Interactive advertising for local news broadcasts: an exploration of potential

2021 ◽  
Author(s):  
Eric Shawn Yarsinsky
Keyword(s):  
Local News ◽  
News Broadcasts ◽  
Interactive Advertising

An Examination of the Amount, Substance, and Tone of Negative Commercials in Senate Elections

2019 ◽  
pp. 61-81
Author(s):  
Kim L. Fridkin ◽  
Patrick J. Kenney
Keyword(s):  
Content Analysis ◽  
Early Morning ◽  
Local News ◽  
Women Candidates ◽  
Senate Elections ◽  
News Broadcasts ◽  
Media Project

A content analysis utilizing data from the Wesleyan Media Project and examining nearly 700 negative advertisements airing 500,000 times during the 2014 U.S. Senate elections is the heart of chapter 4. The analyses demonstrate negative advertisements are most pervasive in competitive races, during the last weeks of the campaign, on local news broadcasts, and during early morning programming. In addition, advertising attacking women candidates often employ women narrators, while male narrators are utilized more often in advertisements attacking men. Almost three-quarters of all attack advertisements criticize the candidate’s policy stands, while advertisements focusing on personal matters are less common. The majority of the negative advertisements during the 2014 Senate elections are classified as civil, while almost one-quarter of the advertisements are rated as low in civility. Most negative advertisements examined (90%) were classified as somewhat or very relevant.

Perceptions of Partisanship in Local Television News

2022 ◽  
pp. 193124312110725
Author(s):  
William O’Brochta
Keyword(s):  
Television News ◽  
Local News ◽  
Representative Survey ◽  
Fox News ◽  
Local Television ◽  
News Broadcasts ◽  
Local Media ◽  
Local Television News

People turn to local media for information during crises such as the coronavirus pandemic (COVID-19). What factors impact media consumers’ decisions about which local television news broadcast to watch? This study argues that media consumers infer the partisanship of local television affiliates — judging local Fox and NBC news broadcasts to be right and left slanted, respectively, based on their perceived associations with Fox News and MSNBC. Using the results from a representative survey of Americans (N = 5,461), the study demonstrates that local Fox and NBC viewers are significantly more likely to watch Fox News or MSNBC. As a result, watching local Fox is associated with less coronavirus risk because media consumers choose local Fox believing that it will align with their existing conservative views. This study demonstrates the importance of the perceptions of local news partisanship in influencing the consumption of critically important local crisis news.

Glamour and Aspiration: Women's Employment and the Establishment of Midlands ATV, 1956–68

2013 ◽  
Vol 10 (3) ◽  
pp. 635-649 ◽  
Author(s):  
Gillian Murray
Keyword(s):  
Significant Influence ◽  
Television News ◽  
Formative Period ◽  
Women's Employment ◽  
Women’S Employment ◽  
Television Production ◽  
News Broadcasts ◽  
Current Affairs ◽  
Female Employees ◽  
Status Of Women

This article uses an extant collection of television news inserts and other television ephemera to examine women's employment at Midlands ATV. Focusing on the years between the first Midlands News broadcasts in 1956 until major contract changes across the ITV network in 1968, it examines the jobs women did during this formative period and their chances for promotion. In particular it suggests that contemporary ideas of glamour and their influence in screen culture maintained a significant influence in shaping women's employment. This connection between glamorous television aesthetics and female employees as the embodiment of glamour, especially on screen, did leave women vulnerable to redundancy as ‘frivolity’ in television was increasingly criticised in the mid-1960s. However, this article argues that the precarious status of women in the industry should not undermine historical appreciation of the value of their work in the establishing of television in Britain. Setting this study of Midlands ATV within the growing number of studies into women's employment in television, there are certain points of comparison with women's experience at the BBC and in networked ITV current affairs programmes. However, while the historical contours of television production are broadly comparable, there are clear distinctions, such as the employment of a female newscaster, Pat Cox, between 1956 and 1965. Such distinctions also suggest that regional news teams were experimenting with the development of a vernacular television news style that requires further study.

LOCAL NEWS

BMJ ◽  
1920 ◽  
Vol 1 (3097) ◽  
pp. 653-655
Keyword(s):  
Local News

Content and framing in radio news bulletins in urban and rural Hungary

2020 ◽  
pp. 026732312096683
Author(s):  
Henrik Hargitai
Keyword(s):  
European Union ◽  
Detailed Analysis ◽  
Union Member ◽  
Public Affairs ◽  
The State ◽  
News Production ◽  
News Broadcasts ◽  
Ecosystem Diversity ◽  
Rural Media ◽  
Radio News

This analysis provides a detailed snapshot of the radio news landscape in Hungary, a European-Union-member ‘illiberal state’ in mid-April 2018, a few weeks after the general election. In this study, we wished to quantitatively characterize radio news broadcasts. This is the first study that provides a detailed analysis of contemporary radio news output across all formats, target audiences, owners and regions in Hungary. The study uses several quantitative and geographic indicators that include objective elements such as news ecosystem diversity, local news production, news about local issues, sound bites, credited political press, news sections and more subjective news framing and a framing-based bias indicator. Our results show that the ideological diversity of radio news was far the highest in the Budapest region. MTVA, the state media provider had significantly more politically biased news than other stations. Local radios never criticized local public affairs. A few stations in Budapest did broadcast balanced, pro-opposition and critical news, but they were in minority over pro-government news items that dominated the rural media landscape with significantly less choice.

(Hyper) local news aggregation

2012 ◽  
Author(s):  
Andrea Kavanaugh ◽  
Samah Gad ◽  
Sloane Neidig ◽  
Manuel A. Pérez-Quiñones ◽  
John Tedesco ◽  
...  
Keyword(s):  
Local News
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