scholarly journals Kamu Ve Özel Hastane Ayrımında Sağlık İletişiminin Hastane Kurum İmajı Algısına Etkisi Üzerine Karşılaştırmalı Bir Çalışma A Comparative Study of Perception of Corporate Image of Public and Private Hospitals in Context of Health Communication

Author(s):  
Adem AYTEN ◽  
Kübra ZAĞLI
Nursing Open ◽  
2020 ◽  
Vol 7 (3) ◽  
pp. 768-775
Author(s):  
Zahra Chegini ◽  
Ali Janati ◽  
Maryam Afkhami ◽  
Maryam Behjat ◽  
Sheikh Mohammed Shariful Islam

2004 ◽  
Vol 99 (1) ◽  
pp. 13-17 ◽  
Author(s):  
Gesmar Rodrigues Silva Segundo ◽  
Deise Aparecida Oliveira Silva ◽  
José Roberto Mineo ◽  
Marcelo Simão Ferreira

2020 ◽  
Vol 3 (2) ◽  
pp. 126-135
Author(s):  
Sideeq Ali ◽  

Background and objective: The 1 to 2 hours for the first 24 hours after surgical operation is a crucial time to perform patient care. The study aimed to assess and compare quality of immediate post operation nursing care for patients undergoing surgeries in the public and private hospitals in Erbil City. Methods: A comparative study design was conducted on non-probability and purposive sample of 106 nurses (53 nurses of public hospitals and 53 nurses from private hospitals) in the surgical unit in all public and some private hospitals in Erbil city. The data was col-lected between February and July, 2019 by direct observation and using an observational questionnaire. Results: The majority of the nurses were young adults who had graduated from a nursing institute who were of middle income and lived in an urban area. The duration of experi-ence as a nurse was between 1 to 10 years. The majority of the nurses (98.1%) in the pub-lic hospitals they practiced poor nursing care practice, while most of the nurses (69.8) in the private hospitals practiced good nursing care practices. Very high significant differ-ence found between immediate post operation nursing care in public and private hospi-tals (P <0.000). Conclusion: The study concluded that; postoperative nursing care is very important to improve health services, but the quality of the nursing care in the public hospitals as a generally was very poor when compared with the private hospitals. We recommended improving their skills by implementation job description, opening training course and monitoring of the nurses as well as awareness and follow-up.


2018 ◽  
Vol 36 (3) ◽  
pp. 349-364 ◽  
Author(s):  
Muhammad Sabbir Rahman ◽  
Mahafuz Mannan ◽  
Md Afnan Hossain ◽  
Mahmud Habib Zaman

Purpose The purpose of this paper is to examine patient’s behavioral intention in a comparative analysis between public and private hospitals in the context of a developing country. Design/methodology/approach The research design was cross-sectional. A conceptual model was developed through an extensive literature review. Survey research was conducted to collect the data from the patients of public and private hospitals of Bangladesh. Partial least square structural equation modeling was used to perform a comparative analysis of the proposed model. Findings Perceived service quality and corporate image both were found to have a positive direct effect on patient’s behavioral intention for both public and private hospitals. While emotional satisfaction was found not to influence patient’s behavioral intention for public hospitals, it was found to fully mediate the perceived service quality-behavioral intention relationship and partially mediate the corporate image-behavioral intention relationship for private hospitals. Experience economy was found to partially mediate the corporate image-behavioral intention relationship for public hospitals, while it was found to partially mediate both the perceived service quality-behavioral intention and corporate image-behavioral intention relationships for private hospitals. Originality/value This is the first of a kind study that combined experience economy and emotional satisfaction with perceived service quality and corporate image to predict patient’s behavioral intention in a comparative study between public and private hospitals in the context of a developing country.


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