2020 ◽  
Vol 20 (S1) ◽  
Author(s):  
James K. Elrod ◽  
John L. Fortenberry

Abstract Background Willis-Knighton Health System’s special supplement in BMC Health Services Research, “Marketing communications in health and medicine: perspectives from Willis-Knighton Health System,” focuses on advertising, public relations, sales promotion, and related communicative avenues, associated theory, and more. Across the supplement’s articles, insights from the institution’s experiences are presented, addressing the components of the marketing communications mix, foundational elements of communication, the patronage process, and the necessity for integrating marketing communications. Discussion As an understanding of the big picture is crucial in marketing communications, especially given that many of its components must be effected simultaneously, this particular article takes the insights provided in the supplement and presents them in an operational framework, demonstrating the marketing communications process. This framework concisely summarizes the facets profiled in the associated articles, permitting readers to see how these pieces work in concert with one another in health and medical settings, providing a basic communications structure which healthcare establishments can use to advance their patient engagement initiatives. Conclusions Health and medical providers must ensure that they possess a detailed understanding of core marketing communications facets, but as they acquire associated knowledge, they also must direct attention toward understanding the interrelationships between and among these facets, permitting a global perspective of communicative operations. This particular article summarizes insights from Willis-Knighton Health System’s special supplement in BMC Health Services Research, providing a pathway toward realizing big picture marketing communications perspectives.


PEDIATRICS ◽  
1996 ◽  
Vol 98 (3) ◽  
pp. 516-516
Author(s):  
O. J. Sahler ◽  
Jim Couto

The American Academy of Pediatrics Department of Education and the Division of Sections are pleased to present this supplement to PEDIATRICS. This is the first supplement devoted entirely to abstracts of presentations given at the Academy's Annual Meeting. It contains a vast array of subspecialty information in a structured abstract format, which will be indexed in the journal and be retrievable through all of the document delivery systems which feature PEDIATRICS. It will also be available on the yearly CD ROM update of PEDIATRICS. In addition this publication will serve as a guide and timetable for the Academy's Section programs which will be offered at the AAP 1996 Annual Meeting to be held October 25-30 in Boston. Please remember to bring this, your complimentary copy, to the meeting! A limited number of additional copies for your personal use or distribution to colleagues will be available at the meeting. Sections are arranged alphabetically. A Section's educational schedule appears first, followed by the complete text of the abstracts. Abstracts are identified by a number that appears in the left column of the schedule; this same number will identify the expanded text. Abstracts are numbered consecutively within each Section. Please note that the Section on Allergy, Section on Emergency Medicine, and Section on Surgery have elected to print their schedule only. A great deal of time and effort has been volunteered by Academy Section members to develop these programs and to write and coordinate the abstracts for this special supplement. In particular, we would like to acknowledge the contributions of Kathleen Ozmeral (editor); Michael Welch, MD (Allergy); Derek Fyfe, MD (Cardiology); Mitch Feldman, MD (Computers and Other Technologies); Brahm Goldstein, MD (Critical Care); Milton Tenenbein, MD, and Jennifer Pratt Cheney, MD (Emergency Medicine), David Aronsson, MD, and Randall Loder, MD (Orthopaedics); William Engle, MD, and Tom Wiswell, MD (Perinatal Pediatrics); N.


PEDIATRICS ◽  
1999 ◽  
Vol 104 (Supplement_4) ◽  
pp. 647-647
Author(s):  
ROGER SUCHYTA

Dear Colleague: The American Academy of Pediatrics Department of Committees and Sections are pleased to present this supplement to PEDIATRICS. This is the fourth supplement devoted entirely to abstracts of presentations given at the Academy's Annual Meeting. It contains a vast array of subspecialty information in a structured abstract format, which will be indexed in the journal and be retrievable through all of the document delivery systems that feature PEDIATRICS. It will also be available on the yearly CD ROM update of PEDIATRICS. In addition this publication will serve as a guide and timetable for the Academy's Section programs which will be offered at the AAP 1999 Annual Meeting to be held October 9-13 in Washington, DC. Please remember to bring this, your complimentary copy, to the meeting! A limited number of additional copies for your personal use or distribution to colleagues will be available at the meeting. Sections are arranged alphabetically. A Section's educational schedule appears first, followed by the complete text of the abstracts. Abstracts are identified by a number that appears in the left column of the schedule; this same number will identify the expanded text. Abstracts are numbered consecutively within each Section. Please note that the Section on Allergy has elected to print their schedule only. A great deal of time and effort has been volunteered by the Academy Section members to develop these programs and to write and coordinate the abstracts for this special supplement. In particular, we would like to acknowledge the contributions of of Kathleen Ozmeral (editor); Larry Mahoney, MD (Cardiology); Andrew Spooner, MD (Computers and Other Technologies); Niranjan Kissoon, MD (Critical Care); Daniel Isaacman, MD (Emergency Medicine), Flaura Winston, MD (Injury and Poison Prevention); Robert Cady, MD (Orthopaedics); Bruce Maddem, MD (Otolaryngology); William Engle, MD (Perinatal Pediatrics); Max Langham, MD (Surgery); Thomas Abramo, MD (Transport Medicine); and Craig Peters, MD (Urology). I believe that we have planned a full schedule of informative and educational Section activities at the Annual Meeting and hope that this abstract compendium/program guide will be useful to all attendees. As always, Section programs are open to all registrants, and you should feel free to move from one section meeting to another as topics of interest to you are presented throughout each day. Our sponsor for this project, Pasteur Merieux Connaught, concurs with the Academy that the continuing education of our members and allied health colleagues is of paramount importance. We appreciate the company's support in helping to bring this project to AAP members and PEDIATRICS subscribers. The abstracts will also be available on computer disk at the Annual Meeting at the Pasteur Merieux Connaught exhibit booth (Booth #809). We look forward to seeing you in Washington DC.


1989 ◽  
Vol 155 (S7) ◽  
pp. 123-127 ◽  
Author(s):  
Michael F. Pogue-Geile

As is evidenced by this special supplement of the British Journal of Psychiatry, negative symptoms have become the focus of an increasing research effort. We have recently reviewed this overall body of research in an attempt to understand its current status and to suggest directions for future work from a broad perspective (Pogue-Geile & Zubin, 1988). In contrast, the aim of this paper is to review concisely one specific aspect of this research — namely the prognostic and longitudinal characteristics of negative symptoms. Research findings on this general topic will be reviewed by addressing a series of more specific subquestions, which are outlined below. Throughout, the potential importance of when in the course of the disorder (i.e. during an acute episode or afterward) negative symptoms are assessed will be emphasised (Kay et al, 1986b).


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