scholarly journals Strategic Marketing Communication: The Case For SMME Development

2015 ◽  
Vol 13 (1) ◽  
pp. 27
Author(s):  
Inonge Theresa Lisita ◽  
Johannes Jurgens Prinsloo ◽  
Theuns Pelser
Keyword(s):  
Support Services ◽  
Strategic Marketing ◽  
Successful Implementation ◽  
Marketing Communication ◽  
Convenience Sample ◽  
North West ◽  
The North ◽  
Development Corporation ◽  
North West Province ◽  
West Development

Strategic marketing communication is imperative for the successful implementation of projects of developmental corporations. Business development in the North West Province, South Africa however, seems to be hampered by the lack of effective marketing communication from the NWDC regarding its support services and the lack of feedback from the registered SMMEs regarding their satisfaction with services rendered. This study was aimed at determining whether effective strategic marketing communication exists between the North West Development Corporation (NWDC) and all their registered Small, Medium and Micro Enterprises (SMMEs) in the North West Province. The study adopted qualitative and quantitative research approaches (mixed method). A non-probability, convenience sample of 82 participants were used from a population of 140 SMMEs. For the quantitative part of the study, semi-structured interviews were conducted by the researcher in order to gather information about the support services that the North West Development Corporation offers. SMMEs indicated uncertainty about being aware of the support services offered by NWDC. The findings of the study show that the marketing of the NWDC is not reaching the targeted audience at an acceptable level. The study can conclude that a significant number of the SMMEs do not have the required awareness of the NWDCs support services. It is recommended from the study that good strategic marketing communication will encourage organisational sustainability which will also be beneficial to future SMME entrepreneurs and the economic development of the region.

scholarly journals Positive acculturation conditions and well-being in a mine in the North-West Province

2012 ◽  
Vol 38 (1) ◽  
Author(s):  
Leon T.B. Jackson ◽  
Fons J.R. Van de Vijver ◽  
Shanaz Ali
Keyword(s):  
Well Being ◽  
Dominant Strategy ◽  
Positive Finding ◽  
Validity And Reliability ◽  
Cross Sectional ◽  
Convenience Sample ◽  
North West ◽  
The North ◽  
North West Province ◽  
Black Employees

Orientation: Multiculturalism seemed to have become the dominant strategy for dealing with pluralism in the South African public sphere.Research purpose: The authors addressed the relationship between conditions that are considered to be conducive to multiculturalism and the practices perceived to accomplish this, vis-à-vis multiculturalism and well-being, as measured by ill-health and subjective work success.Motivation for the study: Although multiculturalism has been recommended as an effective way of dealing with diversity at societal and local levels, little is known about its effects in the workplace.Research design, approach and method: Following a quantitative approach, the authors utilised a cross-sectional design with a convenience sample of 241 Black employees and White employees from a mine in North-West Province for the research. Exploratory factor analyses and Cronbach alpha coefficients were used to test scale validity and reliability. Multivariate Analysis of Variance (MANOVA) and effect sizes were used to determine the effect of race on the experiences of miners, and multigroup path analysis (AMOS) was used to investigate whether or not identical relations between multiculturalism, work success, and ill-health could be found for Black employees and White employees.Main findings: Multiculturalism and mainstream tolerance coupled with ethnic integration demands at home and at work were associated with success at work but not with ill-health. Black employees experienced the workplace slightly more positively.Practical/managerial implications: Multiculturalism and integration are related to subjective experiences of work success and, as such, should be supported in the workplace.Contribution/value-add: Our findings suggest that multiculturalism is relatively well supported by both groups in the workplace. This positive finding should not be regarded as obvious because empirical research has suggested that the majority of members of the host culture do not always favour multiculturalism.

scholarly journals Rewards: A predictor of well-being and service quality of school principals in the North-West province

2016 ◽  
Vol 15 ◽  
Author(s):  
Kamohelo Nthebe ◽  
Nicolene Barkhuizen ◽  
Nico Schutte
Keyword(s):  
Service Quality ◽  
Service Delivery ◽  
Work Engagement ◽  
School Principals ◽  
Well Being ◽  
North West ◽  
The North ◽  
Total Rewards ◽  
North West Province

Orientation: School principals have an important role to play in the quality of service delivery in schools. Evidence suggests that school principals are generally poorly compensated, which has an adverse impact on their well-being and subsequent service quality orientation.Research purpose: This study investigated whether rewards are a predictor of well-being and service orientation of school principals in the North-West province.Motivation for the study: Effective school principals are fundamental to the success of any school, which necessitates the establishment of an effective reward and remuneration system.Research design, approach and method: Quantitative research was carried out among school principals (N = 155) in four districts of the North-West province. The Total Rewards Scale, Maslach’s Burnout Inventory – General Survey, the Utrecht Work Engagement Scale and the SERVQUAL measure were administered among the principals.Main findings: The results showed that rewards are a significant predictor of the well-being and service quality of school principals. The results further showed that burnout significantly reduces the service quality of school principals. No significant relationships were found between work engagement and the service quality of school principals.Practical/managerial implications: An effective total rewards system enhances the well-being of school principals and, subsequently, their willingness and commitment to delivering quality services.Contribution: The results of this study point out some key elements that need to be considered by the Department of Education to enable quality service delivery in South African schools.

scholarly journals Experiences of mothers of sexually abused children in North-West province, post disclosure

Curationis ◽  
2016 ◽  
Vol 39 (1) ◽  
Author(s):  
Gaboipolelwe M. Masilo ◽  
Mashudu Davhana-Maselesele
Keyword(s):  
Sexual Abuse ◽  
Sexually Abused ◽  
Secondary Trauma ◽  
Emotional Pain ◽  
Abused Children ◽  
North West ◽  
South African Police Service ◽  
The North ◽  
North West Province ◽  
Sexually Abused Children

Background: Sexual violence against children is increasing at an alarming rate in South Africa. In 2010 the South African Police Service (SAPS) reported 21 538 rape cases of children under 18 years. In the North-West province (NWP) 5039 incidents of rape cases were reported in 2009. Mothers often experience emotional pain following child sexual abuse disclosure. It is seldom acknowledged that these mothers experience trauma and need support, post disclosure. The researcher has no known evidence of research conducted on the experiences of these mothers in NWP. Objective: The objective of the study was to explore and describe the experiences of mothers of sexually abused children post disclosure of the abuse. Method: The research design was qualitative, exploratory, descriptive and contextual. Purposive sampling was used to select mothers of sexually abused children aged 23 to 59 years whose children ranged from 0 to 16 years. Permission to conduct the study was sought from the Provincial Department of Health and informed consent was obtained from the mothers. Interviews were conducted with a sample of n = 17 until data saturation. Data were collected through in-depth interviews using a voice recorder and field notes to enhance triangulation. Tesch’s method of open coding was used to analyse data. Results: Findings indicated that mothers experienced emotional pain post sexual abuse. They expressed shock, anger and guilt for not noticing the abuse. They showed significant depression as a result of lack of support by stakeholders. Conclusion: Mothers experienced secondary trauma that poses social and psychological challenges with far-reaching implications.

Goat farmers production objectives and trait preferences in the North West province of South Africa: An approach to identify selection criteria for community-based breeding program

2021 ◽  
Vol 12 (2) ◽  
pp. 64-75
Author(s):  
Fortunate Mtshali Thobile ◽  
Ntanganedzeni Mapholi Olivia ◽  
Tebogo Ncube Keabetswe ◽  
Farai Dzomba Edgar ◽  
C. Matelele Tlou ◽  
...  
Keyword(s):  
South Africa ◽  
Selection Criteria ◽  
Breeding Program ◽  
Community Based ◽  
North West ◽  
The North ◽  
North West Province ◽  
Trait Preferences ◽  
Production Objectives
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