were picked rarely. Conclusions. MEE is extendable to partly familiar objects and can be used for promotion of everyday goods, similar in terms of consumer goals. Results support Berlyne’s explanatory models of MEE and provide new insight why recognition inhibits MEE.

The Mere Exposure Effect and Recognition Depend on the Way You Look! *S. W. and J. D. contributed equally to this study.

2010 ◽  
Vol 57 (3) ◽  
pp. 185-192 ◽  
Author(s):  
Sylvie Willems ◽  
Jonathan Dedonder ◽  
Martial Van der Linden
Keyword(s):  
Differential Effect ◽  
Recognition Task ◽  
Mere Exposure ◽  
Perceptual Processing ◽  
Processing Strategy ◽  
Mere Exposure Effect ◽  
Exposure Effect ◽  
Processing Strategies ◽  
Explicit Recognition ◽  
Analytic Strategy

In line with Whittlesea and Price (2001) , we investigated whether the memory effect measured with an implicit memory paradigm (mere exposure effect) and an explicit recognition task depended on perceptual processing strategies, regardless of whether the task required intentional retrieval. We found that manipulation intended to prompt functional implicit-explicit dissociation no longer had a differential effect when we induced similar perceptual strategies in both tasks. Indeed, the results showed that prompting a nonanalytic strategy ensured performance above chance on both tasks. Conversely, inducing an analytic strategy drastically decreased both explicit and implicit performance. Furthermore, we noted that the nonanalytic strategy involved less extensive gaze scanning than the analytic strategy and that memory effects under this processing strategy were largely independent of gaze movement.

Mere Exposure Effect Is Sometimes Insensitive to Mood Inductions

2021 ◽  
Vol 68 (2) ◽  
pp. 81-93
Author(s):  
Mikael Molet ◽  
Paul Craddock ◽  
Alana J. Osroff ◽  
Patty Li ◽  
Tessa L. Livingston ◽  
...  
Keyword(s):  
Bayesian Analysis ◽  
Mood Induction ◽  
Uncertainty Reduction ◽  
Mere Exposure ◽  
Perceptual Fluency ◽  
Mere Exposure Effect ◽  
Exposure Effect ◽  
Low Level ◽  
Central Hypothesis ◽  
Novel Objects

Abstract. The mere exposure effect (MEE) is defined as repeated exposures to a stimulus enhancing affective evaluations of that stimulus ( Zajonc, 1968 ). The three prominent explanations of the MEE are Zajonc's “neophobia” account, the uncertainty reduction account, and the perceptual fluency approach. Zajonc's “neophobia” account posits that people have an inherent low level of fear of novel objects and exposure to the objects partially extinguishes this novelty-based fear. The uncertainty reduction account asserts that people find uncertainty aversive and habituation reduces uncertainty. The fluency account postulates that people “like” representations of things with which they are fluent. In four experiments, we induced positive and negative moods before or after target exposures. In addition to assessing the MEE in each condition, we assessed the mood induction. The central hypothesis assessed in this series was that there would be an interaction between mood and the MEE. Although the three accounts of the MEE generated divergent predictions, none of the accounts were well supported by the data. Tests for mood induction demonstrated the efficacy of the induction procedures and the MEE was consistently observed, but Bayesian analysis indicated that at least in the present preparation mood had no effect on the MEE.

scholarly journals Perceptual Learning, the Mere Exposure Effect and Aesthetic Antirealism

Leonardo ◽  
2017 ◽  
Vol 50 (1) ◽  
pp. 58-63 ◽  
Author(s):  
Bence Nanay
Keyword(s):  
Perceptual Learning ◽  
Mere Exposure ◽  
Mere Exposure Effect ◽  
Aesthetic Value ◽  
Exposure Effect ◽  
Aesthetic Realism ◽  
The Aesthetic ◽  
Experimental Findings

It has been argued that some recent experimental findings about the mere exposure effect can be used to argue for aesthetic antirealism: the view that there is no fact of the matter about aesthetic value. The aim of this article is to assess this argument and point out that this strategy, as it stands, does not work. But we may still be able to use experimental findings about the mere exposure effect in order to engage with the aesthetic realism/antirealism debate. However, this argument would need to proceed very differently and would only support a much more modest version of aesthetic antirealism.

The Role of Mere Exposure Effect on Ethical Tolerance: a Two-Study Approach

2005 ◽  
Vol 58 (4) ◽  
pp. 281-294 ◽  
Author(s):  
William A. Weeks ◽  
Justin G. Longenecker ◽  
Joseph A. McKinney ◽  
Carlos W. Moore
Keyword(s):  
Mere Exposure ◽  
Mere Exposure Effect ◽  
Exposure Effect ◽  
Study Approach

scholarly journals Exposure Is Not Enough: Suppressing Stimuli from Awareness Can Abolish the Mere Exposure Effect

PLoS ONE ◽  
2013 ◽  
Vol 8 (10) ◽  
pp. e77726 ◽  
Author(s):  
Daniel de Zilva ◽  
Luke Vu ◽  
Ben R. Newell ◽  
Joel Pearson
Keyword(s):  
Mere Exposure ◽  
Mere Exposure Effect ◽  
Exposure Effect
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