scholarly journals Profits Optimization Reasearch of Dual-Channel Supply Chain Oriented to Manufacturers Online Customization and Traditional Retail

CONVERTER ◽  
2021 ◽  
pp. 498-517
Author(s):  
Sihua Xu, Xiaoying Ju

Under the background of "Internet +", increasing manufacturers sell standard products through retail channels and sell customized products in electronic channel. The competition about dual-channel supply, relationship between production cost and delivery time and the influences of online market acceptance, product customization attribute value, price and delivery time on online customization and traditional retail markets are considered, based on the decision variables of the price of custom and standard products and the guaranteed delivery time, the Stackelberg models are constructed respectively for the manufacturer-led and retail-led supply chain under decentralized system and the overall profits maximization of the supply chain is modeled under centralized system, the existence and uniqueness of the optimal solutions is proved by the optimization theory. The optimal decisions, market demands and enterprises profits under different systems are compared through numerical examples, the relation between the sensitivity coefficients and the optimal enterprises profits are obtained through the parameters sensitivity analysis. The idea of model construction and relevant conclusions are of reference and significance for manufacturing enterprise management practices.

2019 ◽  
Vol 0 (0) ◽  
pp. 0-0
Author(s):  
Brojeswar Pal ◽  
Leopoldo Eduardo Cardenas-Barron ◽  
Kripasindhu Chaudhuri

Entropy ◽  
2018 ◽  
Vol 20 (7) ◽  
pp. 543 ◽  
Author(s):  
Yimin Huang ◽  
Qiuxiang Li

Considering consumers’ attitudes to risks for probabilistic products and probabilistic selling, this paper develops a dynamic Stackelberg game model of the supply chain considering the asymmetric dual-channel structure. Based on entropy theory and dynamic theory, we analyze and simulate the influences of decision variables and parameters on the stability and entropy of asymmetric dual-channel supply chain systems using bifurcation, entropy diagram, the parameter plot basin, attractor, etc. The results show that decision variables and parameters have great impacts on the stability of asymmetric dual-channel supply chains; the supply chain system will enter chaos through flip bifurcation or Neimark–Sacker bifurcation with the increase of the system entropy, and thus the system is more complex and falls into a chaotic state, with its entropy increased. The stability of the system can become robust with the increase of the probability that product a becomes a probabilistic product, and it weakens with the increase of the risk preference of customers for probabilistic products and the relative bargaining power of the retailer. A manufacturer using the direct selling channel may obtain greater profit than one using traditional selling channels. Using the method of parameter adjustment and feedback control, the entropy of the supply chain system will decline, and the supply chain system will fall into a stable state. Therefore, in the actual market of probabilistic selling, the manufacturers and retailers should pay attention to the parameters and adjustment speed of prices and ensure the stability of the game process and the orderliness of the dual-channel supply chain.


2018 ◽  
Vol 13 (2) ◽  
pp. 351-374 ◽  
Author(s):  
Subrata Saha ◽  
Nikunja Mohan Modak ◽  
Shibaji Panda ◽  
Shib Sankar Sana

Purpose This paper aims to explore optimal pricing policies and characteristics of a two-level dual-channel supply chain under price- and delivery time-sensitive demand. Besides price of the product, the delivery lead time is also a crucial factor in customers’ purchase decisions. A longer delivery lead time would diminish customers’ acceptance and faithfulness on the online channel, while a shorter delivery lead time would lead to incorporation of a substantial amount of logistics costs. In formulation of mathematical model, the effects of delivery lead time on the manufacturer and the retailer’s pricing strategies and profits in cooperative and non-cooperative dual-channel supply chain are explained analytically. Design/methodology/approach The analytical models are formed for both non-cooperative and cooperative scenarios under inconsistent and consistent pricing. The authors examine whether revenue sharing (RS) contract or delivery cost sharing contract can solely coordinate the dual-channel supply chain. If a single contract fails, then the combination of RS contract with delivery cost sharing to achieve channel coordination is discussed. Findings It is found that the RS or delivery cost sharing contract cannot coordinate the channel individually but revenue and delivery cost sharing contract jointly coordinate the channel. All analytical results are illustrated numerically, along with sensitivity analysis. Research limitations/implications There are many correlated issues that need to be further investigated. First, one good extension to this research may include the consideration of the channel structure with competitive retailers. It will be interesting to analyze the performance of coordination mechanisms by considering the retailer as a Stackelberg leader in retailing. Originality/value The findings and subsequent methodological discussions aim to provide practical guidance to retailers who are allowing customers to choose how, when and where they interact and purchase by offering a combination of websites (fully functional and mobile-enabled), catalogs and stores with increasing convergence of channels.


Sign in / Sign up

Export Citation Format

Share Document